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New Hampshire considers initiating social media law

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Social Media LawLegislators in New Hampshire are considering ratifying a law that prevents employers from asking job applicants and employees for their social media login information.

If ratified, New Hampshire will join a handful of states that are currently implementing a similar law. These states are Maryland, California, Delaware, Michigan, New Jersey, and Illinois. More than dozen states are considering similar legislations.

Some employers have started asking for passwords to log into their prospective employees’ or current employees’ accounts on various social media sites, like Facebook and Twitter.

Critics claim that it’s an invasion of privacy.

State Senator Donna Soucy, a co-sponsor of the bills in New Hampshire, says that companies can access employee information through social media that would be otherwise illegal to obtain. And, more importantly, employers can use the information to discriminate.

Source: The Boston Globe


New Hampshire House debates over social media bill

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Social Media BillAccording to reports, the New Hampshire House Judiciary Committee is discussing whether or not an estate executor should be given control of a deceased person’s social media accounts.

Currently, the House is split regarding the issue. As a result, most of the members are proposing that the bill be deemed unenforceable and premature.

The opposition says that any agreement between a social media site and its user end when the user is deceased.

Conversely, the proposition stance claims that an executor needs to gain the right to delete the account or make other changes as he/she sees fit.


SEM Tips for Analytics

Posted on by Alan Palasco in Facebook, Google, SEO, Twitter Leave a comment

Social Media AnalyticsSearch Engine Web Marketing is still one of the biggest players in many company’s promotional efforts. That being said every channel that a company targets has to be very receptive to guarantee the effectiveness of the SEM strategy being used. Because of this, most companies entertain the idea of hyper-targeting the preference of their intended market and customers through an efficient SEM strategy.

There are several tools that analytics professionals use to ensure the efficiency and quality of their SEM exploit. Tools such as Omniture and WebTrends as well as Google Analytics have gained popularity among many web-based companies. However, these tools have data limitations hence; there is a need for a deeper understanding of how they work.

SEM can only work effectively in social media sites such as Facebook, Twitter, LinkedIn, and other social networking sites through a cleanly plotted and dedicated plan. Many advocate that the plan should involve the identification of keyword “arbitrage” opportunities. This means that one should focus on strong keywords since average ones do not gain enough hits for them to get noticed. Although the difference in algorithms affect search results, strong keywords still have the edge of earning high Google hits.

The search engine marketing industry doesn’t come as easy as it sounds. The demands for an effective SEM-driven social media networking site are quite large. Therefore, starting on the most essential step which is finding the right keyword is imperative to be able to keep up with these demands.


SEM for Improved Optimization

Posted on by Alan Palasco in Google, SEO Leave a comment

Serach Engine Marketing TipsBased from social media marketing tips, there are three things that a starting SEO practitioner must know: the relationship between keyword management and website content, metadata and tags and their use in picture tagging, and web linking strategies.

Since search engine optimization or SEO has become the most lucrative theme in web design and development, search engine marketing has followed suit and increased in demand. Many websites today including personal blogs now employ SEO tactics. However, proliferation of such methods rendered SEO to become generic and confusing.

Before being able to use SEM, one must first understand the well-established rules behind it. The relationship between keyword management and content has long been established.  A rule of thumb is that there should be no more than 2 keywords in each webpage and no more than 3 webpages per keyword. That being said, content should always be reader-friendly. Moreover, using keywords sparingly is a must.

In addition, using metadata and tags is another feat that one must understand and use. These tools do not only categorize content, but also makes it easy for the search engines to locate them through the categories they belong to.

Finally, SEM greatly benefits from link building since web links from well-established sites can generate traffic towards a website.


Social Media and user-generated content

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According to a new study from Wildfire, online content that encourages social interactions are likely to build trust among internet customers.

The study says that online consumer recommendations are among the most trusted sources of brand marketing. In fact, 83% of the survey participants claimed that reviews or user-generated content may impact their purchase decisions. Negative reviews—in particular—tend to impact how a customer perceives a potential purchase.

For brands, this puts more emphasis in creating content to encourage readers to create their own content. And social media provides a good platform for these customer reviews and reactions.

Social media allow customers to weigh-in on products and comment on discussions surrounding it. It also provides brands a way to react to these things.

