Study says it’s common for people to check on their ex-lovers via social media

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

FacebookDo you check on your ex-girlfriend on Facebook? If you said “yes,” you aren’t alone!

According to a recent study about the World Wide Web, it’s common for individuals to use social media sites to monitor the lives of their ex-partners. Most of the time, people keep themselves updated by viewing ex-lovers’ photos, videos, and other uploads.

“Prior to social networking tools, it was more difficult to monitor a former partner’s life,” explained Dr. Brenda K. Wiederhold, editor-in-chief of Cyberpsychology. “While social networking provides many positives, the ability to conduct interpersonal electronic surveillance may lead some individuals to suffer with prolonged feelings of uncertainty after a relationship ends. These results presented here should, however, be interpreted with caution, since the sample was comprised of heterosexual college students and may not extend to other groups.”

For more on the study, please visit this link.

Company unveils top 15 cities in US for social media jobs

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Social Media—the biggest job site in the world—recently unveiled the top cities in the United States for social media jobs.

As expected, San Francisco and New York ranked among the top cities for jobs related to Twitter, Facebook, Instagram, and other social media sites. Still, some of the other locations may surprise you.

New York is the top location for social media jobs. Not only that, the city that never sleeps has a tremendous lead to the next cities in the ranking.

“We’ve seen social media go from the dorm room to the boardroom in the last decade,” commented Amy Crow, communications director of “Jobs with ‘social media’ in the title really only tell part of the story—13 times that many jobs include ‘social media’ in the job description … including marketing, customer service, product design, and human resources.”

According to, the top 15 cities in US (in order of ranking) for social media jobs are:

(1)    New York, NY (1,938)
(2)    San Francisco, CA (869)
(3)    Chicago, IL (575)
(4)    Los Angeles, CA (545)
(5)    Washington, DC (463)
(6)    Atlanta, GA (416)
(7)    Boston, MA (386)
(8)    Seattle, WA (324)
(9)    Austin, TX (304)
(10)    San Diego, CA (190)
(11)    Houston, TX (178)
(12)    Portland, OR (157)
(13)    Dallas, TX (157)
(14)    Phoenix, AZ (157) has around 16-million jobs, and has become one of the most popular job sites in the world—posting 100-million unique visitors last March.


Teenagers use social media to hitch a ride home

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Online HitchhikingTeenagers aren’t only using social media to connect with their friends. They’re also using the platform to find out more about transportation. And, according to some analysts, this information access has its risks.

In a report from, some students post status messages that say they need a ride home. Unfortunately, these types of status updates can be used against them by assailants that monitor the social media stratosphere.

According to a student, taking a taxi cab is very expensive compared to hitching a ride with a friend.

Posting transportation status messages is becoming very prevalent among the youth.

Crime prevention specialists say that technology is partly to blame for the excessive sharing of information online. Teenagers tend to ignore the risks of posting such messages due to the convenience of smartphones.

In addition, investigators confirm that online hitchhiking is an emerging trend around the nation.

“There are websites dedicated to these ride shares and all you need is an e-mail account,” commented Ashley Glover, a Crime Prevention Specialist from the Kern County Sheriff’s Office.

In these sites, inappropriately configured privacy setups can spell the difference between sharing information to personal contacts and unveiling it to strangers.

“As parents we need to be more responsible,” continued Glover. “We need to check what our kids are putting on their Twitter, on their Facebook.  They need to have those things private, I know its hard, but we just have to monitor everything that they do, their phones, their texts even.”


Importance of Volume in SMM

Posted on by Alan Palasco in SEO Leave a comment

SMMIt is undeniable that publishing relevant content on social media attracts a brand’s target audience. However, the underlying question is “What makes them stay?” The answer is frequency or the number of posts a brand published.

Some marketers have argued that capping the amount of content to be pushed on social platforms like Facebook and Twitter is necessary to achieve the highest engagement rate for each post. According to research, 1 to 4 posts on Facebook per day is enough and more than 20 tweets per day are too many.

The numbers above are based on the premise of scarcity as the prime value—which bears a striking resemblance to the concept applied to traditional advertising. The truth is, no one can predict how an audience will react to a post and to increase the probability of engagement per post, the way to go is to publish more.

Providing valuable content will always be on the plate but some people forget about the importance of volume (and possibly timing).

The key to engaging with customers is being there when they log-in in as much as the posts will appear at the top of their newsfeeds.

Publishing up to 8 and even 10 posts per day on Facebook is okay and will even lead to better and more engagement given that the posts are relevant. Posting up to 22 tweets is helpful to stay visible against all the noise on Twitter.

At the end of the day, it is not just relevance that will make a social marketing strategy successful. It must be paired with volume as well to ensure that maximum engagement is achieved.

Seth Yacovone at the Press Room

Posted on by Alan Palasco in Seacoast Events Leave a comment

Seth YacovoneDon’t miss the chance to catch Seth Yacovone at the Press Room on Friday, September 6, 2013 from 9:00 in the evening onwards.

The Seth Yacovone Band grew out of Burlington, VT in the summer of 1995. Singer/songwriter and guitarist Yacovone is the only original member of the band; the current lineup also includes bassist Tommy Coggio and drummer Steve Hadeka.

The band’s first gig was January 2, 1996 at Nectar’s in Burlington. At that point, the group played traditional blues. As word started to spread and a fan base began to build, the band played more gigs, including opening for Koko Taylor, Ian Moore, and “Monster” Mike Welch. In August of 1996, the manager of Phish (another Burlington band) asked the band to play at Phish’s Clifford Ball in Plattsburgh, NY — the band’s first show outside of Vermont.

