Twitter’s List feature has already been around for a few years but there are some businesses that are still not sure about how it can be used for their marketing operations. Primarily, a “List” is a curated group of Twitter users who share the same interests. It allows users to easily see tweets from a group without having to scan through their news feed.
The types of lists that can be useful for brands include industry lists, new followers lists, favorite blogs lists, local media lists, and frequent communicators lists.
This feature can be used through the following ways:
- Segment people that a brand is following. This concept is similar to Google+’s Circles feature where users are grouped together into categories. Brand owners can create lists for prospects, clients, suppliers, and the like.
- Grouping people that a brand is not following. This is useful for prospects that a brand may not want to follow on Twitter but still wish to keep a list of.
- Research purposes. Brands can subscribe or follow existing lists. This is useful for finding prospects that share the same interests as the company.
- Following trending topics that interests a brand’s industry
- Start conversations and cultivate relationships through posting on list streams.
To get started on Twitter Lists, visit www.support.twitter.com.
Running contests on Facebook generates buzz around a brand. Moreover, it not only gets people talking but it also has the potential to generate leads which are great for getting new customers and eventually raising profits.
Facebook has outlined its own guidelines for holding contests using their platform. However, there are certain best practices that brand owners need to remember alongside Facebook’s regulations. This includes:
- Be aware of local, state, national, or international laws when it comes to giving away prizes to customers.
- State upfront that the company bearing the brand is the one sponsoring the contest and not Facebook. In addition, explain that by joining the contest, the participants are willing to abide by the brand’s rules and regulations.
- Clearly specify who are eligible to join the contest.
- Specify the contest period. This includes the entry period, the time that the contest will begin and end, as well as when the winners will be selected and announced. Also include dates for entry and voting for contests that require the public to vote for a photo, video, and similar media.
- Be specific on how fans can enter the competition.
- Specify the prizes to be won as well as how they will be distributed to the winners.
- Specify limitation such as disclaimers stating that the sponsor of the contest has the right to adjust or cease the competition at any time or that the sponsor has the right to investigate possible cheating or tampering prior to determining the winner.
Speculators say that Zynga—the online gaming site—intends to bring real-money gambling apps to Facebook.
Reports indicate that ZyngaPlusPoker and ZyngaPlusCasino apps will soon be available in the United Kingdom. Initially, these apps will only be available to desktop computers with mobile access to follow.
“This is just business as usual for them,” said a Facebook representative to CNET. “What you’re likely hearing about are additional games Zynga is adding to their existing real money gaming ecosystem in the U.K.”
In April, Zynga launched its gambling sites in the UK. It currently has 160 games where players can gamble with real money. They were designed by Zynga with the help of Bwin.Party Digital Entertainment.
Zynga plans to bring the same gambling games available to people in the United States.
After All-Star center Dwight Howard signed with the Houston Rockets on Friday, former Los Angeles Lakers teammate Kobe Bryant proceeded to unfollowing Howard on Twitter. Critics say that it was a bit extreme even for Bryant, who’s popular for his killer instinct on the court.
A couple days ago, the five-time NBA champion took to Twitter to explain the incident:
Bryant tweeted: “I wish d12 the best honestly. I just find it hard to follow players that wanna kick my teams ass #thatsjustme”
Howard leaves a tremendous void in Los Angeles. The team is short on personnel and they have serious salary cap problems. It remains to be seen if the Lakers can return to championship contention with Bryant set for a recovery year along with prevailing roster problems.
Bryant follows more than 800 people on Twitter and only a few of them are current NBA players.
Source: USAToday Sports
Explore the wonders of music through an exceptional mother-daughter tandem and don’t miss Suzzy Roche and Lucy Wainwright Roche as they take center stage at the Music hall Loft on Friday, July 26, 2013 from 8:00 in the evening onwards.
With the latest release of their collaborative album Fairytale and Myth, the duo is all set to bring their audience to a wonderland of harmonies. Suzzy is the founding member of The Roches—an all female family band while Lucy has been doing tours as a solo singer-songwriter. Equally talented in music, the pair is bound to get everyone swaying to their tunes in no time.
