Importance of Social Media Buttons

Posted on by Alan Palasco in SEO, Twitter Leave a comment

SMMHaving a website and going social go hand in hand for a successful online marketing campaign. The truth is a lot of traffic can be generated from social networks. This is why installing social media buttons is a must for any brand.

Giving the audience the opportunity to share a brand’s content is useful for attracting inbound traffic. Here’s the thing: when a visitor hits a share button, the URL to the post gets displayed on their newsfeed and the people in their network can share, like, or comment on it as well as follow the click through link.

In addition, this option is also free so there is no reason not to include social media buttons on a website.

According to Lee Jackson, it is important to display social feeds (Twitter, blog RSS, Facebook Like Box etc.), a link to the blog and RSS feed, links to each social profile, and share buttons to a brand’s website.

He also added that “‘Pin it’ Pinterest buttons, and also features like the Twitter ‘Tweet this page’ and ‘Follow us” can also be added.

The bottom line is to determine your social goals, and then design the pages as to not look cluttered,” Jackson explained.

Importance of Volume in SMM

Posted on by Alan Palasco in SEO Leave a comment

SMMIt is undeniable that publishing relevant content on social media attracts a brand’s target audience. However, the underlying question is “What makes them stay?” The answer is frequency or the number of posts a brand published.

Some marketers have argued that capping the amount of content to be pushed on social platforms like Facebook and Twitter is necessary to achieve the highest engagement rate for each post. According to research, 1 to 4 posts on Facebook per day is enough and more than 20 tweets per day are too many.

The numbers above are based on the premise of scarcity as the prime value—which bears a striking resemblance to the concept applied to traditional advertising. The truth is, no one can predict how an audience will react to a post and to increase the probability of engagement per post, the way to go is to publish more.

Providing valuable content will always be on the plate but some people forget about the importance of volume (and possibly timing).

The key to engaging with customers is being there when they log-in in as much as the posts will appear at the top of their newsfeeds.

Publishing up to 8 and even 10 posts per day on Facebook is okay and will even lead to better and more engagement given that the posts are relevant. Posting up to 22 tweets is helpful to stay visible against all the noise on Twitter.

At the end of the day, it is not just relevance that will make a social marketing strategy successful. It must be paired with volume as well to ensure that maximum engagement is achieved.

Best Content Curation Tools

Posted on by Alan Palasco in SEO Leave a comment

SMMMore brand owners are realizing the value provided by great content to their social media marketing strategies. Buzz-worthy content fosters conversations and engagement within a brand-dedicated community which aids in a company’s presences on social networks. In addition, it also helps in getting and retaining the attention of customers.

Before any company can share quality content to its audience, it must first find, group, and organize relevant information through curation. Here are some of the best content curation tools that will help any business:

  • . This tool allows users to curate media revolving around a specific topic and then share it to their blog or social networks.
  • This tools is reminiscent of a scrapbook and unlike most curation tools that rely heavily on automation, users have to copy and paste elements of the discovery engine to create their story.
  • This is a discovery engine that allows users to type in keywords and the site searches for authority articles from around the web. Click on “Share” and a shortened URL will be provided which can be scheduled through Buffer of Hootsuite to share on social networks.
  • Pinterest. This online pin board allows users to acquire content about several topics from various sources around the web. Users can create a board with a specific theme.

Social Media Content Strategy Tips

Posted on by Alan Palasco in SEO Leave a comment

SMMA structured system is important when it comes to dealing with content strategies for social media. It allows brand owners to push content that is not only informative but is also entertaining and useful. Here are four tips for creating content strategies:

  • Get to know the audience. Demographics such as age, gender, location, as well as general interests let brand owners figure out what kind of content will be valuable to its target customers. A simple thing to remember is that brands need to give what their customers need and want in order to keep their attention.
  • Discover what makes the audience respond or take action. By providing content that the audience cares about, customers are more likely to stick around and stay loyal to a brand.
  • Establish a content calendar. This allows brands to find out when and how often they should post. Don’t be contented with posting once a day; studies have shown that the more frequently a brand posts content on social media, the higher the rate of engagement is.
  • Utilize all of the brand’s assets. Cat memes and similar things are not necessarily the only things that can catch the audience’s attention. Sometimes, great ideas for content come from within a brand.

