In the drug-plagued regions of Mexico, citizens often tweet about gunfights and murders—keeping people informed about gangland crimes.
In these same areas, traditional media is intimidated by drug cartels. As a consequence, citizens of these areas are relying on their contacts on social media to keep them posted on local dangers.
“They are killing like crazy! There’s a shootout in the Lazaro Cardenas neighborhood. Steer clear of that area,” read one of the many warning tweets from Mexico’s northern city of Monterrey.
Monterrey is currently in the crossfire of a vicious gang war between the Zetas and the Gulf cartel. It is just one of many cities in Mexico where news reports have shifted from television to social media.
According to a study from Microsoft.com, prevailing words from these tweets include “bomb blasts,” “gunshots,” and “gunmen.” While about only 33% of Mexican have access to the internet, news tweets from the country get twice as many retweets as ones from the United States.
The same study has identified half a dozen Mexican Twitter accounts that are considered must-follow sources for news and updates on the drug war.
The Miami Heat, the 2013 NBA Champions, went on a wild celebration following an epic seven-game series against the San Antonio Spurs.
Danny Green, Spurs’ shooting-guard, was spotted by reporters in the same nightclub as the champs. Sources saw Green embracing LeBron James—his former teammate in Cleveland. Upon learning this, fans criticized the 6-foot-6 swingman for celebrating with his team’s rivals.
Green responded on social media, saying “Got give credit to Miami…but don’t think for one sec I was out celebrating with them…jus happened to be at the same place, wrong time”
Reigning MVP LeBron James also Tweeted in Green’s behalf: “Danny Green did not party with us on Thursday night. He came to say congrats and I told him how proud of him I was for taking advantage…..”
James followed with another Tweet: “full advantage of the opportunity he was giving and keep going. We dapped up, showed love and he left. #StopBelievingAllYouHear”
The incident shows us the how social media has opened communications lines between athletes and fans. It creates a direct line to famous individuals, which can be a double-edged sword.
On Sunday, Rusty—a red panda—went missing from the Smithsonian’s National Zoo in Washington. When all searches failed, zookeepers turned to Twitter to find the small mammal.
On Monday, a resident spotted Rusty and posted a photo of the red panda on Twitter—prompting zookeepers to claim him.
“Red panda in our neighborhood! 20th NW and Biltmore. Please come save him! @nationalzoo1,” captioned @AshleyFoughty on the photo.
After picking up Rusty, the National Zoo reassured its followers on the micro-blogging site that he was safe.
Experts say that the National Zoo did the right thing when it used social media to find Rusty. Twitter has become one of the freshest sources of information, and posts generally receive a lot of interest.
And the statistics indicate that Rusty generated plenty of interest. In fact, the National Zoo’s tweet about Rusty was retweeted 3,339 times on Monday.
It was a great example of an online rescue!
Source: COMPUTER WORLD
A new site has been created to help individuals leave messages on their social media profiles after death.
For a small price, socialfarewell.com will take care of your last social media testament in the event that you become deceased.
“It’s [social media] the way that we relate to people, the way that we learn about what they’re doing in their lives,” explained Dave Stewart from socialfarewell.com. “Who knows how long this digital legacy you’ll leave behind will be out there?”
“We’re allowing people to have that comfort of, ‘I know what my last post is going to be. It’s there for my family. They’re going to be able to grieve for me after I have passed,’” says Lynsey Aul, one of Stewart’s business partners.
Currently, the service costs $4.95. It covers posts on behalf of the deceased client on Facebook and Twitter—which are among the most popular social media sites today.
According to reports, the company will use death indexes to determine whether a client is legitimately deceased or not.
Also, socialfarewell.com can find e-mail addresses for friends and family who aren’t on social media.
Facebook has unveiled a new product, an update that will allow video-sharing on Instagram.
Instagram, the popular photo-sharing site, will be rivaling Twitter’s Vine. The site now allows users to post short videos—which they can also cut and edit using new features.
Meanwhile, Vine posted in its blog that it will soon introduce new features.
Facebook acquired Instagram for $1-billion last year. The photo-sharing site currently has more than 100-million active users.
Source: The Guardian
In the past months, there have been increasing incidents of social media disasters for brands and marketers. Whether it’s a hacked Twitter account or an incriminating photo posted on a Facebook Wall, it’s never good for a brand to be tainted on social media.
Recently, a video surfaced on YouTube featuring Dunkin’ Donuts.
A woman walked into the popular donut chain and began citing complaints about its service. One of her complaints was that she didn’t get a receipt from her transaction with Dunkin’ Donuts in the day prior.
Most critics say that the customer was simply trying to elicit a negative reaction on film from the counter worker with the hope of using the footage for personal interests.
However, the counter worker performed extremely well under pressure. He did his best to try to diffuse the situation. He offered the complainant free food and entertained her as best he could.
“In the end, the video is a triumph for Dunkin’ Donuts and makes the woman who filmed it look like the villain,” writes Dave Johnson of CBSNews.
Brands and companies can take a page from Dunkin’ Donuts on how to handle irate customers. You can never undervalue comprehensive employee training. It builds a brand’s reputation both on and offline.
The Financial Industry Regulatory Authority Inc. will be performing social-media compliance spot checks on some of its member companies.
In a recent announcement, FINRA said that it would be requiring broker-dealers to identify sites used by its member firms. The regulator will also be tracking all the individuals responsible for updating their respective companies’ social media profiles.
And that’s not all. FINRA will also ask each of its member firms to submit a list of their top registered agents who use social media to interact with investors. Furthermore, each company is being asked how they monitor compliance with regard to the regulator’s social media rules and regulations.
The notice was sent to selected member companies earlier this month. FINRA has not named any of the firms that received it.
The San Francisco Giants have unveiled a social media café in their ballpark.
The Major League Baseball team is one of the most active sports franchises in social media. In fact, the Giants lead the league in followers in Instagram.
The @Cafe—which will be a great place for fans who like Twitter, Facebook, and Instagram—is located behind the centerfield bleachers at AT&T Park. It is the first social media headquarters to be based in a ballpark.
Team president and CEO Larry Baer says that social media played an integral role in the team’s World Series run last year.
“It’s very much a part of our lives,” said Baer. “You can’t do business as an organization without a presence on social media.”
The @Cafe will also be hosting special social media events, including Twitter chats with roster players.
Ever heard of a street sign that’s connected to social media? Well, you’re about to.
Breakfast, a Brooklyn-based interactive agency, has unveiled Points—a new high-tech sign board. Apart from being able to point you in the right direction, the sign can also tell you who’s winning the US Open or where is the nearest coffee shop in the vicinity. The aluminum-based street sign can also revolve 360 degrees around its pole.
Users have a menu of different content selections, allowing them to choose which items the sign displays. The board covers a lot of topics, including dining, sports, and other news. It bases its data from APIs, RSS Feeds, as well as Foursquare and Twitter.
The device was created by Breakfast with the aim of providing users with a massive amount of information that people can interact with in real-time.
For more on this, please visit Wired.
Dwight Yoakam will be performing at The Music Hall’s The Historic Theater on July 7, 2013.
The American singer-songwriter is influenced by Elvis, Merle, and Buck. He has taken a little part of all these artists and fused them with his own blend of country and rock.
Since the start of his career in the 1980s, the 56-year-old has recorded more than 20 albums and nine of them went platinum.
Ticket prices start at $68.
Participating sponsors in the event include Jumpin’ Jay’s Fish Café, Raka, Blue Water Mortgage, and Clear Eye Photo.
For more information, please visit The Music Hall.