Reports say that legislation banning the use of social media while driving was approved by the House Committee on Transportation, Highways, and Public Works on Monday.
Senate Bill 147 outlaws the use of social media—which include Twitter, Facebook, and Instagram—while driving.
The bill says that driving while using “any web-based service that allows individuals to construct a profile within a bounded system, articulate a list of other users with whom they share a connection, and communicate with other members of the site” could result in tickets and fines. The first offense merits a penalty of $175. Subsequent violations will carry a $500 fine.
Senator Dale Erdey, who authored the Bill, says that it’s designed to emphasize the dangers of distracted driving.
Still, some senators feel that the fines would do little to curtail dangerous driving behavior.
“I can support something where increased awareness was an issue,” explained Representative Barry Ivey. “I don’t think if someone gets a ticket it will actually stop anything.”
The bill has cleared the Senate and it now awaits consideration from the House.
In Pakistan, political parties are now investing efforts in social media to boost their election campaigns.
Political parties, along with independent candidates, are setting up pages on Facebook and Twitter. In these platforms, they post statements, summaries of their work, and try to interact with youth. In addition to that, they are also using these websites to post propaganda against their opponents and rivals.
There are no check and balance in social media. Likewise, there are no rules and regulations dealing with conduct. With that in mind, some supporters are more than willing to cross ethical lines to support their candidates. There have been a number of users who have posted tampered pictures.
This can be a very controversial way to use social media.
While the primary purpose of social media is interaction, it becomes a venue for conflict during election season in Pakistan. In addition to becoming propaganda platforms, sites like Facebook and Twitter also witness cheap, public debates from some young users.
Experts say that there needs to be a code of conduct for social media, especially in Pakistan. Some say that authorities need to play their part in monitoring social media, particularly when posts and comments become unethical.
Facebook contests are effective means of generating buzz around a brand. It not only encourages conversations but it also encourages more people to like a company’s page. However, there is more to holding this type of event than what meets the eye. Brands can’t just give away iPads for liking a photo or a status update.
The first thing to remember is to follow Facebook’s guidelines when it comes to holding contests. This includes the following:
- Promote contests through a Page App or Canvas Page
- Release a statement that Facebook is not sponsoring, administering, nor endorsing the contest. Brands must also disclose that entrants are giving their information to the company and not to Facebook.
- Liking posts, uploading a photo to the brand’s walls, or leaving a comment cannot be used as entry validation.
- Winners must be noted outside of Facebook’s channels.
Secondly, companies must find a third party app to run their contest on Facebook. Remember to pick one that is customizable, is embeddable on the brand’s website, and has mobile capabilities.
Third, offer a prize that fits the brand’s products and/or services. Instead of giving away unrelated items, use one of the company’s products or provide one month of its service as a prize.
Finally, be sure to promote across all the platforms that a brand uses online. This includes Twitter, Google+, its website, and its blog. This way, more people will learn about the contest and will join it.
Brands are using social media to market products for prom. And their approach is working wonders!
While millions of teens post pictures about their prom experience, savvy marketers are planning campaigns around the coming-of-age event.
Brands and companies—like Olive Garden and Chipotle—are launching prom contests and promoting special deals and give-aways on their respective social media pages, including Facebook, Twitter, and Instagram.
Research indicates that an average family of a prom-goer will spend more than $1,300 for prom-related items, like food and limo rentals. To tap this resource, marketers need to target teenagers. And you can easily connect with teenagers through social media.
Social media platforms are a goldmine for marketers!
“President Obama is in a coma.”
Don’t panic. The statement isn’t true. But what if you see this message across hundreds of social media posts, how do you think it would affect the global economy?
This is something the financial industry and its regulators need to think about. Recently, a hoax on Twitter claimed that President Obama was injured in an explosion at the White House. Consequently, the fabricated tweet caused a fluctuation in the Dow Jones industrial average.
While the market recovered in a matter of minutes, it raised concerns among financial regulators on the possible effects of social media on trading.
According to experts, the obvious vulnerability of the system can be partly blamed on the Securities and Exchange Commission. The regulator recently made the decision to allow companies and executives to broadcast market-moving news on social media sites, like Twitter and Facebook.
