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Comparing Facebook and Google+

Posted on by Alan Palasco in Facebook, Google, SEO Leave a comment

Google Plus vs FacebookFacebook and Google+ are undoubtedly two of the biggest social networks today. Both are constantly trying to one up the other.

On one hand, Facebook has over 900 million registered users, 530 of which are active. The average FB user spends over seven hours on it.

Meanwhile, Google+ has 170 million users where 100 million are active. Since its launch in 2011, it has been adding up t 10 million users every month.

Google+ features compete well with that of Facebook.  G+ Circles, Hangouts, and richer media sharing features (it can take up to four megapixels of photos and 1080p of video) have given Facebook a little shakeup in the past few months.

Both sites are great for marketing brands but require different strategies to work well.

Facebook is geared more towards generating interactions with features such as Likes, Comments, and Status Updates. This means that FB is useful for traditional marketing where ads and messages are served to a large audience.

Google+, meanwhile, is geared towards user content with most popular posts with features such as Pictures, Video, Long Posts, and Status Updates. It is easier to conduct content marketing on Google+ since it allows for an easier way to distribute content.


Social media voices outbursts about NHL’s referee lockout

Posted on by David Castillo in Google, News, Twitter Leave a comment

As the NFL referee lockout continues, fans took to social media to voice their disappointments about the current situation.

In the past weeks, the games have been called by a group of replacement referees—who have been under intense scrutiny from players and coaches. And now, even the fans are expressing their discontent about the replacement referees.

According to reports, die-hard football aficionados are using social media and the internet in general to air out frustrations about some questionable calls. Twitter, Google, and Yahoo! have recorded increased activities pertaining to the NFL’s replacement refs.

Here’s a quick glance of the statistics compiled by ESPN’s Katie Linendoll:

• 680,000: Number of tweets about refs in the past month

• 170,000: Number of tweets about NFL refs in Week 2

• 100,000: Number of tweets about NFL refs in Week 1

• 50,000: Number of tweets about NFL refs on Opening Night

• 594: Percentage increase in Yahoo! searches for “NFL referees” this week, following a 1,239% increase last week

• 210: Percentage increase in Google searches for “replacement referees” during last month, with searches reaching a high Sept. 10, the day after the first full week of football. The search is particularly popular in California.

• 75: Percent of Sunday’s ref-related tweets that were negative (according to Topsy.com)

• 26: Percentage increase in Yahoo! searches for “NFL referee lockout” this week, following a 149% increase last week

As aptly put by Linendoll, “No matter whom you are rooting for, at least we can all rally around one thing: We want the old refs back.”

Source: ESPN.go


Better Social Media Analytics Results

Posted on by Alan Palasco in Facebook, Google, SEO, Twitter Leave a comment

Social Media AnalyticsContent is king when it comes to generating outstanding social media analytics results. Since social media marketing is mostly content-driven, it is important to create messages that work well, lest a brand’s followers would lose interest in it and unfollow it in social networks.

Content, however, has the tendency to turn into spam if it is not well thought out. Aiming for the following will not only avoid creating bad content but would also make a brand’s social media analytics look good:

1.     Generating Viral Content – Simply put, good content gets shared. Viral content reaches a wider range of audiences. The more shares your content gets, the better your analytics will look.

2.     Engagement-driven Content – Social media aims to generate interactions between a brand and its customer base. Content that is geared towards engagement creates conversations which are great for analytics.

3.     Shares from Followers – Brands get to be endorsed by its followers daily through sharing, re-tweeting, and reposting their content. Creating content that is worthy of being reposted will guarantee this.

4.     Retention – As a brand gains new followers, the visibility of content to the audience becomes greater. Using useful and interesting content to retain a brand’s followers is useful for better analytics.


Campaign Marketing and Viral Content

Posted on by Alan Palasco in Facebook, Google, SEO, Twitter Leave a comment

Viral ContentCreating viral content suitable for campaign marketing can be very tricky. Most viral content available in most social media platforms including Youtube, Facebook, and Twitter happened by only by chance because of the following reasons:

  • It is funny
  • It is incredible/unbelievable
  • It appeals to people’s emotions
  • It reflects people’s opinions on certain issues
  • It is though provoking
  • It isn’t covered by main stream media
  • It is embarrassing
  • It is risqué

Essentially, viral content can be characterized as share worthy and has been widely spread across people’s social networks. For this to be realized, content creators must come up with content that are not only informative and interesting but are also functional, structured well, and have integrity.

Content that has the potential to go viral in people’s social networks and to be effective social media marketing tools include the following:

  1. Articles and blog posts. Information presented in text form can still attract the attention of a brand’s target audience. Information must be accurately and interestingly presented.
  2. Lists of different topics. People like looking up lists related to their interests. This may be anything from 101 ways to setup a party or 3 ways to gain more Twitter followers.
  3. Infographics. These make information easier to digest since images are combined with text to get messages across the audience.
  4. Interactive content. This includes games, quizzes, and widgets that are meant to be shared.
  5. Video and/pr audio. This includes webcasts and podcasts that people may find funny, intriguing, thought provoking, etc.

Things to remember when marketing through Social Media

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Social media can be used to fulfill numerous marketing goals.

The social media community ranges in the billions, making it the perfect place to market a product or service. For marketers, setting up social media profiles is no longer just an option—it’s a must.

However, success in social media is not dependent on setting up profiles. The advantage of social media (one of its many) is engagement. And this is a big part of ensuring success in the platform.

