Bing integrates social to search

Microsoft is reinventing its search function to include items from Facebook and other social media platforms.

The integration to Bing includes a new sidebar, which contains functions that allow users to connect with their friends and other contacts. The new service can be accessed at the right-hand side of the search engine results pages.

According to its makers, the new features are based on the fact that people often consult friends and experts before making decisions.

For each search query, Bing will suggest friends and contacts from various social media sites that might know about the topic. For Facebook, the recommended users will be based on what content they “Like.” There will also be recommendations from Google+, Twitter, and LinkedIn.

Microsoft says that the new Bing features will be rolling out in the coming days.

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Posted on by David Castillo in Facebook, Google, News, Twitter

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