Source: Brafton


British judge warns of the perils of social media and disclosure

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Brian Leveson, a Lord Justice of Appeal of England and Wales, raised interesting issues regarding disclosure and social media while speaking in a seminar in Sydney, Australia.

Leveson, who recently led an investigation into a newspaper phone-hacking scandal in Britain, warned the audience about the privacy risks of social media. He says that most people who upload pictures and post messages are unaware that these items may have lifelong consequences.

“Children and the young do not appreciate that uploading a compromising photograph for a laugh can have consequences for the long-term future, because once the photograph is in the public domain, it can be found, copied and reproduced, all, again, at the click of the mouse,” explained Leveson.

Once released on social media sites, duplicated sensitive content is nearly impossible to recover. As described by Leveson, content that names and shames individuals result to permanent and inappropriate harm.

Leveson comes at an appropriate time as he recently oversaw a phone-hacking scandal in Britain.

Source: smh.com.au


Social Media sites you need to bookmark

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Social media has carved a bigger role in society. More than just a way to pass the time, the platform can now be used to establish contacts, create new ones, and even market products.

Here are some sites that people should take note of:

•    LinkedIn – This is the top site for setting up professional contacts. It offers you the chance to build social capital on your professional circles.
•    Facebook – Probably the most used social media site in the world. While it’s not as professional as LinkedIn, the site can also be used to build contacts.
•    Pinterest – A great site for marketers to display creativity. Setting up a profile can be integral in brand building.
•    Twitter – This micro-blogging site can be used for social and business purposes. Tweeting is a great way to promote products and services and stay in contact with friends and loved ones.

There are many social media sites out there. All you have to do is explore them!


How can social media combat childhood obesity?

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Believe it or not, logging into Facebook and Tweeting can actually help children battle obesity!

Based on a study from the American Heart Association, internet-based interventions on social media can promote weight loss, exercise, and healthy eating among children.

While the researchers said that the results have been mixed, they’re optimistic that additional studies will side in favor of the proposition.

The research also added that the involvement of parents, counselors, and peers are effective in influencing the outcomes of online health promotions.

Dr. Jennifer S. Li, the chief of pediatric cardiology in Duke, says that traditional methods of attempting weight loss—like seeing a doctor—lack the immediacy of the World Wide Web and social media sites.

However, the study also cautioned that there are downsides to social media, like cyber bullying and privacy issues.

Source: WebMD


Consumers access social media sites while inside the bathroom

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The bathroom is one of the most private rooms in the house. But recent studies indicate that it’s actually being used to access a very public platform in the World Wide Web: social media.

Based on Nielsen’s “State of Media: Social Media Report,” one of every three Americans between 18 and 24 years old use social media services while inside the bathroom. According to the report, people check and update their social media profiles while they’re in the bathroom.

While the toilet surfing and texting are not a new phenomena, the new research does indicate that social media use is continuously growing.

The report also cited that consumers spent more time on Twitter and Facebook apps compared to last year. Specifically, Americans spent 27 billion minutes a month on Facebook and 3.6 billion minutes on Twitter in the same timeframe.

In addition to that, Facebook remains the most frequently used social media site in the United States followed by Twitter. Pinterest also displayed growth in terms of site usage.

Source: ABC News


5 Youtube Tips

Posted on by Alan Palasco in Google, SEO Leave a comment

Youtube LogoWith Youtube videos becoming more integrated with search results on Google, setting up a channel especially for small businesses can result in better online presence especially when it is paired with SEO strategies. Business owners can upload videos whose content is relevant to the brand and its products and services. There are certain things to remember when setting up a Youtube channel for a business:

  1. Use the brand or company’s name for the channel’s name. Business owners can also opt to use creative but relevant names that reflect the nature of the company.
  2. Don’t forget to link back to the company’s website within the channel’s settings. Doing so drives traffic to the website which is good for lead generation and conversion.
  3. Make the channel page standout through using a specialized background. Make sure that it reflects the company. Always bear in mind that a channel is an extension of the main website so it has to be parallel with each other.
  4. Use keywords to boost the channel’s position in search engine results pages (SERPs). Youtube videos get great index rates on SERPs so bank on that. However, be smart when using keywords and avoid stuffing them.
  5. Finally, always embed videos on the brand’s main website especially if it adds to the useful content contained within the website. This helps Google find the page and also adds to conversation and engagement.