This event is part of the Martingale Wharf Singer Songwriter Series. Tickets for the show are sold at $22 and are available at the box office.
For more information about the shows hosted by the Music Hall, please visit their website at http://www.themusichall.org.
Why are people so fond of social media? Some social media users can even be classified as addicts to the online platform. Based on a new study from MyLife.com, the main reason for constant social media use is the fear of missing out.
According to the research, nearly 60% of people are afraid of missing events, news, and other status updates when they aren’t logged in to their social media profiles.
Twenty-six percent of the survey participants even said that they would trade other habits, like smoking and watching television, for access to social media sites like Facebook, Twitter, and Instagram.
The study also indicated that majority of social media subscribers have increased their login frequencies in the past two years. And most of these logins also take place in the morning.
Also, people are beginning to setup more than just one social media account. More than 40% of the participants say that they have multiple accounts. Most of the multiple account holders are in the 18-34 age demographic.
Uncover a family’s best kept secret and catch the screening of Stories We Tell at the Historic Theater on Friday, July 26, 2013 from 7:30 in the evening onwards.
The film is a 2012 Canadian documentary by Sarah Polley and produced by the National Film Board of Canada (NFB). It premiered August 29, 2012 at the 69th Venice International Film Festival, and then played at the 39th Telluride Film Festival and the 37th Toronto International Film Festival.
It looks at the relationship between Polley’s parents, including the revelation that the filmmaker was the product of an extramarital affair. It incorporates Super-8 footage shot to look like home movies, interviews with Polley’s siblings and other relatives, and Michael Polley’s narration of his memoir. The cast includes Rebecca Jenkins, who plays Polley’s mother Diane in the Super-8 re-creations.
Tickets are available online and in the box office and are sold at $9 for adults and $7 for seniors, students, and military.
For more information, please visit www.themusichall.org.
Ethan Lipton and his band will be performing at The Music Hall’s Historic Theater on July 20, 2013.
The United News Service describes Lipton’s music as a fusion of Frank Sinatra and Tom Waits.
Lipton and his band have released four albums. In New York, the band has played in the most hip and happening bars—making them even more popular in the city’s local music scene.
Ticket prices are $10 for members and $20 for non-members.
Participating sponsors in the event include Jumpin’ Jays Fish Café, Raka, 92.5 the river, and Clear Eye Photo.
For more information, please visit The Music Hall.
While not usually active on social media, Jay-Z logged in to Twitter on Monday to answer random tweets from fans. The hip-hop mogul answered a full range of questions, from inquiries about Tom Ford to what was his favorite pasta.
On Monday, Jay-Z released his latest album (Magna Carta Holy Grail) to Samsung customers. The general release of the album will be on Tuesday.
In the few hours that he was active on Twitter, the award-winning artist spoke about Magna Carta Holy Grail and how it stacked up to his other albums.
The album has been well received. Steve Jones, a critic from USA Today, wrote: “The breadth of his subject matter—which also touches on family, loyalty, spirituality and fame—is matched by his lyrical acuity. His perspective is that of someone who has achieved much but hasn’t lost sight of what brought him to this point.”
The Press Room is inviting everyone for a night of extraordinary music as the Rhythm Method band takes center stage on Friday, July 12, 2013 from 9::00 in the evening onwards.
Rhythm Method has been entertaining a wide variety of audiences since 1997. The band’s success and longevity is due to the professionalism that they bring to each and every gig, as well as their commitment to the music they are performing. The band has played in clubs, restaurants, theaters, festivals, wedding receptions, backyard parties, college functions, company parties, cruises, camps, ski- jumping exhibitions, fund raisers, pig roasts, motorcycle rallies, country bandstands/gazebos, and will play in most any other occasion you can think of!
The Band is composed of Pete Peterson on guitar and lead vocals, Gene Guth on drums and vocals, Chuck Wentzel on lead guitar and vocals, Yamica Peterson on vocals and percussion, and Chad Owen on bass.
Tickets for the show are sold at $5.
Learn more about the band at http://www.theonlymethod.com.