Focusing your efforts on a small niche community is usually the best way to start. Set a small scope of followers, friends, and contacts, and give them things to discuss. Engage them. Once you obtain a bigger market of online contacts, you can try bigger ideas in the marketing front.

Picking which social media platform is compatible with your company is crucial to success. Take into account the theme of the site, how its users interact with one another, among other things. For instance, Louis Vuitton would not likely setup a profile for Multiply or MySpace. Consider these things before setting up a profile for your company.

Set activities to engage the community. User-generated content is one of the most powerful platforms for online marketing. Through social media, you can take advantage of this by engaging the community through activities like contests.

Also, when you setup a social media profile, make sure that there are people responsible for responding to your contacts. Some brands opt to automate their replies, which is a big turn off for most consumers.


Pentagon ramps up social media efforts against insurgents

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

The Pentagon is taking up arms. In cyberspace that is.

The US military is strengthening its efforts against the Taliban’s growing social media presence by responding to falsehoods and violations on sites like Twitter and Facebook.

Usually, Twitter accounts or websites associated with militant groups take credit for attacks regardless if they were actually involved.

Reps from the Army, however, say that most of the information provided by these sites is largely exaggerated or entirely false.

For its part, the Pentagon is now faster and more effective in responding through social media as well as other venues.

Shaping public opinion is a big part of winning against insurgents. Because of that, the social media platform is a critical battlefield.

In numerous occasions, militant groups upload statements and online videos that create a perception of chaos. In turn, it raises questions about the legitimacy of the Afghan government.

“Insurgents have always wanted to make themselves look like winners,” explained Christopher Paul of RAND Corp. “The Internet makes it a whole lot easier.”

Source: Tucson Citizen


Mitt Romney is an active participant in his social media campaign

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Mitt Romney is taking an active role in his social media campaign to become the next American President.

According to Zac Moffat—Romney’s digital campaign director, the Presidential candidate is consistently passing ideas for Tweets and is aware about the campaign’s social media account activities.

“He has definitely written his own [Tweet],” Moffat told a journalist during the Republican National Convention. While Moffat admitted that Romney is less involved at this stage of the campaign, he’s still engaged with the digital campaign.

Moffat also narrated how Romney has built a relationship with his social media team. Moffat explained: “More often than not, we’ll get an email with a photo in it saying this would be great to tweet out. That’s a lot easier for me to move through the process, when he emails in.”

At this juncture, social media is an integral part of election campaigns. Barack Obama is also dedicating similar efforts in digital cyberspace.

Source: Forbes


Social Media is shaping America’s elections

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

In the United States, major television networks have expressed their intent to decrease their coverage of national political conventions. The channels are downsizing convention coverage in favor of breaking news or even major sports events. Can these choices reflect the media’s commitment to US politics?

The answer is a firm no.

With the rise of social media, traditional media is left with no choice but to make the adjustments. Through social media, voters are no longer just “watching” the conventions. They’re engaging in them. That’s the main advantage of social media—it offers real-time engagement.

Both Republican and Democratic parties have setup fully developed interactive campaigns that incorporate numerous social media channels, including Twitter and Facebook. These online campaigns ensure that voters have access to all the respective campaign events.

Best of all, voters no longer have to stay at home to watch important campaign events. They can watch them on-the-go through their tablets, smart phones, and other mobile media accessories. And this is changing how candidates campaign for elections.

Source: The Arizona Republic


Social media subscribers prefer branded content over ads

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Do consumers like ads on their social media sites? According to research from AYTM, they don’t. Actually, most subscribers of Facebook, Twitter, and other sites don’t even notice them—which is probably worse than not liking them.

In a report from Brafton, it was indicated that more than 18% of consumers notice and dislike ads on their social media sites while a sizable 63.7% said that the ads don’t bother them too much. In terms of usage, Facebook was the most frequently used by AYTM’s respondents followed by Twitter, Google+, and LinkedIn.

Furthermore, the report also indicated that browsers have somehow trained their minds to ignore ads and, in some cases, they deactivated their accounts due to an excessive number of ads.

What does this tell marketers? Well, it’s probably time to put your ads away. Consumers want branded entertainment!

Brands need to invest in higher-quality branded content on Facebook and Twitter to create opportunities to interact with their customers. Of course, once customers react and comment about the content, the brands need to respond—something that isn’t consistently done by online marketers.


Indian government tries to censor Tweets

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

India’s government is ramping up its efforts to regulate social media. After working with Facebook and Google for content censorship, it is now in talks with Twitter.

Based on reports, the government has already presented censorship demands to the micro-blogging site. Unless Twitter agrees to the demands, the Indian government says that the site may face legal action.

According to the Times of India: “A senior government official has said that Twitter has already been told that legal action may be taken against it as it had failed to cooperate with the Indian government in its efforts to find the source of and curtail the inflammatory messages against northeast citizens.”

The requests for censorship come after India accused Pakistan of spreading threats across social media platforms after the recent violent incident between Muslims and indigenous communities that occurred in northeast India.

Based on reports, the violence prompted the Indian government to block over 150 sites and restrict SMS over the weekend. On Monday, it blocked more than 200 sites.

The rationale behind the government’s behavior is simple: it wants to prevent coercive messages that can, potentially, cause more violence.

A report from The Wall Street Journal explained that Facebook and Google are already working with the Indian government to filter coercive messages.

As for Twitter, it has yet to respond regarding the implementation of these censorship rules. In the past, the site said that it is willing to remove Tweets at a country-by-country basis, depending on the local restrictions.

Source: CNET News