Archives

Importance of Volume in SMM

August 23rd, 2013 (No Comments)

It is undeniable that publishing relevant content on social media attracts a brand’s target audience. However, the underlying question is “What makes them stay?” The answer is frequency or the number of posts a brand published. Some marketers have argued that capping the amount of content to be pushed on social platforms like Facebook and […]

Seth Yacovone at the Press Room

August 23rd, 2013 (No Comments)

Don’t miss the chance to catch Seth Yacovone at the Press Room on Friday, September 6, 2013 from 9:00 in the evening onwards. The Seth Yacovone Band grew out of Burlington, VT in the summer of 1995. Singer/songwriter and guitarist Yacovone is the only original member of the band; the current lineup also includes bassist […]

Sister Sparrow & the Dirty Birds

August 22nd, 2013 (No Comments)

The Press Room is inviting everyone to the performance of Sister Sparrow & The Dirty Birds on Sunday, September 1, 2013 from 9:00 in the evening onwards. Sister Sparrow & the Dirty Birds is an eight-piece powerhouse that puts a modern spin on classic soul. The band is led by Arleigh Kincheloe (Sister Sparrow), whose […]

Best Content Curation Tools

August 22nd, 2013 (No Comments)

More brand owners are realizing the value provided by great content to their social media marketing strategies. Buzz-worthy content fosters conversations and engagement within a brand-dedicated community which aids in a company’s presences on social networks. In addition, it also helps in getting and retaining the attention of customers. Before any company can share quality […]

Jim Brickman at the Historic Theater

August 21st, 2013 (No Comments)

Don’t miss the chance to experience one of the most romantic concerts this year as hit-maker, pianist, and recording artist Jim Brickman takes center stage at the Historic Theater on Saturday, August 24, 2013 from 8:00 in the evening onwards. Throughout his long career, Brickman has also shared his artistry with luminaries such as Kenny […]

National Velvet Screening at the Loft

August 20th, 2013 (No Comments)

Don’t miss the screening of National Velvet at the Music Hall Loft on Saturday, August 24, 2013 at 2:00 in the afternoon. National Velvet is the story of a twelve-year old girl, Velvet Brown (Elizabeth Taylor), in Sewels, Sussex, England, who wins a spirited gelding in a raffle and trains him for the Grand National […]

Hitchcock’s Vertigo at the Loft

August 19th, 2013 (No Comments)

Don’t miss the screening of Vertigo at the Music Hall Loft on Friday, August 23, 2013 from 7:30 in the evening onwards. Vertigo is a 1958 psychological thriller film directed by Alfred Hitchcock based on the 1954 novel D’entre les morts by Boileau-Narcejac. The screenplay was written by Alec Coppel and Samuel A. Taylor. The […]

Social Media Content Strategy Tips

August 16th, 2013 (No Comments)

A structured system is important when it comes to dealing with content strategies for social media. It allows brand owners to push content that is not only informative but is also entertaining and useful. Here are four tips for creating content strategies: Get to know the audience. Demographics such as age, gender, location, as well […]

Blue Jasmine at the Historic Theater

August 16th, 2013 (No Comments)

Don’t miss the screening of Blue Jasmine at the Historic Theater on Friday, August 23, 2013 from 7:30 in the evening onwards. Blue Jasmine is a 2013 American drama film written and directed by Woody Allen. It was released on July 26, 2013 in New York and Los Angeles. It follows the story of elegant […]

Things Brands Often Forget in SMM

August 15th, 2013 (No Comments)

Social media marketing requires a structured strategy to ensure its effectiveness. However, there are things that often get overlooked. Here are some of the most commonly forgotten aspects in SMM: Putting Links to the Brand’s Website. Social media is a great platform to market a brand’s products and services; however, forgetting to provide a link […]