When Gordon Ramsay gives up on your restaurant, it could never be good for business. But “Amy’s Baking Company Bakery Boutique & Bistro” couldn’t care any less about what the celebrity chef thinks or does.
The restaurant was recently featured in an episode of “Kitchen Nightmares,” where Ramsay helps reform struggling restaurants. In the episode, Samy and Amy Bouzaglo—the owners of the bakery and bistro—were seen screaming at customers, stealing server tips, and, basically, doing everything restaurant owners shouldn’t be doing.
To top it off, the owners of the Arizona-based restaurant, made clear what they thought about their social media critics on Facebook.
“WE ARE NOT FREAKING OUT,” it was posted in the restaurant’s Facebook account. “WE DO NOT CARE ABOUT A ‘WITCH HUNT’ I AM NOT A WITCH. I AM GODS CHILD. PISS OFF ALL OF YOU. F**K REDDITS, F**K YELP AND F**K ALL OF YOU. BRING IT. WE WILL FIGHT BACK.”
Eventually, the duo said that the restaurant’s account was hacked and they did not upload such a message.
In any case, the post will be forever remembered as a classic social media meltdown.
Posted on May 16, 2013
Social media is no longer safe for brands and advertisers.
According to reports, operators are systematically stealing huge amounts of money from advertisers by receiving payments on clicks generated by infected PCs. Also, hacking hoaxes have plagued Twitter. Brands like Burger King and Jeep are the most recent victims.
And that’s not all. Codes can be uploaded to consumer web browsers to generate false traffic from their computers. This affects advertisers and brands which rely on accurate ad data for their business. According to an estimate from RadiumOne, there are over 1,000 distinct domains dedicated to this fraudulent practice which is referred to as “pixeljacking.”
These malpractices could lead to a world of trouble for online brands. Hackers can exaggerate ad display prices, causing losses for unsuspecting brands. Also, Twitter hacks can affect an established brand’s reputation or credibility.
The dilemma represents a huge problem for social media users (not just for brands, but for individuals as well).
“The use of social media as a platform to inflict damage and emphasis on the advertising industry as a target is unique,” writes Gurbaksh Chahal for USA Today. “We are living in a time where there are now dunes of important data that can easily be accessed and used against us if it falls into the wrong hands. The complexity, frequency and scope of hacking attacks have increased exponentially as both business and technology collide in the digital age.”
On a positive note, tech gurus are devising methods to prevent these security threats. According to reports, issuing human response tests—like Captcha—can go a long way in terms of providing online security.
NBA TV will be televising the second annual NBA Social Media Awards presented by SAP.
The event recognizes NBA players, teams, and fans for their engagement on social media throughout the 2012-2013 regular season. It will take place on Wednesday, June 12.
Former All-Star Chris Webber will host the show along with contributions and special appearances from other players and celebrities.
The NBA Social Media Awards presented by SAP will be divided into many categories, spanning Twitter, Facebook, Instagram, and other social media sites. New categories include #Trendsetter Award, The 140 Award, and the Social Rook of the Year Award.
Fans can vote for the winners until the end of the month at nba.com/sma.
The NBA has been a leader in integrating social media to its overall fan experience. It was the first professional league to surpass one-billion video views in its YouTube channel. And the league continues to break boundaries in the platform.
More than 33% of Thais use social media.
Based on a study from ZocialRank.com, more than one in every three Thais (aged 10-years-old and above) have social media accounts. In fact, Thailand accounts for around 18-million profiles on Facebook.
Moreover, the infographic said that 25 million Thais use the internet.
Experts attribute the spike in Thailand’s social media subscribers to the propagation of mobile phones with internet access. During the past year, membership for Instagram grew by more than 160-percent. In Thailand, the photo-sharing site’s membership count is at 600,000.
Overall, however, Facebook is still the most dominant social media site in Thailand.
During the study, ZocialRank.com gathered data from the most popular social media sites—including Facebook, Twitter, and Instagram.
For more information, visit the original article here.
How are you planning to greet your mother on Mother’s Day?
According to a survey from Skype, 13% of Facebook users plan to greet their mothers on the social network. Of this group, 17% are 18 to 24 years old. Still, statistics indicate that actual greetings are still the most popular ones. Among the 1,200 respondents, more than 60% said they are planning to visit their moms while 34% say they would call them.
Based on the figures, teenagers in the United States are the most likely to connect with their mothers on Facebook while people in their 20s are less likely to initiate the same connection.
Skype, the internet call platform, sees a surge in paid calls to landlines during Mother’s Day.
