News

Why do we love Social Media?

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Researchers from Harvard have discovered why people become addicted to social media sites, including Twitter, Facebook, and Pinterest.

According to researchers, the act of sharing information about oneself is equivalent to the pleasure people get from eating food, receiving money, and having sex. The level of satisfaction varies from person to person, but it’s presence is indisputable.

Based on statistics, around 80% of all posts on social media sites contain announcements about personal experiences, reinforcing the researcher’s theories.

Diana Tamir, the lead researcher, and Jason P. Mitchell—a co-author—designed a series of experiments that measured the reward response that people get when they talk about themselves. Participants of the study were hooked to machines that monitored their brain activity throughout the experiment.

The findings indicated that people’s brains were strongly engaged when they were talking about themselves, and less engaged when topics turned to something or someone else.

“I think the study helps to explain why people utilize social media websites so often,” explained Tamir. “I think it helps explain why Twitter exists and why Facebook is so popular, because people enjoy sharing information about each other.”


Presidential candidates turn to Twitter

Posted on by David Castillo in News, Twitter Leave a comment

Social media will play a big part in the upcoming US Presidential Elections, and both candidates know this. @BarackObama and @MittRomney are on Twitter to compete for votes online!

Based on research, there are relatively few voters subscribed to Twitter. Still, there’s a portion of American voters that are subscribed to the mini-blogging site. Strategists and analysts believe that Twitter is now an essential part of political campaigns.

The advantage of Twitter is efficient communication. Most users rely on the social media site for news and other information relevant to their lives. This means that people are likely to read it from Twitter before they read or hear it from somewhere else, making it a powerful tool for marketers and even politicians.

While the social media site won’t be deciding elections anytime soon, it’ll surely be a part of political campaigns for today and the upcoming years. Using the 140-character space provided, politicians can influence media coverage, respond to accusations, and reinforce talking points.

In the past, radio, television, and the internet revolutionized the American political campaign. And social media is just the latest addition to this continuing evolution.


What happens to your Facebook page when you die?

Posted on by David Castillo in Facebook, News Leave a comment

Inheritance and Facebook are two words that are rarely mentioned in one sentence. But now, users can consider what happens to their Facebook profile upon their demise. Subscribers can now officially pass inheritance of their social media site to an online executor, who will be tasked to act in their behalf.

Interested subscribers can take their cue from the US government, which is recommending the creation of a social media will for all Facebook users for estate planning.

“If you have social media profiles set up online, you should create a statement of how you would like your online identity to be handled,” advised the US government blog. “Just like a traditional will helps your survivors handle your physical belongings, a social media will spells out how you want your online identity to be handled.”

Similar to traditional wills, a person will have to assign an executor, who’ll have access to all the necessary accounts to access your Facebook page.

While the arrangement is legal, its execution can be difficult, according to some lawyers. First, the discretion of your private information can easily be mishandled in this format. Rather than arranging it with contracts, some legal advisers recommend that the user do so through informal arrangements to protect privacy.

Updating the account is an issue, as well. On average, most people barely have enough time to update their social media accounts on a daily basis. Handling another account will definitely fall down in their priority list.

All these issues aside, the integration of Facebook to such an intimate part of life represents how far social media has evolved. It’s only fitting: first, it became a part of our life, and—now—it’ll be part of our death.


Tweeting – A Necessary Component of Business Today

Posted on by Luke Boston in News, SEO, Twitter Leave a comment

According to the Harvard Business Review, Twitter users pay attention to Tweets that promote products and services. Tweets are great way to promote content and news, because users trust the source and the platform.

However, there’s more to Tweeting than promotion. A Tweet needs to be written in such a way that it arouses curiosity and warrants a clickthrough. Overly personal messages tend to scare away potential customers, claims some experts. According to the report, browsers found only 24% of conversational Tweets worth reading, while more than 30% said it wasn’t worth their time.

Good content—like well written news and product reviews, on the other hand, build good branding.

On top of drawing new customers, good Tweets also drive its own marketing system. When a customer likes a Tweet, he can repost it and share it with his friends, opening a whole new window of opportunities.

The findings of the Harvard Business Review reaffirm the news content trend. More and more customers are placing high value on news content. It is becoming a popular way to connect with online customers.


