Why do we love Social Media?

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Researchers from Harvard have discovered why people become addicted to social media sites, including Twitter, Facebook, and Pinterest.

According to researchers, the act of sharing information about oneself is equivalent to the pleasure people get from eating food, receiving money, and having sex. The level of satisfaction varies from person to person, but it’s presence is indisputable.

Based on statistics, around 80% of all posts on social media sites contain announcements about personal experiences, reinforcing the researcher’s theories.

Diana Tamir, the lead researcher, and Jason P. Mitchell—a co-author—designed a series of experiments that measured the reward response that people get when they talk about themselves. Participants of the study were hooked to machines that monitored their brain activity throughout the experiment.

The findings indicated that people’s brains were strongly engaged when they were talking about themselves, and less engaged when topics turned to something or someone else.

“I think the study helps to explain why people utilize social media websites so often,” explained Tamir. “I think it helps explain why Twitter exists and why Facebook is so popular, because people enjoy sharing information about each other.”

The Kid with a Bike will be showing on the Music Hall

Posted on by David Castillo in Seacoast Events Leave a comment

The Music Hall will be showcasing “The Kid with a Bike” from May 11-16.

The film won the Grand Jury Prize in this year’s Cannes Film Festival and it was also awarded with a Golden Globe for Best Foreign Language Film.

The critically acclaimed film, which was made by the Dardenne brothers, follows the life of an 11-year-old boy named Cyril (played by Thomas Doret). When his father (Jeremie Renier) abandons him, Cyril begins an obsessive search for his bicycle. He then meets a sympathetic hairdresser (Cecile de France), who helps him look for his bike. Due to his harsh emotional background, Cyril ruptures his relationship with the hairdresser, who refuses to give up on him.

For more information about the film and its show times, go to

Promoting Businesses with Social Media Networking

Posted on by Alan Palasco in Facebook, Google, Twitter Leave a comment

Ranking first in major search engines is fast becoming a major goal for many business dedicated websites. With stiff competition present all over the internet, it’s becoming tougher and tougher to generate profit that’s why business owners are constantly seeking unique ways to market their  business.

Social Media has proven itself to be an important tool for marketing any business online.  The likes of Twitter, Facebook, Google Plus, Youtube, and even Myspace are outstanding platforms to perform marketing strategies because of the number of people that use them. These sites make it easier for businesses to establish relationships with their target clientele. Most importantly, it provides an avenue to give information regarding the products and services that are being offered by the company without the hassle of traditional marketing strategies.

The primary thing a business has to understand about Social Media Marketing is that being in one social networking site may not be enough. It is important to utilize as much social networks as one can to further extend the reach of the business with respect to its target clients. Setup accounts in at least three social networking sites and make it a point to interact with the users.

Establishing a business’ presence in social networking sites for the purpose of marketing it requires maintenance. Regular updating of accounts is a must. Provide valuable information about products and services that wouldn’t be normally found on ordinary catalogs and traditional ads. Don’t be afraid to advertise but don’t spam users either.

Presidential candidates turn to Twitter

Posted on by David Castillo in News, Twitter Leave a comment

Social media will play a big part in the upcoming US Presidential Elections, and both candidates know this. @BarackObama and @MittRomney are on Twitter to compete for votes online!

Based on research, there are relatively few voters subscribed to Twitter. Still, there’s a portion of American voters that are subscribed to the mini-blogging site. Strategists and analysts believe that Twitter is now an essential part of political campaigns.

The advantage of Twitter is efficient communication. Most users rely on the social media site for news and other information relevant to their lives. This means that people are likely to read it from Twitter before they read or hear it from somewhere else, making it a powerful tool for marketers and even politicians.

While the social media site won’t be deciding elections anytime soon, it’ll surely be a part of political campaigns for today and the upcoming years. Using the 140-character space provided, politicians can influence media coverage, respond to accusations, and reinforce talking points.

In the past, radio, television, and the internet revolutionized the American political campaign. And social media is just the latest addition to this continuing evolution.

What happens to your Facebook page when you die?

Posted on by David Castillo in Facebook, News Leave a comment

Inheritance and Facebook are two words that are rarely mentioned in one sentence. But now, users can consider what happens to their Facebook profile upon their demise. Subscribers can now officially pass inheritance of their social media site to an online executor, who will be tasked to act in their behalf.

Interested subscribers can take their cue from the US government, which is recommending the creation of a social media will for all Facebook users for estate planning.

“If you have social media profiles set up online, you should create a statement of how you would like your online identity to be handled,” advised the US government blog. “Just like a traditional will helps your survivors handle your physical belongings, a social media will spells out how you want your online identity to be handled.”

Similar to traditional wills, a person will have to assign an executor, who’ll have access to all the necessary accounts to access your Facebook page.

While the arrangement is legal, its execution can be difficult, according to some lawyers. First, the discretion of your private information can easily be mishandled in this format. Rather than arranging it with contracts, some legal advisers recommend that the user do so through informal arrangements to protect privacy.

Updating the account is an issue, as well. On average, most people barely have enough time to update their social media accounts on a daily basis. Handling another account will definitely fall down in their priority list.