Things Brands Often Forget in SMM

Posted on by Alan Palasco in SEO Leave a comment

SMMSocial media marketing requires a structured strategy to ensure its effectiveness. However, there are things that often get overlooked. Here are some of the most commonly forgotten aspects in SMM:

  1. Putting Links to the Brand’s Website. Social media is a great platform to market a brand’s products and services; however, forgetting to provide a link to a company’s website may affect lead generation.
  2. Focusing on Platforms that Work Best for a Brand. With dozens of conduits to choose from including Facebook, Twitter, Instagram, Tumblr, and Pinterest, some brands think that juggling everything will be the most beneficial tactic to go with. However, this only results in spreading themselves too thin. At best, use up to two platforms that work best for the brand.
  3. Email Marketing. Email is still an important element for online marketing. According to recent studies, customers are willing to share email content on social media networks.
  4. Youtube. Content strategy is important in SMM and video is a platform that can easily deliver messages, show off a brand’s personality, and boost search engine rankings.
  5. Putting Up Fresh Content. These days, content is considered the king of online marketing. However, some brands tend to forget to post updates regularly because of the myriad of things to focus on. However, not publishing fresh content affects the way a brand is built as well as a company’s SEO strategy.

Complimentary Social Media and Digital Marketing Webinars Available for All New Jersey Small Businesses

Posted on by David Castillo in Facebook, Google, News, SEO, Twitter Leave a comment

Social MediaThe Women’s Center for Entrepreneurship Corporation (WCEC), continues its “We’re Storming Back” Hurricane Sandy Disaster Relief Program with a social media and digital webinar series throughout the month of August.

[PRWeb press release] — The Women’s Center for Entrepreneurship Corporation (WCEC), continues its “We’re Storming Back” Hurricane Sandy Disaster Relief Program with a social media and digital webinar series throughout the month of August. The free webinars are available for all New Jersey business owners and will provide them with the resources and tools to engage customers online and increase awareness of their businesses among a larger target audience. Business owners can register online at

Funded by a grant from the U.S. Small Business Administration, the WCEC’s We’re Storming Back program is offering three online courses to help New Jersey businesses enhance their online presence and attract new and existing customers. The course topics are:

August 20, 2013 1 PM – 2:30 PM

o    Social Media BS: Business Strategies That Work- Discover the secret to make your business a social media superstar and actually generate leads for your business. Social media has effectively changed the landscape of how owners market their business. Gone are the days when businesses could rely on just having a website. Companies everyday are finding themselves lost when it comes to having a competent strategy to build their brand, market, create sales opportunities to build their business online. Access information will be sent to registrants prior to the class date.

August 21. 2013 1 PM – 2:30 PM

o    Panda and Penguin Panic: The New Rules of Google and Search Engine Optimization- Still one of the best ways to grow a business is to show up in the right place at the right time with the right message. Search engines give business owners that opportunity, yet thousands of them struggle with getting it right. Participants will learn the ins and outs of search engine optimization without the technical jargon. The instructor lays out a plan for business owners to get to the top the right way so Google’s next update doesn’t crush their business. Access information will be sent to registrants prior to the class date.

August 27, 2013 1PM – 2:30 PM

o    The Money is in the List: Email Marketing Tips and Tricks- Email is NOT Dead! While most of the attention is on Social Media and Search Engine Updates, business owners are neglecting one of the most valuable resources they have, their email list! Participants will learn to start and grow an effective email list, create relevant emails to connect with their audience, succeed in acquiring new customers and so much more. Access information will be sent to registrants prior to the class date.

“Local businesses are still recovering from Hurricane Sandy, after tearing our state apart more than nine months ago,” said Penni Nafus, Executive Director of the WCEC. “Social media platforms are cost-effective tools that can efficiently change the landscape of how owners market their business. This complimentary webinar series conveniently allows business owners to tune in and learn how to successfully use social media and digital marketing tools for long-term business success beyond the summer season.”

The WCEC’s “We’re Storming Back” Hurricane Sandy Disaster Relief Program provides complimentary workshops, training, and resources to New Jersey businesses affected by Hurricane Sandy to help them to recover and thrive in this all-important summer season. The WCEC is helping small businesses storm back from Sandy through webinars and three key training programs: Customer Service Training, Planning for Future Storms, and One-on-One Business Consultations. For more information, please visit or contact Penni Nafus at (973) 507-9700 or at pnafus(at)wcecnj(dot)org.

