Fortune 500 companies invest in social media

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Fortune 500According to a recent study, the world’s most successful companies are now investing in social media.

A report from the University of Massachusetts Dartmouth investigated how often companies in Fortune Magazine’s Fortune 500 list use social media sites, like Facebook, Twitter, Instagram, and Google+.

More than 70% of the Fortune 500 companies kept active accounts on Twitter, Facebook, and YouTube. And this marked percentage increases across the board compared to last year.

Still, there are some social media sites that are not being used by Fortune 500 companies. These sites include: Google+, Instagram, Foursquare, and Pinterest. Only a minority portion of the list created profiles in these sites.

“Due to the hugely influential role that these companies play in the business world, studying their adoption and use of social-media tools offers important insights into the future of commerce,” said in the report. “These corporations provide a look at emergent social-media trends among America’s most successful companies.”

Of course, social media usage by Fortune 500 companies was topped by Facebook—which is ranked 482 in the esteemed list of organizations.

Source: CNET

Social media helps address suicide problem among US military vets

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Social Media in US MilitaryOn a daily basis, 22 military vets commit suicide in the United States.

This has been a prevalent problem in the US military and it has been working hard to address it in the past six years.

Most recently, the US military teamed up with data specialists to address the problem. The latest solution is to monitor veterans for signs of despondency through social media. The program is called the Durkheim Project, which is named after Emile Durkheim.

The specialists claim that they can compile a list of keywords and phrases that serve as indicators of despondency. The list will be ran through an analytical system which screens online posts and alerts medical specialists, as well as family members, when a veteran’s comments are indicative of committing suicide.

Very few people admit to saying they’re suicidal. However, by monitoring posts of veterans who agree to participate in the system, experts can identify ones that are high-risk—providing ample time to perform interventions.

Chris Poulin, the director and principal investigator of the Durkheim Project, says that indicators can be found in a veteran’s words and behaviors. He says that these are reliable signals.

Source: The Boston Globe

Will your Facebook page affect your chances of getting into college?

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Young men and women holding mobile phonesDoes your social media profile affect your chances of getting into colleges?

According to a new study from Kaplan Test Prep, schools are “increasingly discovering information on Facebook and Google that negatively impact applicants’ acceptance chances.”

In a survey conducted last year, 27% of admissions officers say that they use Google to screen applicants while 26% check on Facebook. Google searches do not only reel in links to Facebook pages, they also provide links for other social media pages—including Twitter and Google Plus.

Based on figures, school recruiters refer to online media more than admissions counselors.

According to a study, a variety of social media posts can affect a student’s application—including pictures of alcohol, nudity, illegal drugs, and violence.

Others quickly pointed out that this can be a privacy issue. However, once information has been uploaded to the internet, it ceases to be called “private.” Still, privacy settings can be adjusted to limit the viewing of profiles to confirmed contacts.

Source: CBS New York

Social Media plays critical role in identifying source of foodbourne disease

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Social MediaSocial media played an integral role in indentifying the source of a foodborne strep throat infection among students who attended a high school banquet in Minnesota.

Of the 63 banquet attendants, 18 developed the infection. When a series of posts related to the condition appeared on the team’s Facebook page, a concerned parent contacted the state health department.

Health officials proceeded to investigating the case. They contacted about 100 people via telephone to inspect the incident.

Investigators also conducted DNA analysis of the people who developed the condition.

“We suspect cooked food was contaminated by respiratory droplets from a person who carried the strep bacteria in the throat when the food was cooling or reheating,” said Dr. Sarah Kemble, lead author of the study. “The food probably was not kept hot or cold enough to stop bacterial growth.”

The proliferation of information about social media played an integral role in identifying the source of the infection. Experts say that the incident can serve as an inspiration to create a more formal social media page to address disease and outbreak investigations.

Source: US News & World Report

Mother blogs about the dangers of social media

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Social Media MomA mother from Mebane, North Carolina has started a blog centering on her social media rules for her four sons. And the blog serves as a warning for other parents as well.

Last week, Kristen Thompson wrote a post titled “Wake Up and Smell the Sexting, Parents.” The post received more than 150,000 hits.

“If you post something that you’d be embarrassed for your Mom to see, don’t post it,” wrote Thompson. “That’s my rule.  Like or not, you break it, we’re going to rumble.”

Her children are allowed to create social media accounts, but they have to submit the password to their mother. Admittedly, Thompson says she’s an over protective parent.

