Introducing Google Tag Manager

Posted on by Alan Palasco in Google, SEO Leave a comment

Google Tag ManagerGoogle has recently released their container tag system called Google Tag Manager or GMT. Users will find that using this system makes tagging and creating changes to existing website tags easier.

Websites contain tags which are portions of website code that allow users to measure traffic and visitor behavior on a site, understand the impact of online advertising and social channels, target audiences, and t test and improve a website.

As a container tag, GMT helps users sort and manage different tags that a website may have including web analytics tags, advertising conversion tags, general JavaScript and the like.

GMT allows users to create containers to place a single line of JavaScript code on a site. The interface can be used to fill containers different types of tags. A container can be put on one website, or on multiple websites. It depends on how you plan to manage your tags.

Special features of this system include:

  • Asynchronous tag loading—so your tags can fire faster without getting in each other’s way, and without slowing down the user-visible part of the page
  • Easy-to-use tag templates, so marketers can quickly add tags with our web interface, as well as support for custom tags
  • Error-prevention tools like Preview mode (so you can see proposed changes before implementing them), the Debug Console, and Version History to ensure that new tags won’t break your site
  • User permissions and multi-account functionality to make it easy for large teams and agencies and clients to work together with appropriate levels of access

You may visit this link for further details.

Small businesses discover value in social media marketing

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Based on a new survey from VerticalResponse, more than 43% of small businesses spend at least six hours a week on social media sites—including Facebook and Twitter. Additionally, the research found that most of these businesses are spending more time on social media platforms compared to previous years.

In terms of popularity, Facebook and Twitter still top bill. The two sites are followed by Google+, LinkedIn, and Pinterest. According to experts, all these sites can be effectively used for marketing purposes.

For social media activity, posting content occupies the most time followed by learning and education and analysis.

In a report from Technocrati, the main activities on social media channels should center on: responding to questions, building relationships, analyzing efforts, and defining goals.

Hootsuite Analytics and Reporting

Posted on by Alan Palasco in Facebook, Google, Twitter Leave a comment

HootsuiteHootsuite provides a simple, customizable, and automated analytics and reporting system. This allows users to get a better view of their social campaigns that gives a complete and comprehensive picture of a brand’s participation in social spaces.

It allows users to monitor Facebook insights from fans, likes, comments, to page activity right on its dashboard. It lets users to analyze their fans based on demographic, region, language, and post source.

Hootsuite also integrates with Google Analytics and URL Parameters. It allows users to trace revenue and web conversions, analyze site traffic data including source and region and view spark lines for page views, bounce rates plus more.

Moreover, Google+ Analytics is also integrated into Hootsuite. This provides five analytic modules to directly measure results, such as daily growth, number of users added to circles, +1 shares, and posts per day.

Users are also given a chance to track the number of followers, following, lists, mentions, and others on Twitter since it is an official partner in the Twitter Analytics program.

Users can also choose between individual and aggregate click statistics for shortened URLs. It helps users to optimize social media tactics through analyzing by region and date, tracking referrers and popular links, and comparing link summaries over a certain period.

Finally, Hootsuite allows users to generate reports based on the collection of social media analytics they have gathered. Updates can be shared with any Hootsuite user. Updates can also be scheduled daily, weekly, bi-weekly, or monthly.

Stacking fast-food chains against one another on social media

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Fast-food companies have always leveraged social media for brand building. And they’ve done well so far. But who does it the best?

Based on an infographic from Foodservice Social Media Universe, Starbucks is the top performer in the social media platform. The coffee shop beat out popular chains like McDonald’s, Burger King, Subway, and Taco Bell in numerous social media sites including Facebook and Twitter.

Source: The Huffington Post

Leveraging social media for online brand building

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Social media is an integral part of online brand building.

At first glance, the platform maybe intimidating. However, once you get used to it, a social media campaign is actually very easy to run. It’s just a matter of responding to consumers as well as updating interesting and relevant content.

Here are some sites you should consider subscribing for when you’re building a brand:

•    Facebook – This site, along with Twitter, are indispensable. Usually, you can use this site to post the company’s bio, pictures, and links.
•    Twitter – This site is the best way to send news and updates about your company to its customers.
•    YouTube – Videos are the most engaging content platforms out there. Use YouTube for promotions as well as advertising.
•    Google Plus – Similar to Facebook, this site offers a profile to setup bios and links. It also has SEO implications.
•    Pinterest – A very visually oriented social media site. Use it to showcase your company’s best work.

