More and more brands are beginning to invest in social media marketing.
However, brands still do not know which sites to focus on. Should they build their campaigns from Facebook, Twitter, or Pinterest? Identifying which sites to focus on can make a big difference in terms of the amount of conversion rates.
Brands can take a lesson from companies, like Jaguar and BMW.
BMW built its campaign from Facebook. Its page has more than 13-million fans and receives an average of 50,000 Likes per post. The auto maker has also started building social media campaigns in Twitter and Pinterest.
Likewise, Jaguar has started to boost its social media marketing efforts.
According to reports, Jaguar North America is planning to leverage social media marketing to get more conversions.
Based on a report from Ecommerce Quarterly, Facebook has the best conversion rate of any social network. It’s closely followed by Pinterest and Twitter.
Justin Bieber, One Direction, and Selena Gomez were among the winners of the first ever Social Star Awards.
Bieber was named the Most Popular Music Solo Artist, One Direction was recognized as the Most Popular Music Group, and Selena Gomez was recognized as the Most Popular Actor.
The show recognized achievements in the social media platform. The winners were determined by Starcount from 11 popular social media networks.
Other winners included Ellen DeGeneres, Cristiano Ronaldo, and “Twilight: Breaking Dawn.”
“We wanna say a massive thank you for the ‘Best Social Star Group’ of the year award,” reacted One Direction after winning the award. “Thank you for our Starcount award, and we will see you soon!”
Protesters plotting in London should know better than to reveal their plans on social media.
According to reports, the London Metropolitan Police Service is dedicating efforts to monitor protest movements in social media sites like Facebook. In fact, the local authorities have a staff dedicated to monitoring social media tensions.
The unit monitored social media during the 2012 London Olympics. During this time, it monitored around 32-million social media articles as well as thousands of other posts.
In addition to monitoring posts, the police also trace and identify influencers. These are individuals that instigate protest movements in the platform.
The Music Hall will be showing an HD broadcast of The Audience, which stars Academy-Award winning actress Helen Mirren.
Mirren reprises her Oscar-Award winning role as Queen Elizabeth II in this highly anticipated production. She will be working alongside writer Peter Morgan. The Audience will be directed by Stephen Daldry, who’s most known for directing movies like Billy Elliot and The Hours.
Ticket prices start at $24.50. The show will take place at The Music Hall’s Historic Theater on June 23, 2013. For more information, please visit The Music Hall.
Joseph Ellis, the Pulitzer Prize winning author, will be visiting The Music Hall on June 25, 2013.
Ellis will be presenting his new book, Revolutionary Summer. It’s set in the summer of 1776, a significant time in American history. The thirteen colonies aligned to break off from the British Empire, which—during the same time—dispatched the largest armada to ever cross the Atlantic.
As described by The Music Hall, “In a brilliant and seamless narrative, Ellis weaves the political and military experiences as two sides of a single story, and shows how events on one front influenced outcomes on the other.”
It continued: “Revolutionary Summer enlivens these familiar historical events with a compelling freshness.”
Ticket prices start at $11 and can be purchased online, over the phone, or at the booth.
For more information, please visit The Music Hall.
Earlier in the month, Business Insider began searching for the most creative people in social media marketing. The company has since then extended its deadline to May 24, 2013.
The call seeks to identify the most creative people on Facebook, Twitter, Instagram, Vine, Pinterest, and other social media sites.
Social media campaigns have a wide range of possible themes. Some draw their strength from cultural movements, while others are backed by a well-built marketing campaign.
For more information, please visit Business Insider.
How are kids using social media? It’s something parents should be concerned about.
Most recently, the Pew Research Center conducted an online survey to find out exactly what kids, aged 12-17 years old, do on social media. Here are some of its key findings:
• 91% have posted a photo of themselves
• 92% post their real name
• 71% post their school’s name
• 71% share the town in which they live
These simple findings can pose serious safety and security threats, especially for younger children. Parents need to be aware of what their children are posting online.
In addition to that, the survey also found that 20% of children share their phone numbers on social media sites. More than 50% also share their e-mail address.
Some social media sites, including Facebook, have parental controls for accounts of minors.
Source: Pew Research Center
Posted on May 20, 2013
Sprint Nextel Corporation, the telecommunications company, has acquired Handmark Inc.—a Kansas City-based social media company. Reports say that the motivation behind the acquisition is increasing ad revenues.
“This is a proof point that you can build a successful tech company in Kansas City,” commented Augie Grasis, founder of Handmark.
Since its creation 13 years ago, Handmark has collaborated with multiple companies. It currently has 40 employees in Kansas City and 10 in Dallas.
The tech company was born in an era when pocket technology relied on personal data assistants, like Palm Pilots. Handmark introduced popular games, like Tetris, to this platform.
As the platform evolved, Handmark continued to innovate. In 2011, the company began creating apps for social media.
As of press time, the financial terms of the deal were undisclosed.
Source: The Kansas City Star
Brands and companies that are interested in social media marketing need only look at international brands to learn how to leverage the platform. While smaller companies may not be able to match the budgets of big ones, they can still emulate the social media efforts of international brands.
Case and point: BMW. The popular auto manufacturer has built a strong foundation of followers on Facebook, Twitter, and Pinterest. According to a recent study, BMW’s Facebook account generates a staggering 50,000 Likes per post.
BMW’s Facebook page is focused on visuals. It provides stunning pictures of its vehicle line. But the brand also provides avenues of engagement through Facebook apps. Its plug-ins let fans and followers view the numerous features of different BMW cars. They can also customize the vehicles by changing colors as well as other elements.
While creating an app may not be an option for smaller brands, they can still invest in campaigns that promote engagement.
Emma Watson says that today’s teenagers are losing their “naivety” at such a young age due to social media sites, like Facebook and Instagram.
Speaking to reporters at the premiere of The Bling Ring—her latest film, Watson that the impact of social media to today’s youth is a “shame.” She says that kids skip out a “blissful” stage, where they don’t care about appearances. With the advent of social media, youth place a premium on notoriety.
Social media, and its impact, is one of the primary themes of The Bling Ring. “The whole story seemed to say so much about our time and growing up with Facebook and Twitter,” commented Sofia Coppola, the film’s maker.
She continued: “I was thinking about how these kids (in the film) must be affected by all of that, and how reality TV seems so normal now to all of them having grown up with it. The idea of no privacy has become the norm.”
The Bling Ring follows the story of a group of wealth teenagers who break into homes of stars they admire to steal their clothes and jewelry.
Source: The New Zealand Herald