Is video content an effective social media marketing technique? Well, according to research, it is. Google recently said that all of Ad Age’s Top 100 brands run campaigns on YouTube—which now boasts 1-billion active users monthly.
YouTube recently released factoids about its site: (1) One in two people visit YouTube.com (2) Ten Super Bowl audiences are equal to the video hub’s monthly viewership and (3) if YouTube were a country, it would be the third largest nation in the globe.
YouTube is a great platform for brands to reach their online markets. Google credits the site growth to an audience segment coined by Nielsen, Generation C. Instead of being defined by age and other traits, the segment is defined by how its members access online content. Generation C users use the site to connect with video content, create original content, engage with the community, and curate video content that they value.
According to the US Chamber of Commerce, Generation C creates a $500-billion annual influence. The segment watches less television in favor of web engagement in several platforms.
Until YouTube reached 1-billion active monthly users, Facebook was the only site that achieved the same milestone. Clearly, YouTube has a profitable place in a brand’s marketing campaign.
Facebook revealed that it has around 200 games on its website during the Game Developers Conference.
The number of gamers on Facebook has steadily increased in the past two years. Statistically, the site gained around 30-million new gamers from August 2011 to August 2012. Still, the social media site has yet to achieve what it did in 2010—when around 50% of the site’s users became gamers.
The site is still posting gains in segments that matter: engagement and revenue. Players on Facebook have increased by more than 20% in the past year. In addition to that, Facebook also said that 55% of the top 400 iOS apps are integrated to its site.
Facebook’s increased activity has presented gains for the developers, who’ve received around $2-billion in payouts from the popular website. Based on a report from Facebook, over 100 developers generated more than $1-million from Facebook last year.
While the high-demand gaming days of Facebook may be over, the site is still finding ways to create opportunities from the segment.
When people want to hear news, they usually turn to the World Wide Web. And, with today’s technology, they can easily access information on-the-go through their laptops, mobile phones, and tablets. This fast-paced flow of news content is something brands and advertisers can take advantage of.
Consumers are starting to abandon some news networks in favor of online news hubs. Recently, Pew Research found that 31% of consumers deserted news outlets because they were no longer up-to-date compared to other hubs.
The research also found other trends: Thirty-one percent of people are now spending more time browsing news and the same amount goes to alternate news sources for information. Pew Research also identified that consumers have a surprising source for news: Facebook!
According to the research, 34% of people aged 18 to 21 receive news headlines on the Facebook feed.
In line with this, the social media site recently streamlined its user interface—the News Feed. The segment is a personalized newspaper for the site’s users.
As more people turn to Facebook for news, the recreation of its News Feed will be a great marketing goal for brands. Marketers that optimize content for Facebook updates will enhance their online visibility.
Last year, investors banked heavily on Craig Berkman, one of the first financiers to offer Facebook’s highly coveted IPO shares. However, the 71-year-old has allegedly pocketed the investments—which amounted to $8-million—to pay debts and fund personal expenses.
According to reports, Berkman was arrested today for defrauding investors. Other sources also claimed that the former gubernatorial candidate told investors that he had access to other tech company shares, including LinkedIn and Zynga.
Last summer, the United States Securities and Exchange Commission began investigating Berkman’s alleged payment scheme. The regulator has since filed a civil case against Berkman.
A representative from SEC said that Berkman capitalized on the highly anticipated IPOs of Facebook and social media companies to con investors.
Berkman is also facing charges pressed by US Attorney Preet Bharara for two counts of securities fraud and two counts of wire fraud.
Social Marketing, when executed properly, can allow small businesses to reap bountiful rewards. It can be an indispensible marketing tool for many brands especially because of the sheer number of people who have access to social networking sites nowadays. Below are some tips to improve a company’s chances of effectively marketing on social media platforms:
Determine a brand’s target audience. This depends on the company’s brands and services and the benefits that it gives to its users. It is especially helpful in figuring out how to interact with fans of the products/services.