On the other side of things, parents often use social media to share how they feel about their children.
While social media may not be a conventional way to keep in touch with your parents, it’s much better than no connection at all.
For more, please visit USA Today
Social media provides a gateway of opportunities for marketers and brands that are willing to jump in.
St. Supéry Estate Vineyards & Winery is a good example of a brand that has leveraged social media to create a marketing edge. It was one of the first wineries to hire a social media director and it has worked to the company’s advantage.
“It [social media] encourages interaction between the winery and our community so we can share the latest news, upcoming events both at the winery and across the U.S., and also allows us to learn from our guests about what they enjoyed during their visit to the winery and what wines they’re drinking at home,” explained Emma Swain, CEO of St. Supéry Estate Vineyards & Winery.
The company created Cabernet Day (searched as “#Cabernet” on Twitter) three years ago. The event encouraged users of the micro-blogging site to enjoy a glass of Cabernet and share their thoughts.
This month, the winery will be hosting its fourth #SauvBlanc Day.
Most recently, Supéry Estate Vineyards & Winery introduced Interactive Wine Classics. It’s a kit that includes all the necessary materials to conduct a tasting inside your home with friends and family.
The company also hosts live Twitter sessions, where its resident connoisseurs answer questions about wine.
“We like to think of it as a way for our wine club members and customers across the country to bring the Napa Valley home and enjoy a virtual vacation,” concluded Swain.
According to reports, Facebook is on the brink of making another billion-dollar acquisition to boost its mobile efforts.
Sources say that the popular social media site has approached Waze, the social mapping and traffic application, and is currently in the finalization stages of a purchase that is valued at $800-million to $1-billion. Based on reports, the negotiations started six months ago.
Unofficial channels say that the deal is on the last steps of negotiation. Speculators say that the only issue left unresolved is whether to keep Waze in Israel or take it to the United States.
Regardless of the rumors, both companies have not confirmed anything about the prospective deal. In fact, representatives from both camps have refused to comment on the topic.
For the longest time, airline lounges were exclusive to the elite. However, it’ll soon open its audience to a new demographic: social media users!
American Airlines has recently launched a new promotion that grants access to its lounge, the Admiral’s Club. The promotion will give a free pass for people who are influential in social media sites, like Facebook and Twitter. The company is working with Klout, the social media influence measurer, to assess who qualifies for the promo.
Interested individuals need only log into the American Airlines site with Klout. The most influential browser will win an annual pass to the Admiral’s Club, which offers free wireless internet as well as complimentary drinks and snacks.
However, travelers with a Klout Score of 55 and above are automatically granted a one-day pass to the airlines’ luxurious lounges—which are located in nearly 40 airports.
American Airlines’ partnership with Klout is a logical one. Pleasing customers with strong social media influence would obviously be great for marketing. And American Airlines isn’t the first company to try this arrangement. Hotels and restaurants have already adapted similar policies and promos.
However, granting special treatment to people who have managed to amass huge Twitter and Facebook followers does raise some eye brows. After all, how would customers feel like if their worth is based on their internet popularity?
Still, Klout opens plenty of online marketing opportunities for brands and marketers.
This June, Wynton Marsalis will be performing at The Music Hall.
The world-renowned trumpeter is traveling across to United States for an anniversary tour. He will perform—alongside a jazz orchestra—in more than 28 cities, bringing their repertoire of Blue Note Records selections with them.
The band will also perform music of many popular artists, including John Coltrane, Duke Ellington, Gerry Mulligan, John Lewis, and many more.
Ticket prices start at $30 and can be purchased online, over the phone, or on the booth.
For more information, please visit The Music Hall.
Social media can be used by brands to build online communities and drive sales. They can also use the platform to target specific demographics, particularly key-industry influencers, whom they can share core values to. In fact, a recent study from LinkedIn says that social media can connect brands to affluent consumers.
LinkedIn’s study, titled Influencing the Mass Affluent, 90% of the United States’ affluent consumers can be found in social media. In the study, the “mass affluent” are consumers with investable assets between $100,000 and $1-million.
The report also mentioned that more and more consumers are engaging with financial institutions through social media platforms, including LinkedIn, Facebook, and Twitter. As earlier mentioned, 90% of affluent consumers are on social media. Of this percentage, 44% engage with financial brands online and 34% engage with these companies’ social media content.
Furthermore, LinkedIn’s study cites that affluent consumers engage in social media. They log-on to find like-minded peers and engage in branded content. Through online interactions, brands can create partnerships with big names in their respective industries.