Mobile Friendly SMM Strategies

Posted on by Alan Palasco in Facebook, Google, Twitter Leave a comment

mobile apps advertisingNowadays, brands need to establish social strategies that adapts to various platforms that their target audience use. With more people choosing to stay connected through their mobile devices like smartphones or tablets rather than desktop computers, it is imperative to come up with a social media marketing plan that is mobile friendly. This can be achieved through the following means:

  • Always keep in mind the constraints of mobile devices. Phones and tablets have much smaller screens than personal computers. This means images, text, and other content need to be displayed properly. Having users zoom in and out to view content takes away valuable time from getting a brand’s message across. Aside from accommodating the smaller size of screen, going short when it comes to text also caters to the short attention span of mobile users.

  • Consider paid mobile advertising options. Brand owners can leverage paid promotion tools from Facebook and Twitter like sponsored stories and promoted posts. This allows for content to be easily seen on people’s newsfeeds regardless of the device that they are using.

  • Always remember that quality is king. Shorter content for promoting brands on mobile platforms means optimizing the quality of the content. Messages need to offer value instead of being intrusive. This ensures that ads are welcomed by a brand’s target audience.

Sylvania Police uses social media to catch suspected criminals

Posted on by David Castillo in Facebook, News Leave a comment

Social Media PoliceThe City of Sylvania Police Division is contacting local media outlets to strengthen its social media presence to help capture suspects.

Last week, a Facebook user posted a photo of a suspect at the division’s page. The picture, which was taken the night before, showed the suspect talking on a phone in a local grocery.

The tip was posted after two local media outlets shared photos of wanted suspects on their websites.

Based on figures, unique visitors for the police page increased by 400% just minutes after the suspect photo was posted. It was shared and re-shared by many Facebook users.

Sylvania Police said that it is currently coordinating with seven major media outlets to assist in capturing suspects. And this will be done by information sharing and photo posting of suspects.

Source: The Blade

Fortune 500 companies invest in social media

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Fortune 500According to a recent study, the world’s most successful companies are now investing in social media.

A report from the University of Massachusetts Dartmouth investigated how often companies in Fortune Magazine’s Fortune 500 list use social media sites, like Facebook, Twitter, Instagram, and Google+.

More than 70% of the Fortune 500 companies kept active accounts on Twitter, Facebook, and YouTube. And this marked percentage increases across the board compared to last year.

Still, there are some social media sites that are not being used by Fortune 500 companies. These sites include: Google+, Instagram, Foursquare, and Pinterest. Only a minority portion of the list created profiles in these sites.

“Due to the hugely influential role that these companies play in the business world, studying their adoption and use of social-media tools offers important insights into the future of commerce,” said in the report. “These corporations provide a look at emergent social-media trends among America’s most successful companies.”

Of course, social media usage by Fortune 500 companies was topped by Facebook—which is ranked 482 in the esteemed list of organizations.

Source: CNET

Social media helps address suicide problem among US military vets

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Social Media in US MilitaryOn a daily basis, 22 military vets commit suicide in the United States.

This has been a prevalent problem in the US military and it has been working hard to address it in the past six years.

Most recently, the US military teamed up with data specialists to address the problem. The latest solution is to monitor veterans for signs of despondency through social media. The program is called the Durkheim Project, which is named after Emile Durkheim.

The specialists claim that they can compile a list of keywords and phrases that serve as indicators of despondency. The list will be ran through an analytical system which screens online posts and alerts medical specialists, as well as family members, when a veteran’s comments are indicative of committing suicide.

Very few people admit to saying they’re suicidal. However, by monitoring posts of veterans who agree to participate in the system, experts can identify ones that are high-risk—providing ample time to perform interventions.

Chris Poulin, the director and principal investigator of the Durkheim Project, says that indicators can be found in a veteran’s words and behaviors. He says that these are reliable signals.

Source: The Boston Globe

Will your Facebook page affect your chances of getting into college?

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Young men and women holding mobile phonesDoes your social media profile affect your chances of getting into colleges?

According to a new study from Kaplan Test Prep, schools are “increasingly discovering information on Facebook and Google that negatively impact applicants’ acceptance chances.”

In a survey conducted last year, 27% of admissions officers say that they use Google to screen applicants while 26% check on Facebook. Google searches do not only reel in links to Facebook pages, they also provide links for other social media pages—including Twitter and Google Plus.

Based on figures, school recruiters refer to online media more than admissions counselors.

According to a study, a variety of social media posts can affect a student’s application—including pictures of alcohol, nudity, illegal drugs, and violence.