About The WCEC

The WCEC, a 501 (c) 3 nonprofit corporation, is a U. S. Small Business Administration’s Women’s Business Center. The WCEC provides the tools for individuals to successfully own, operate and grow their small businesses, thereby investing financially, intellectually and emotionally in their communities. The WCEC provides more than 150 classes, seminars and individual consulting sessions each year for more than 5,000 participants. For more information please visit

Why Use LinkedIn Premium

Posted on by Alan Palasco in SEO Leave a comment

LinkedInCountless people are already on LinkedIn because it allows users to expand their reach throughout their industry better than ever before. While some are content with the features of their free accounts, there are other users that have been benefiting from the network’s paid service. Here are reasons why switching to LinkedIn Premium can be advantageous for brand owners:

  • It has a Profile Organizer which is useful for prospecting. Users can create folders and add profiles to them. They can also make notes and add contact details about each profile.
  • It allows users to get insight into how people are finding their profile via Profile Stats. This means that users can easily tweak some things on their profile to be able to be found more easily.
  • Premium account users are able to send InMails every month. These are emails sent to other LinkedIn users, whether they are in a brand owner’s network or not. Connecting with other users and expanding one’s network is easier and brings back much favorable responses than regular emails since people know that a brand owner is part of the LinkedIn community.
  • Paid accounts also have access to premium search filters which make finding prospects much simpler and much quicker.
  • Finally, LinkedIn Premium users are given up to 1000 search results as opposed to the 200 limit for the free version.

Instagram’s Cinema Feature

Posted on by Alan Palasco in SEO Leave a comment

InstagramInstagram has recently announced its Cinema Feature—their take on the video functionality which allows users to record and post 15-second videos. The social network stated in their blog:

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

Some of the features of this functionality include:

  • Thirteen filters that are specifically generated for video
  • Clip editing where users can delete unwanted frames
  • Access to front camera of a device
  • Image stabilization (which is not seen on its competition, Vine)
  • Saving to camera roll
  • Choosing a custom cover frame
  • Autoplay
  • Automatic sound
  • Sharing on various platforms including Facebook, Twitter, Tumblr, Flickr, Email, and Foursquare
  • Geotagging
  • Photo map

Instagram’s cinema feature is expected to slow down Vine’s growth to a certain degree.

For content marketers, this means they will have a new platform to explore for their marketing strategies.

SM Campaigns that Work

Posted on by Alan Palasco in Facebook, Google, SEO, Twitter Leave a comment

SMMThe success of a social media campaign is best gauged through its ability to persuade people to positively respond to its call-to-action. There is no magic formula for this to happen but there are certain elements that make this form of marketing effort effective.

Ideally, business owners begin with designing a campaign outline, sorting out staffing and roles, tactics and tools, and the modes of implementation. Executing marketing efforts online need the following elements: a compelling and convincing call to action, carrying the campaign outside of social media, and getting the target audience to engage and to create a buzz about the campaign.

In addition, brand owners also need to keep in mind the following:

  • Check out competitor campaigns not necessarily to copy their tactics but to get an idea on what works and what doesn’t.
  • Make sure to consider time, budget, and resource constraint relevant to the brand.
  • Avoid getting overwhelmed with social media. Make sure to establish a strong presence on a few networks rather than a dismal one across numerous sites.
  • Establishing a strategy has saved many business owners from headaches along the way. It is useful to develop a campaign that is specifically designed for social media and not simply adapted from standard marketing methods.

LinkedIn Visual Profile

Posted on by Alan Palasco in News, SEO Leave a comment

LinkedInLinkedIn has established itself as an indispensable tool especially for professionals who wish to build their professional network online.

Recently, the largest online network for business owners has rolled out the LinkedIn Visual Profile. This feature allows users to share relevant information about their company through visual content. Users will also be able to display their professional experience using LinkedIn’s services.

According to a blog post from LinkedIn:

This is equally important in the professional context, as no two professionals are alike. For the first time, you will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more. From the analyst who makes annual predictions on tech trends to the 3D animator who is looking to fund a new short film, the opportunities are limitless for how professionals can now use the LinkedIn profile to help showcase these unique stories in a visual way.

To begin with this service, users simply need to edit their profile and follow the prompts in your “Summary,” “Experience” and “Education” sections.

To get started please visit

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