Gannett has acquired Blinq Media, a social media advertiser with long-time ties to Facebook.
In the past years, Blinq Media has acquired numerous acquisitions in the realm of social media. Blinq manages over 600 social media campaigns for different advertisers.
Previously, Gannet was known as a traditional media player—owning numerous newspapers and broadcasters. However, the company has ramped up efforts to establish a name in the digital marketing space with the acquisition of some social media assets.
Blinq Media gained popularity by being able to deliver social media marketing campaigns across different platforms, particularly at the local level.
Gannet’s purchase of Blinq is just one of many recent social media acquisitions. Conde Nast recently purchased an 11-percent stake from Flite, while Google acquired Wildfire.
As of press time, the financial terms of Gannet’s acquisition were not disclosed.