With this in mind, the Commodity Futures Trading Commission has scheduled a public meeting in Washington with selected high-frequency traders to discuss possible safeguards against the effects of social media on the market.
Criminals are using social media to steal and commit other crimes. But law enforcement officials are not far behind.
“A lot of folks are just naive as to how much information is actually out there,” said Mike Chapman, County Sheriff of Loudoun.
Currently, Chapman’s department is working with a social media company named Connected to the Case.
“They’re able to go in through certain capabilities and be able to scour Facebook for people that are connected to people that we may be looking for and that helps us hone (sic) in on the suspects,” described Chapman.
Much of the information the investigators need are available in public forums. In this platform, law enforcement does not need any search warrant.
According to Chapman, investigators are increasing the application of social media to their daily cases.
Reports also say that Connected to Case can also help authorities search for missing children and track down sex offenders.
The Financial Regulatory Authority, an independent regulatory body that aims to protect investors, is lobbying for special exemptions to new and pending state laws that prevent employers from accessing employee social media accounts.
The regulator is asking lawmakers in around 10 states to amend their legislations to allow financial companies to explore employee social media accounts when misuse is suspected.
According to sources, financial firms fear that brokers could use social media to disseminate information that would influence stocks. And, without monitoring allowances, such a misdemeanor would be left unchecked.
At least six states have passed legislation that prohibits employers from requiring employees or applicants to surrender their social media account information, which includes usernames and passwords. More than 30 other states are considering implementing similar social media legislations.
In California, the Securities Industry and Financial Markets Associations unsuccessfully appealed to California Governor Jerry Brown to veto the social media privacy law earlier this year.
Local police has successfully apprehended a suspect in the Boston Marathon bombing. And part of the arrest can be credited to social media, specifically Twitter.
Initially, Boston Police requested Twitter users (and social media users in general) to be more conscious of the information they were divulging online.
After the bombing, the authorities used Twitter and other social media networks to track down leads. The Federal Bureau of Investigation released video footage of two men carrying back packs entering Marathon before the bombing incident. The police asked for help via social media to identify the suspects.
The faces of the suspects were circulated on Facebook, Reddit, and other sites. Later, they were identified as the siblings Dzhokhar Tsarnaev and Tamerlan Tsarnaev. The police uploaded their photos and their license plate to Twitter.
While social media was helpful in the process of tracking down the suspects, the Boston Police also encountered problems with the platform.
Many fake Twitter accounts using the name of the suspect were created and other Twitter users began sharing updates of the pursuit from police scanners. As this was occurring, the Boston Police released this Tweet:
“#MediaAlert: WARNING: Do Not Compromise Officer Safety by Broadcasting Tactical Positions of Homes Being Searched.”
Social media sites, like Facebook and Twitter, are beginning to monetize their services to marketers that can use them.
In the past years, social media sites have made an effort to introduce new features for marketers. And, based on recent studies, social media marketing will continue to grow. According to the BIA/Kelsey forecasting, social advertising revenues in the United States is set to grow in the next four years.
The report also indicated that social media sites will also be enhancing their audience targeting technology. In addition to that, BIA/Kelsey also mentioned that Facebook and Twitter will be driving mobile ad revenues.
These days, social media tend to be more inclined towards making visual impact. With websites like Instagram and Pinterest springing up, social networking giant Facebook is continuously upgrading its layout to better fit the trend. Recently, it has rolled out a revamped News Feed that allows users to display bigger photos.
In a press event, the people behind Facebook shared the following tips for marketers so that they can make the most out of this new look:
Think about your visuals: We’ve seen that users respond better to more visual stories in News Feed, from both people and pages. Now businesses have an even more visually rich way to showcase content.
Get discovered with “following”: Thanks to a new “following” feed on the right-hand side of the home page, people will be able to discover more content from the pages they like and the people they follow. Stories shown in “following” are shown in chronological order, so public figures and pages have a place where users can see everything they publish.
Make sure your cover photo tells your story: For both organic and paid page like stories, the photo that will be displayed is the page’s cover photo. This change is designed to provide more context about the page, so make sure the photo is eye-catching and visually representative of your page.
Because of these changes, online marketers and business owners are encouraged to take visual appeal to a whole new level when promoting their products and/or services.