Politics begin to shape social media

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

With more than a billion active users, Facebook is becoming a bastion of political activity as the United States Presidential elections draw closer.

As of late, political discussions on Facebook (as well as other social media sites) are becoming more extreme. In fact, it has caused some users to unfriend their contacts due to the nature of political discussions.

Primarily, the site is for connecting with friends, peers, and family. However, as the elections draw closer, the social media site is becoming a political platform.

Still, campaign runners see value in running campaigns on sites like Facebook or Twitter. During the last election in 2008, social media was vaguely significant. During the Presidential debate this year, most voters were tuning in on television and keeping their internet browsers open to view comments about the event. In fact, this year’s debate was covered by YouTube, a popular video site, for the first time.

“Social networking sites give users easy access to respond immediately to news,” wrote Delaney Daly of Minnesota Daily. “People no longer have to act as just an audience to political coverage. Instead, we are able to participate in the political discussion, especially through micro-blogging. Live tweeting of cultural events is now more popular than ever.”

Social media can be used as a platform to change the opinions of people. Plus, it keeps them updated—which ensures they’ll check on their profiles each chance they get. And this makes it a very powerful tool for candidates.

Source: Minnesota Daily

Now you see it, now you don’t: WNBA Google+ Page mysteriously disappears!

Posted on by David Castillo in Google, News Leave a comment

Reports say that Minnesota Lynx, a WNBA team, saw its Google+ Page disappear and reappear. What happened?

From the start, the franchise touted its Google+ profile because the team was among the first to subscribe to the social media site. However, the e-mail address was not housed in the organization’s e-mail system—which many suspect to be the reason for its sudden removal.

“Companies using Google+ as part of a social media marketing strategy can learn a lesson from the Lynx’s mistake,” said a report from Brafton. “Since Google+ is integrated with Gmail, and Google Apps accounts for businesses and other organizations, the managing email addresses is critical. It’s important that social managers for a Page are carefully selected.”

Upon the creation of its Google+ Page, the Lynx amassed over 30,000 followers—all of which was lost after the brief take down of the site.

Google has since resolved the issue.

Google’s Exact Match Domain (EMD) Update

Posted on by Alan Palasco in Google, SEO Leave a comment

google logoIn its attempt to limit webspam and low quality content and web pages, Google has recently announced a new exact match domain (EMD) update.

 Matt Cutts tweeted that the update is a minor tweak that will penalize low-quality exact-match domains. He also said that the EMD algorithm update will affect only 0.6% of English-US queries. It is also unrelated to Panda or Penguin according to him.

The problem with EMDs is that since they precisely match user search queries, ranking these websites prior to the update has been relatively easy. This is why SEO and marketing experts resorted to using EMDs over the years. However, some websites with sub-par content also crawl up to the ranks just because they are exact match domains. They also tend to outrank high quality websites that choose other keywords for their domain names.

Shifts in search results concerning EMDs are expected when the update begins to take effect. The good news is that the update will only penalize low quality EMDs.

Instead of trying to bypass the new update, webmasters and business owners are advised to instead generate high quality and unique content. Moreover, developing a trustworthy brand and building actual relationships with real people is also a useful tactic.

How does social media coverage affect the US Presidential Elections?

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Social media sites, like Twitter, are playing an integral role in the upcoming US Presidential Elections.

Come the first presidential debate of the year, voters will surely be flooding social media sites with comments and reactions. To top it off, the debate will be broadcasted on YouTube for the first time in history.

Analysts from the Democratic and Republican camps have expressed their amazement in how social media shapes an election. Information travels much faster. And the platform also offers voters real-time connection with their favored candidates.

However, the question remains: could it swing votes? Will Tweets and blog posts regarding the debate make a difference in the polls?

Based on reports, social media posts are unlikely to swing votes. At best, it magnifies its already gigantic press and media coverage.

As of last count, Barack Obama was outperforming Mitt Romney in the social media election battlefield. The current US President set a record-making 55,000 Tweets per minute during his speech at the Democratic National Convention.

Source: cfnews13

Governor Jerry Brown signs social network privacy bill

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Jerry Brown, the Governor of California, has signed a couple of privacy bills which make it illegal for colleges and employers to demand access to social media accounts.

Brown recently signed AB1844, which prohibits employers from demanding user names and passwords from their employees and applicants. The bill does not cover passwords and information used on employer-issued electronic platforms.

SB1844, another bill, exercises the same prohibitions for colleges and universities in relation to their students and prospective students.

Brown announced the passing of these both bills on Twitter, Facebook, and Google Plus.

Source: Huffington Post