A report from the University of Massachusetts Dartmouth investigated how often companies in Fortune Magazine’s Fortune 500 list use social media sites, like Facebook, Twitter, Instagram, and Google+.
More than 70% of the Fortune 500 companies kept active accounts on Twitter, Facebook, and YouTube. And this marked percentage increases across the board compared to last year.
Still, there are some social media sites that are not being used by Fortune 500 companies. These sites include: Google+, Instagram, Foursquare, and Pinterest. Only a minority portion of the list created profiles in these sites.
“Due to the hugely influential role that these companies play in the business world, studying their adoption and use of social-media tools offers important insights into the future of commerce,” said in the report. “These corporations provide a look at emergent social-media trends among America’s most successful companies.”
Of course, social media usage by Fortune 500 companies was topped by Facebook—which is ranked 482 in the esteemed list of organizations.