News

Jiro Dreams of Sushi opens tomorrow at the Music Hall

Posted on by David Castillo in News, Seacoast Events Leave a comment

Catch “Jiro Dreams of Sushi” at the Music Hall Loft tomorrow!

The film follows the life of Jiro Ono, who is considered by many as the greatest sushi chef in the world. The 85-year-old is the owner of Sukiyabashi Jiro, a small sushi restaurant in a Tokyo subway station. Jiro’s restaurant is the first of its kind to win the prestigious 3-star Michelin review. It’s a regular tourist attraction in city.

The story offers you an in-depth look at Jiro’s personal life, particularly his relationship with his eldest son, Yoshikazu—the heir to his legacy.

For show times, check out www.themusichall.org


Microsoft introduces new social network

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Microsoft is launching its own social network, So.cl

With Facebook continuing its dominance in the platform and Google+ making constant improvements, it would be difficult to understand why Microsoft would like to join this race.

According to a statement, the site is a social-search tool that can be used for sharing info and meeting people with similar interests. Reps from Microsoft were quick to point out that the site isn’t meant to compete with Facebook.

“So.cl is an experimental research project focused on the future of social experiences and learning, especially among younger people,” said a statement from the popular software company.

Actually, the tool was launched last year for selected colleges and universities. Last week, the company quietly made it public for a beta test.

The site has numerous features, including the “bookmarklet”—which is similar to Facebook’s “Like” button. It also has a Video Party feature that allows subscribers to incorporate chat and videos.


Chicago Cubs introduce Social Media Night

Posted on by David Castillo in News, Twitter Leave a comment

Recently, the Chicago Cubs hosted their first Social Media Night.

Fans who purchased tickets were invited to a pre-game social media panel at the Captain Morgan Club in Wrigley Field.

Interactions, which were hosted on Twitter, consisted of a panel, including: Robbie Gould, Carrie Muskat, and Kevin Saghy.

Participants were given a bag of freebies, which included a Cubs social media shirt, a copy of Line magazine, and a card set of the Cubs Social Media Series.

“We looked at a lot of other teams, what they do and how we could differentiate themselves,” said Saghy. “We wanted to do something really interactive, then do you a unique giveaway.”

Saghy said that the Cubs’ Social Media Night is used by the team to: (1) express the team’s core values (2) get to know key influencers (3) fan engagement (4) real-value experience for fans, and (5) financial benefits.


Is Facebook ready for Wall Street?

Posted on by David Castillo in Facebook, News Leave a comment

Facebook made its debut on Wall Street last Friday after a much-talked about initial public offering build-up. However, the lackluster trader response has raised questions about the social media’s profitability as an investment.

While Facebook recorded slight gains, other social media sites were dragged down. For instance, Zynga—the gaming site—saw its stock plummet by around 13 percent.

Experts say that traders were a bit surprised with the low-growth numbers that Facebook showed. However, Facebook reps say that the company is confident about the move and will continue to pursue growth on Wall Street.

Shortly after the market closed, the social media site made its first acquisition as a publicly traded company by purchasing Karma Science, a mobile gift-giving service.

Experts predict that the acquisition will be the first of many as Facebook tries to integrate more services to improve its user experience and raise its stock value.


GM drops Facebook ads

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General Motors, the automotive manufacturer, says that it will stop advertising on Facebook despite social networking sites going public.

According to reports, GM is dropping its ad efforts on Facebook because the company isn’t satisfied with its impact on consumers.

For most cases, Facebook provides the perfect marketing platform for companies. But GM’s experience proves that the social media marketing scene isn’t full proof. This means that ad campaigns in the medium need to be studied and carefully crafted to ensure success.

Facebook, which will soon be trading on NASDAQ, has raised its IPO price range—increasing its valuation at an incredible rate.

According to GM reps, the company will still maintain its Facebook pages—which cost nothing to maintain. However, paid ad arrangements with the social media site will have to wait.