Others quickly pointed out that this can be a privacy issue. However, once information has been uploaded to the internet, it ceases to be called “private.” Still, privacy settings can be adjusted to limit the viewing of profiles to confirmed contacts.

Source: CBS New York

Social Media plays critical role in identifying source of foodbourne disease

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Social MediaSocial media played an integral role in indentifying the source of a foodborne strep throat infection among students who attended a high school banquet in Minnesota.

Of the 63 banquet attendants, 18 developed the infection. When a series of posts related to the condition appeared on the team’s Facebook page, a concerned parent contacted the state health department.

Health officials proceeded to investigating the case. They contacted about 100 people via telephone to inspect the incident.

Investigators also conducted DNA analysis of the people who developed the condition.

“We suspect cooked food was contaminated by respiratory droplets from a person who carried the strep bacteria in the throat when the food was cooling or reheating,” said Dr. Sarah Kemble, lead author of the study. “The food probably was not kept hot or cold enough to stop bacterial growth.”

The proliferation of information about social media played an integral role in identifying the source of the infection. Experts say that the incident can serve as an inspiration to create a more formal social media page to address disease and outbreak investigations.

Source: US News & World Report

Mother blogs about the dangers of social media

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Social Media MomA mother from Mebane, North Carolina has started a blog centering on her social media rules for her four sons. And the blog serves as a warning for other parents as well.

Last week, Kristen Thompson wrote a post titled “Wake Up and Smell the Sexting, Parents.” The post received more than 150,000 hits.

“If you post something that you’d be embarrassed for your Mom to see, don’t post it,” wrote Thompson. “That’s my rule.  Like or not, you break it, we’re going to rumble.”

Her children are allowed to create social media accounts, but they have to submit the password to their mother. Admittedly, Thompson says she’s an over protective parent.

“I can’t be on four phones and four iPods and iPads all the time, but every so often I’m going to check,” she explains.

Reports say that the children understand that their mother is looking out for their best interests.

In her blog, Thompson also identifies the risks for selected apps—including Snapchat and Vine.

“Look I’ve seen the things my kids have posted and make me go ‘Woah oh no he didn’t’ they’ve had posts removed, comments removed, pictures removed, account deactivated, iPods taken away and phone service disconnected and yes we went there,” explained Thompson.

Source: www.myfox8.com

Twinkie announces its much-awaited return via social media

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Twinkie Social MediaTwinkie, the popular American snack cake, has announced its comeback via social media!

Last year, the product’s parent company—Hostess Brands—fell into financial turmoil. The company was forced to shut down all operations and sell its assets. Early this year, however, Apollo Global Management and Metropoulos & Co. acquired the Twinkie brand. And the new owner proceeded to announce the tasty treat’s comeback on Facebook.

New management is using a multi-platform approach to engage with Twinkie fans. Low-cost marketing alternatives, like social media, are also being used to create buzz for the cake’s much-awaited return. The brand has established a strong presence in numerous social media sites, including Facebook, Twitter, Instagram, and Vine.

An estimated 50-million Twinkies are going to be released in stores across the United States in the first two weeks of their return.

Source: ZDNet

Social media celebrity endorsements present challenges in India

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Social Media IndiaIn India, celebrities and their endorsement agreements include social media platforms—including Facebook, Twitter and other sites.

The arrangement isn’t new to the country. Indian celebrities have been posting sponsored messages for the past few years. But, it begs the question: which celebrities are the most influential?

In the World Wide Web, thousands of followers and fans can be purchased for as low as $3. So, influence shouldn’t be simply based on the amount of followers and fans—but it obviously will be a factor in the long run.

Another issue is transparency. Typically, sponsored messages need to be tagged with appropriate disclosures. Since Twitter only allows 140 characters or less, it would be difficult to post a disclosure along with the endorsed message.

In the United States, the Federal Trade Commission requires celebrities and online marketers to disclose sponsored messages and endorsement posts.

Most recently, Twitter has partnered with Komli Media to offer promoted tweets in India. The partnership offers numerous advertising options.

Source: www.medianama.com

Soccer is the social media sports king!

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FC Barcelona Social MediaWhich do you prefer: American football or soccer?

While majority of Americans may prefer football, in the world of social media soccer is king. Based on a recent study by Forbes, the NFL’s most valuable teams have 60-million fans and followers on Facebook and Twitter. On the other hand, Barcelona—a popular Spanish soccer team—has 61-million social media fans by itself.

For more information, please visit Forbes.