Facebook – Necessary for Internet Marketing

Posted on by Luke Boston in Facebook, News, SEO Leave a comment

Why is it important for a brand to have a Facebook page? Simple, the social media site has millions of subscribers. That’s customer exposure you can’t get anywhere else online.

The social media giant recently announced that it surpassed the 900-million subscriber mark. According to the company, it marks a 33 percent increase compared to its subscribers during March last year.

In the United States, more than 120 million people open the site daily, making the platform a ripe place to integrate brand advertisements.

On top of that, Facebook announced that a large portion of its revenue is generated by user content, which is good news for brands who want to build consumer interaction through the social media site.


Other options for SEO — social media and press releases

Posted on by Luke Boston in News, SEO Leave a comment

A search engine optimization campaign is vital to the success of an online business. However, not all companies are trained for SEO and some can’t even afford to outsource the entire service. A good option for these start-up companies is to focus on SEO for press release distribution and social media.

Press release distributors offer you unprecedented exposure, guaranteeing that your content will be read and circulated around the web. Social media, on the other hand, requires very little capital, but its returns can be very lucrative. Investing in profiles for Facebook and Twitter can go a long way for consumer conversion and SEO.

Another great thing about press release distributors is that they can index your site to Google News. Since news content is a rising trend in cyberspace, making it a relevant place to invest marketing efforts.

Online companies can also invest in other content hubs, like YouTube and Vimeo.


Facebook integrates trending news section

Posted on by Luke Boston in Facebook, News Leave a comment

Facebook has integrated a trending news feature in its user feeds. The new feature will give internet marketers the chance to expose their content to a wider range of Facebook users.

The feature is based on user activity. Facebook will insert frequently used content items depending on trends and user preferences. To increase interest, each user can view which of his/her Facebook friends viewed the content item.

Brands using search engine optimization campaigns can take advantage of this as it can drive traffic to their content, raising their rankings on the search engine results pages.

As Facebook continues to integrate new features, it will become a stronger social media marketing tool—making it even more attractive to online businesses.


Google wants SEO to prioritize user experience

Posted on by Luke Boston in Google, News, SEO Leave a comment

With the integration of a new search algorithm, Google continues to hammer one message to search engine optimization campaigns: focus on high-quality content!

The biggest search engine in the world has installed a new algorithm that targets webspam. According to Google reps, it will prevent sites from “gaming” their search engine. Instead, sites need to focus on improving user experience to gain ground in search engine results pages.

Matt Cutts, one of the leading developers in Google, specifically said that the new algorithm will target keyword stuffing and link farming. These sneaky SEO tactics will now be met with appropriate penalties in their rankings.

Cutts also mentioned that relevance will play a central role in Google’s search functions. The company wants user-conducted searches to result in relevant topics. This will hurt SEO campaigns that have tried to manipulate the system in their favor.

Keywords have always been essential parts of content marketing campaigns, and it still is. However, Google has placed safeguards to make sure that the system isn’t open to abuse.

In the past, overly optimized sites dominated the rankings. But with the help of the new algorithm, user experience-focused sites will get a boost in the rankings.

The new algorithm will definitely have a positive effect for users and browsers. However, it may get mixed reviews from SEO campaigners.


Facebook Social Marketing Do’s and Dont’s

Posted on by Luke Boston in Facebook, News Leave a comment

There’s no denying that Social Media Marketing (SMM) is an effective marketing strategy for many successful brands. Nowadays, businesses are in at least one social network where they can put their online marketing plans to action. Facebook is one of the most widely used social networking sites for marketing and as such, there are things to remember when using it for SMM.

Do Be Present. Update your brand’s Facebook page regularly. Don’t be absent for too long or else your clients will eventually lose interest in your brand.

Do Provide Valuable Content. Don’t fill your page with information that can be found in ordinary catalogs. Keep your posts varied and valuable. Provide information exclusive to your brand other than advertisements because your facebook page is a big ad in itself.

Don’t Spam People. While facebook provides a way for you to advertise and market your brand, you shouldn’t say the same things over and over again. You might also get banned from doing so.

Don’t be shy but don’t be tacky either. Facebook allows you to create a fan page so take the opportunity to tell your clients to like your page. But do this properly or else you’ll look tacky and unprofessional.


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