The company also mentioned that it plans to continue posting content online to aggressively engage its potential customers.


Social media is the next big thing in marketing

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Social media is becoming a strong platform for marketing and public relations.

According to recent studies, the metrics of the platform are constantly becoming more useful. With new applications, marketers can easily analyze consumer demographics and online behavior. The availability of these tools has strengthened the impact of online marketing campaigns.

As a result, the social media scene has created thousands of new job opportunities. Companies are now hiring personnel to manage and create online social media campaigns.

Based on studies, social media accounts for around 7% of the marketing budgets of American companies. The significant increase in budget allotments represents new career options in the social marketing field. Individuals with education about computers and the internet are currently in high demand.

According to reports, social media campaigns are highly recommended for businesses, especially for companies in the tech sector. Experts predict that this will be sustained in the upcoming years, outlining a bright future for the platform.


The effects of social media on children and family life

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While social media sites continue to strengthen their stocks, experts are debating their effects on children and family life.

In a report from AFP, Jim Steyer—the founder of Common Sense Media—said that social media can have an “enormous impact” on youngsters, families, and schools.

“We need to have a big national, if not global conversation about the pros and cons of that,” suggested Steyer.

While Facebook, Twitter, and Google Plus offer good prospects for education, they can also affect a young person’s emotional and cogitative development.

Regardless of what parents may think, many children are spending more and more time on social media sites. Statistically, some kids in the United States spend as much as eight hours a day online.

Steyer identified some of the threats that children are exposed to online: addictions, relationships, and online pornography.

Experts strongly recommend that parents monitor their children’s use of the internet to avoid bad influences.

While parents face new responsibilities with the digital age, Steyer also mentioned that website creators have a responsibility to make sure their content is shown to the right people.


Facebook to add a pay-for-popularity feature

Posted on by David Castillo in Facebook, News Leave a comment

According to reports, Facebook is considering charging subscribers for highlighting their posts on the popular social media site.

Reports from New Zealand say that a user was offered the option to “Highlight” his status post for a $2-fee. When questioned about the issue, a representative from Facebook confirmed that that the site is running a trial of the paid version of highlighting.

Subscribers that were included in the trial were presented with Highlight posting options. They could choose to pay for the option through PayPal or credit card.

With over 800 million users, the proposed pay-for-popularity option can become a new and lucrative source of revenue for the site.


Bing integrates social to search

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Microsoft is reinventing its search function to include items from Facebook and other social media platforms.

The integration to Bing includes a new sidebar, which contains functions that allow users to connect with their friends and other contacts. The new service can be accessed at the right-hand side of the search engine results pages.

According to its makers, the new features are based on the fact that people often consult friends and experts before making decisions.

For each search query, Bing will suggest friends and contacts from various social media sites that might know about the topic. For Facebook, the recommended users will be based on what content they “Like.” There will also be recommendations from Google+, Twitter, and LinkedIn.

Microsoft says that the new Bing features will be rolling out in the coming days.


Kit Kat gives you a break from social media activities

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Kit Kat is famous for its slogan: “give me a break.” Now, the chocolate bar is taking its catchphrase to the social media platform.

According to Kit Kat’s site, a portion of the 19-to-26 year old demographic in China, Singapore, and the United States is having problems maintaining their social media profiles. Specifically, these browsers say that they feel pressured to maintain constant communication with their contacts through numerous social media platforms. Furthermore, they feel guilty when they fail to respond to direct messages from their friends.

To solve this problem, Kit Kat is introducing a new widget, Social Break. With the widget in place, users will have an easier time maintaining and updating their files on Facebook, Twitter, and LinkedIn. It performs different tasks for each social media site.

Experts anticipate the Kit Kat Social Break widget to be welcomed with open arms by their target demographics. If it succeeds, the chocolate bar brand intends to expand the widget’s functions and its market.