All these issues aside, the integration of Facebook to such an intimate part of life represents how far social media has evolved. It’s only fitting: first, it became a part of our life, and—now—it’ll be part of our death.

Susan G. Komen’s “Race for the Cure”

Posted on by Alan Palasco in Seacoast Events Leave a comment

Susan G. Komen the leader of the world’s largest breast cancer survivor network and breast cancer movement is organizing an event called “Race for the Cure” that will take place in Portsmouth  New Hampshire’s historic Strawbery Banke  on May 12,2012.

There are also other fun activities on the race day. The I AM THE CURE booth is where you can learn more about breast cancer. You can spin the wheel and win some prizes like “take-home” educational information in breast cancer. There are also Rovers wearing pink and green shirts who  will be sharing information about the early detection of breast cancer and would be handing out special gifts to the participants.

Susan G. Komen for the Cure has raised and invested more than $1.9 billion in the worldwide fight to eliminate breast cancer by innovating the Race for the cure series.  $7.5 million was raised by the Vermont-New Hampshire Affiliate since 1993. $1.8 million supported Komen’s Grants research program and more than $5.7 million was given to the beneficiaries for breast cancer screening, treatment and breast cancer education in the two states.

The fight against cancer is difficult but finding help shouldn’t be. Help Susan G. Komen for the Cure in its mission to fight breast cancer.



Posted on by Alan Palasco in Seacoast Events Leave a comment

If you’re free this May 12, 2012 and would like to help Portsmouth High School gain solar panels this year, then head on out to the 2nd Annual Run for the Sol from 12 pm to 3 pm starting at the Pease Trade Port up to the Great Bay Community College for 5 kilometers of pure running fun.

3 Medals will be awarded in each age group while  trophies will go to the top male and female runners. Entry fees range from $20 for runners (or $25 for those who will register on the day of the event), $15 for walkers, $100 for teams of 8 and $200 for teams of 20.

Take part in this exhilarating event and run for the students of your local high school. Run for the Sol is a joint project of the Portsmouth High School and the Great Bay Community College. For more information, visit

Increasing Business Revenues through Facebook and Twitter

Posted on by Alan Palasco in Facebook, Twitter Leave a comment

Some business owners nowadays still underrate the effectiveness of Social Media Marketing (SMM), not knowing that when proper strategies are employed, social networking sites can be one of their biggest assets in the aspect of marketing their business! There are two social media sites that can help businesses maximize the results of their marketing campaign–Facebook and Twitter.

Facebook marketing, just like most forms of SMM relies on the user’s tendency to share information to their own social networks. This makes promoting a business easier. Through Facebook, a business can post advertisements as well as information on the products and services offered by the company and its clientele can potentially spread these to their Facebook contacts. It is similar to the word-of-mouth concept in advertising.

Twitter marketing works the same way as advertising on Facebook does, in as much as a company can share valuable content about its products and services not to mention special promotions and offers to its clientele at a much quicker pace. Moreover, Twitter is a great platform in which to answer queries from your clients.

Marketing a business through Facebook and Twitter would be futile without proper maintenance. It is important to establish your presence in these sites for this form of advertising to work. Regular updates should be made so that clients will not lose interest in the business.

It is also important to communicate with the clients. Twitter and Facebook acts as a direct link between the clientele and the brand as opposed to email and phone calls. It is vital to establish a relationship with clients and to respond to their questions. Facebook and Twitter can also be used to create promotions and special offers to the clients through games and contests.

If one finds social media marketing to be too tedious, there is always the option of hiring experts in this field.

Tweeting – A Necessary Component of Business Today

Posted on by Luke Boston in News, SEO, Twitter Leave a comment

According to the Harvard Business Review, Twitter users pay attention to Tweets that promote products and services. Tweets are great way to promote content and news, because users trust the source and the platform.

However, there’s more to Tweeting than promotion. A Tweet needs to be written in such a way that it arouses curiosity and warrants a clickthrough. Overly personal messages tend to scare away potential customers, claims some experts. According to the report, browsers found only 24% of conversational Tweets worth reading, while more than 30% said it wasn’t worth their time.

Good content—like well written news and product reviews, on the other hand, build good branding.

On top of drawing new customers, good Tweets also drive its own marketing system. When a customer likes a Tweet, he can repost it and share it with his friends, opening a whole new window of opportunities.

The findings of the Harvard Business Review reaffirm the news content trend. More and more customers are placing high value on news content. It is becoming a popular way to connect with online customers.

Facebook – Necessary for Internet Marketing

Posted on by Luke Boston in Facebook, News, SEO Leave a comment

Why is it important for a brand to have a Facebook page? Simple, the social media site has millions of subscribers. That’s customer exposure you can’t get anywhere else online.

The social media giant recently announced that it surpassed the 900-million subscriber mark. According to the company, it marks a 33 percent increase compared to its subscribers during March last year.

In the United States, more than 120 million people open the site daily, making the platform a ripe place to integrate brand advertisements.

On top of that, Facebook announced that a large portion of its revenue is generated by user content, which is good news for brands who want to build consumer interaction through the social media site.