On Friday, Facebook admitted that a year-old glitch erroneously leaked 6-million users’ contact information.
The social media site sent e-mails to all users who were affected by the glitch. It also posted an announcement titled “Important Message from Facebook’s White Hat Program” from its security team’s account.
In the notice, Facebook said that the bug is very complex. And it was followed by a very technical explanation. In fact, the note was so complicated that most of the feedback about it was negative.
For more details on the letter, please visit The Huffington Post.
In the drug-plagued regions of Mexico, citizens often tweet about gunfights and murders—keeping people informed about gangland crimes.
In these same areas, traditional media is intimidated by drug cartels. As a consequence, citizens of these areas are relying on their contacts on social media to keep them posted on local dangers.
“They are killing like crazy! There’s a shootout in the Lazaro Cardenas neighborhood. Steer clear of that area,” read one of the many warning tweets from Mexico’s northern city of Monterrey.
Monterrey is currently in the crossfire of a vicious gang war between the Zetas and the Gulf cartel. It is just one of many cities in Mexico where news reports have shifted from television to social media.
According to a study from Microsoft.com, prevailing words from these tweets include “bomb blasts,” “gunshots,” and “gunmen.” While about only 33% of Mexican have access to the internet, news tweets from the country get twice as many retweets as ones from the United States.
The same study has identified half a dozen Mexican Twitter accounts that are considered must-follow sources for news and updates on the drug war.
Building a socially oriented brand means having the capacity to communicate with a company’s customers. The key idea here is communication which, in essence, is a two-way process. This means that brand owners do not only need to know what to say but to also help their audience understand what they are saying while encouraging feedback. To communicate, after all, is to exchange ideas.
Websites like Facebook, Twitter, Google+, and Instagram continues to urge brands to become social entities. This entails engaging with customers, joining discussions, having a voice, being heard, and also listening to what others are saying. This not only allows brands to understand how their target market thinks or behaves but also establishes a relationship that is more human to human than robot to human leading to trust and loyalty on the customers’ part.
Effective communication is when one learns from the other and vice versa. Some brands think that they have much more to say than their audience and they forget that they can learn from the latter as well. Yes, customers have an insatiable need for new knowledge but just the same, they too have a lot to share. Brands should learn to know when to stop talking about themselves and when to stop owning the spotlight. Show the audience that they are an important part of the dynamics; that they play a big role in the way the company runs; that their voice will be heard and even shared.
A new site has been created to help individuals leave messages on their social media profiles after death.
For a small price, socialfarewell.com will take care of your last social media testament in the event that you become deceased.
“It’s [social media] the way that we relate to people, the way that we learn about what they’re doing in their lives,” explained Dave Stewart from socialfarewell.com. “Who knows how long this digital legacy you’ll leave behind will be out there?”
“We’re allowing people to have that comfort of, ‘I know what my last post is going to be. It’s there for my family. They’re going to be able to grieve for me after I have passed,’” says Lynsey Aul, one of Stewart’s business partners.
Currently, the service costs $4.95. It covers posts on behalf of the deceased client on Facebook and Twitter—which are among the most popular social media sites today.
According to reports, the company will use death indexes to determine whether a client is legitimately deceased or not.
Also, socialfarewell.com can find e-mail addresses for friends and family who aren’t on social media.
Facebook has unveiled a new product, an update that will allow video-sharing on Instagram.
Instagram, the popular photo-sharing site, will be rivaling Twitter’s Vine. The site now allows users to post short videos—which they can also cut and edit using new features.
Meanwhile, Vine posted in its blog that it will soon introduce new features.
Facebook acquired Instagram for $1-billion last year. The photo-sharing site currently has more than 100-million active users.
Source: The Guardian
In the past months, there have been increasing incidents of social media disasters for brands and marketers. Whether it’s a hacked Twitter account or an incriminating photo posted on a Facebook Wall, it’s never good for a brand to be tainted on social media.
Recently, a video surfaced on YouTube featuring Dunkin’ Donuts.
A woman walked into the popular donut chain and began citing complaints about its service. One of her complaints was that she didn’t get a receipt from her transaction with Dunkin’ Donuts in the day prior.
Most critics say that the customer was simply trying to elicit a negative reaction on film from the counter worker with the hope of using the footage for personal interests.
However, the counter worker performed extremely well under pressure. He did his best to try to diffuse the situation. He offered the complainant free food and entertained her as best he could.
“In the end, the video is a triumph for Dunkin’ Donuts and makes the woman who filmed it look like the villain,” writes Dave Johnson of CBSNews.
Brands and companies can take a page from Dunkin’ Donuts on how to handle irate customers. You can never undervalue comprehensive employee training. It builds a brand’s reputation both on and offline.
The Financial Industry Regulatory Authority Inc. will be performing social-media compliance spot checks on some of its member companies.
In a recent announcement, FINRA said that it would be requiring broker-dealers to identify sites used by its member firms. The regulator will also be tracking all the individuals responsible for updating their respective companies’ social media profiles.
And that’s not all. FINRA will also ask each of its member firms to submit a list of their top registered agents who use social media to interact with investors. Furthermore, each company is being asked how they monitor compliance with regard to the regulator’s social media rules and regulations.
The notice was sent to selected member companies earlier this month. FINRA has not named any of the firms that received it.
The San Francisco Giants have unveiled a social media café in their ballpark.
The Major League Baseball team is one of the most active sports franchises in social media. In fact, the Giants lead the league in followers in Instagram.
The @Cafe—which will be a great place for fans who like Twitter, Facebook, and Instagram—is located behind the centerfield bleachers at AT&T Park. It is the first social media headquarters to be based in a ballpark.
Team president and CEO Larry Baer says that social media played an integral role in the team’s World Series run last year.
“It’s very much a part of our lives,” said Baer. “You can’t do business as an organization without a presence on social media.”
The @Cafe will also be hosting special social media events, including Twitter chats with roster players.
Ever heard of a street sign that’s connected to social media? Well, you’re about to.
Breakfast, a Brooklyn-based interactive agency, has unveiled Points—a new high-tech sign board. Apart from being able to point you in the right direction, the sign can also tell you who’s winning the US Open or where is the nearest coffee shop in the vicinity. The aluminum-based street sign can also revolve 360 degrees around its pole.
Users have a menu of different content selections, allowing them to choose which items the sign displays. The board covers a lot of topics, including dining, sports, and other news. It bases its data from APIs, RSS Feeds, as well as Foursquare and Twitter.
The device was created by Breakfast with the aim of providing users with a massive amount of information that people can interact with in real-time.
For more on this, please visit Wired.
Most teenagers are familiar with social media. In fact, the platform plays a big role in their lives.
Recently, NPR’s Sami Yenigun sat down with teenagers to discuss how they use social media—exploring which sites they use and what they use it for.
In brief, here are some of Yenigun’s findings:
Facebook is for reconnecting with old friends and arranging parties. However, one of the teenagers cautioned that arranging parties through Facebook means getting the attention of local authorities. Often times, wild parties that were arranged via Facebook are busted by police.
Twitter is primarily used for personal expression. Teenagers usually use the micro-blogging site to vent their feelings.
Teenagers use Vine to publish, watch, and refer short videos.
Instagram is like an autobiography platform. Teenagers use the photo-sharing site to share their daily experiences.
For more on this, please visit NPR.