Tickets are sold for $8.

For more information, please visit


Sister Sparrow & the Dirty Birds

Posted on by Alan Palasco in Seacoast Events Leave a comment

Sister Sparrow & the Dirty BirdsThe Press Room is inviting everyone to the performance of Sister Sparrow & The Dirty Birds on Sunday, September 1, 2013 from 9:00 in the evening onwards.

Sister Sparrow & the Dirty Birds is an eight-piece powerhouse that puts a modern spin on classic soul. The band is led by Arleigh Kincheloe (Sister Sparrow), whose astoundingly powerful voice and sly demeanor make for a spellbinding presence onstage.

She is backed by the mighty force of The Dirty Birds, a flock of seven men who masterfully lay down thundering grooves and soaring melodies including Jackson Kinchloe on harmonica, Bram Kinchloe on drums, Sasha Brown on guitar, Josh Myers on bass, Phil Rodriguez on trumpet, Ryan Snow on trombone, and Brian Graham on baritone sax.

While each of the Birds is capable of lighting up the stage with jaw-dropping displays of musicianship, it’s clear they’re focused on delivering the band’s infectious music as a single entity. Simply put, the band’s live show is explosive.

Tickets are sold for $15.


Best Content Curation Tools

Posted on by Alan Palasco in SEO Leave a comment

SMMMore brand owners are realizing the value provided by great content to their social media marketing strategies. Buzz-worthy content fosters conversations and engagement within a brand-dedicated community which aids in a company’s presences on social networks. In addition, it also helps in getting and retaining the attention of customers.

Before any company can share quality content to its audience, it must first find, group, and organize relevant information through curation. Here are some of the best content curation tools that will help any business:

  • . This tool allows users to curate media revolving around a specific topic and then share it to their blog or social networks.
  • This tools is reminiscent of a scrapbook and unlike most curation tools that rely heavily on automation, users have to copy and paste elements of the discovery engine to create their story.
  • This is a discovery engine that allows users to type in keywords and the site searches for authority articles from around the web. Click on “Share” and a shortened URL will be provided which can be scheduled through Buffer of Hootsuite to share on social networks.
  • Pinterest. This online pin board allows users to acquire content about several topics from various sources around the web. Users can create a board with a specific theme.

Jim Brickman at the Historic Theater

Posted on by Alan Palasco in Seacoast Events Leave a comment

Jim BrickmanDon’t miss the chance to experience one of the most romantic concerts this year as hit-maker, pianist, and recording artist Jim Brickman takes center stage at the Historic Theater on Saturday, August 24, 2013 from 8:00 in the evening onwards.

Throughout his long career, Brickman has also shared his artistry with luminaries such as Kenny Loggins, Carly Simon, Herb Alpert, Michael Bolton, Donny Osmond, Richie McDonald of country vocal group Lonestar, smooth jazz saxophonist Dave Koz , Olivia Newton-John, and Canadian country singer Michelle Wright. Along the way he’s been rewarded for his melodically sublime style with two Grammy Award nominations, a couple of SESAC “Songwriter of the Year” Awards, a Canadian Country Music Award and a Dove Award presented by the Gospel Music Association. He’s also the author of two best-selling books, 2001’s Simple Things and 2005’s Love Notes, co-written with Cindy Pearlman.

Joining Brickman is actor, musician, and writer John Trones who has been touring Southeast Asia with the earlier.

Tickets are sold for $48.25 and $38.25.

For more information, please visit


National Velvet Screening at the Loft

Posted on by Alan Palasco in Seacoast Events Leave a comment

National VelvetDon’t miss the screening of National Velvet at the Music Hall Loft on Saturday, August 24, 2013 at 2:00 in the afternoon.

National Velvet is the story of a twelve-year old girl, Velvet Brown (Elizabeth Taylor), in Sewels, Sussex, England, who wins a spirited gelding in a raffle and trains him for the Grand National steeplechase aided by her father’s (Donald Crisp) hired hand: a young drifter, Mi Taylor (Mickey Rooney), who claims to have found Mrs. Brown’s name and address among his late father’s effects. Mi loathes horses; when he was a jockey in Manchester, he caused a collision which resulted in the death of another jockey.

National Velvet is a 1944 Technicolor sports film based on the novel by Enid Bagnold, published in 1935. In 2003, National Velvet was selected for preservation in the United States National Film Registry by the Library of Congress as being “culturally, historically, or aesthetically significant.”

Tickets are sold for $9 (adults) and $7 (seniors, students, and military).


Elemental screens at The Music Hall

Posted on by David Castillo in News, Seacoast Events Leave a comment

Elemental“Elemental” will be showing at The Music Hall’s Historic Theater on August 22, 2013.

The documentary follows the story of three outsiders: Rajendra Singh, an official of the Indian government; Activist Eriel Deranger; and Jay Harman, an inventor. The three are obsessed with nature and are decided on changing the status quo. Each of these individuals tackle global issues related to water and climate change.

Tickets can be purchased online and at the ticket booth.

Participating sponsors include: The Rosa Restaurant, News Radio 96.7, Allergy Associates of New Hampshire, Calvert Investments, Rudi’s Portsmouth, People’s United Bank, and

For more information, please visit The Music Hall.