Figure out which social media channels will be best for the business. There are hundreds of channels that small businesses can utilize to benefit their products and services depending on their needs. The most commonly used websites are LinkedIn, Facebook, and Twitter. At the end of the day, choosing channels to execute a company’s marketing campaigns depends on their needs, the format of the company, their products, and services, and their target market.
Create valuable and relevant content. Social marketing can also be considered as an extension of a company’s services. It adds value to what they can give to their target audience. Always remember that content is king when it comes to social marketing.
Finally, expand one’s audience share. Marketing, ideally, is a way to extend a brand’s reach. When using social media, this can be done through interacting with fans or followers. Doing so will increase the chances for lead generation and increased conversion rates.
A day after a couple of high-school football players were convicted of raping a 16-year-old girl, local authorities arrested two girls from Ohio after being suspected of social media threats against the accuser.
According to Mike DeWine—Ohio’s Attorney General, the two girls posted threatening messages on Facebook and Twitter on the day the two players were convicted in Steubenville. Currently, the girls are being held in juvenile detention.
Te football players were sentenced to a year in juvenile prison.
Source: FOX News
The Federal Trade Commission says that advertisements on Twitter, Facebook, and other social media sites need to conform to the certain standards and rules.
“One can log on to the Internet day or night and purchase almost anything one desires, and advances in mobile technology allow advertisers to reach consumers nearly anywhere they go,” read the FTC’s report. “But cyberspace is not without boundaries, and deception is unlawful no matter what the medium.”
The FTC report outlined rules for social media ads, including clear disclosures. The regulator says that if full and clear disclosure isn’t possible, then the ad shouldn’t be posted.
Sources say that failure to comply with the rules can result in a civil penalty which could cost millions of dollars—depending on the severity of the violation.
Source: ABC News
Blogging is one of the most important aspects of social media marketing in that it allows small businesses to provide high quality content to their target market which adds value to their services. Whether a business owner decides to do this personally or to outsource this function to professionals, there are a few key points to remember. This includes the following:
Write for the people who will read the blog. This function should be treated as an extension of a company’s services to its target audience. It should be useful and relevant in that the content solves people’s problems or answers their questions.
Focus on legacy content. While it may be useful to post time-sensitive content like news and updates about the industry and other related information to a brand, long term validity still trumps news. Doing so allows content to have value for the audience and can also be shared via social media without worrying about its timeliness.
Get to the point with the content of blog posts. People who spend time on the internet typically have short attention spans. This means that brands should always focus on generating clear, concise, and straight-forward articles.
Use a consistent voice for blog posts. This allows brands to get their message across to their target market more effectively.
Using social media for business is not just about establishing online presence, raising brand awareness, and amassing followers. After building the brand’s fan base, it is important to take the next step and turn them into advocates and promoters that bring tangible results in the form of increased traffic, conversion, and ROI.
The most important thing to remember in order to cajole followers into becoming advocates of a brand is to listen to what they are saying on social networks and then engage with them and draw attention to their passion. Make a blog post about these people, tweet about them, or feature them on a brand’s status updates; anything that will make them feel appreciated. This will make customers feel important and it is also an effective way to fish out a brand’s biggest advocates.
Also, concentrating on a brand’s more proactive fans is also a great way to turn them into promoters. This is especially true for businesses that have amassed a number of followers.
Sifting through thousands of people to find a brand’s best ambassadors can be done through creating campaigns that will put the spotlight on the most passionate fans. This is an effective way of finding out who among a brand’s fans care the most about it.
As hundreds of thousands of people gathered in St. Peter’s Square to celebrate the election of the new pope, millions joined the event via Twitter and Facebook.
According to a report from CNN, “HABEMUS PAPAM FRANCISCUM” was the first tweet under Pope Francis, the first pontiff from South America. The phrase translates to “We have a pope.” It received more than 54,000 retweets.
During the election, Twitter said that it recorded 130,000 tweets per minute about the new pope.
Source: CNN INternational