“I can’t be on four phones and four iPods and iPads all the time, but every so often I’m going to check,” she explains.

Reports say that the children understand that their mother is looking out for their best interests.

In her blog, Thompson also identifies the risks for selected apps—including Snapchat and Vine.

“Look I’ve seen the things my kids have posted and make me go ‘Woah oh no he didn’t’ they’ve had posts removed, comments removed, pictures removed, account deactivated, iPods taken away and phone service disconnected and yes we went there,” explained Thompson.


Twinkie announces its much-awaited return via social media

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Twinkie Social MediaTwinkie, the popular American snack cake, has announced its comeback via social media!

Last year, the product’s parent company—Hostess Brands—fell into financial turmoil. The company was forced to shut down all operations and sell its assets. Early this year, however, Apollo Global Management and Metropoulos & Co. acquired the Twinkie brand. And the new owner proceeded to announce the tasty treat’s comeback on Facebook.

New management is using a multi-platform approach to engage with Twinkie fans. Low-cost marketing alternatives, like social media, are also being used to create buzz for the cake’s much-awaited return. The brand has established a strong presence in numerous social media sites, including Facebook, Twitter, Instagram, and Vine.

An estimated 50-million Twinkies are going to be released in stores across the United States in the first two weeks of their return.

Source: ZDNet

Social media celebrity endorsements present challenges in India

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Social Media IndiaIn India, celebrities and their endorsement agreements include social media platforms—including Facebook, Twitter and other sites.

The arrangement isn’t new to the country. Indian celebrities have been posting sponsored messages for the past few years. But, it begs the question: which celebrities are the most influential?

In the World Wide Web, thousands of followers and fans can be purchased for as low as $3. So, influence shouldn’t be simply based on the amount of followers and fans—but it obviously will be a factor in the long run.

Another issue is transparency. Typically, sponsored messages need to be tagged with appropriate disclosures. Since Twitter only allows 140 characters or less, it would be difficult to post a disclosure along with the endorsed message.

In the United States, the Federal Trade Commission requires celebrities and online marketers to disclose sponsored messages and endorsement posts.

Most recently, Twitter has partnered with Komli Media to offer promoted tweets in India. The partnership offers numerous advertising options.


Soccer is the social media sports king!

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FC Barcelona Social MediaWhich do you prefer: American football or soccer?

While majority of Americans may prefer football, in the world of social media soccer is king. Based on a recent study by Forbes, the NFL’s most valuable teams have 60-million fans and followers on Facebook and Twitter. On the other hand, Barcelona—a popular Spanish soccer team—has 61-million social media fans by itself.

For more information, please visit Forbes.

Not My Life to be screened at The Music Hall

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Not My LifeNot My Life, a film that documents the dehumanizing practices of human trafficking on a global scale, will be featured in The Music Hall’s Historic Theater later this month.

Presented by The NH Commission to Combat Human Trafficking, World Affairs Council of NH, and Freedom Café, the film was shot in five continents across a number of countries. It takes a closer look at what is considered as modern slavery.

Panelists in attendance include Erin Albright, Anti-Trafficking Coordinator at the International Institute of New England, and Sandra Matheson, the Director of the Attorney General’s State Office of Victim/Witness Assistance.

Sponsors of the event include: The Rosa Restaurant, 96.7 News Radio, Allergy Associates of New Hampshire, Calvert Investments, Rudi’s Portsmouth, People’s United Bank, and

Ticket can be purchased online or in the booth.

For more information, please visit The Music Hall.

Drake outpaces Kanye West and Jay-Z in the world of social media

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Drake in Social MediaIn the past year, Drake has outpaced Kanye West and Jay-Z in terms of generating social media buzz.

With Kanye West and Jay-Z releasing new albums, many said that the two would be the ones slugging it out for the throne of hip-hop and rap. However, the two are distant runner-ups to Drake in the world of social media.

Based on a study from Networked Insights, Drake scored more social conversations than Kanye West and Jay-Z across Twitter, Facebook, blogs, and forums.

According to ranking, the six rappers dominating social media are: Drake, Kanye West, Lil Wayne, Rick Ross, Jay-Z, and 2Chainz.

Networked Insights also analyzed more than 50-million social media conversations relating to Magna Carta and Yeezus. The former generated 5.7-million conversations leading up to its release, while the latter had 4.2-million.

For more information on the study, please visit USAToday.