The SMM Workflow

Posted on by Alan Palasco in SEO Leave a comment


Social media is a crucial element for marketing businesses online and as such, establishing a well-defined strategy is important to be able to effectively and efficiently establish social presence, build brand awareness, and to sell more products and/or services to a company’s customers.

While nothing is set on stone when it comes to social media workflow, it is still useful to have a guideline concerning how much time brand owners must allocate for specific aspects of the SMM process. According to Mark Smicklas, Digital Strategist from Intersection Consulting, the typical 40-hour work week can be segmented according o the following:

Updating social networks (posting text, photos, videos, and comments)—4 hours

Planning, writing, and publishing blog posts – 7.5 hours

Research and planning (sourcing internal and external content, and managing the editorial calendar) – 4 hours

Curate and share content (read RSS feeds, filter, disseminate) – 2.5 hours

Engagement (responding to follows, mentions, dialogue, questions, and comments) – 4 hours

Listening (monitoring brand mentions and keyword searches online) – 2.5 hours

Developing campaigns, such as promotions and contests – 2.5 hours

Community growth (audience outreach and acquisition) – 2.5 hours

Strategy management and adjustments – 2.5 hours

Analytics Reporting – 2.5 hours

Contingency (problem solving, unscheduled posts, social research, damage control) – 4 hours

Sprout Social for Business

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Sprout SocialSprout Social is a social media management tool that allows users to effectively and efficiently grow their social presence across various platforms. It also helps businesses turn their Twitter and Facebook followers into loyal customers.

It boasts of the following features that are available on all of its service packages:

  • Engagement tools to help brands answer every single question from their customers via a single stream inbox.
  • Publishing tools that allow users to seamlessly post and schedule messages to Twitter, Facebook, and even LinkedIn.
  • Unlimited reporting and exporting across all of a brand’s accounts via its analytics tool. It also allows users to profile, group, and roll-up reports for high or low-level performance data.
  • Keyword monitoring which allows brands to find out what people in social media is saying about them.
  • Customer relationship management tools that strengthens the connection between a brand and its followers.
  • Collaboration tools that allows brand owners to distribute tasks to their team effectively and efficiently.
  • HelpDesk integration that facilitates better customer service.
  • Mobile integration which allows businesses to maintain their social presence no matter what device they are using.


To get started on Sprout Social or to find out about their package prices, please visit their website at

Social media marketing set to grow

Posted on by David Castillo in Facebook, News, SEO, Twitter Leave a comment

Social MediaSocial media sites, like Facebook and Twitter, are beginning to monetize their services to marketers that can use them.

In the past years, social media sites have made an effort to introduce new features for marketers. And, based on recent studies, social media marketing will continue to grow. According to the BIA/Kelsey forecasting, social advertising revenues in the United States is set to grow in the next four years.

The report also indicated that social media sites will also be enhancing their audience targeting technology.  In addition to that, BIA/Kelsey also mentioned that Facebook and Twitter will be driving mobile ad revenues.

Source: Brafton

LinkedIn’s New Search Tool

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LinkedInIn keeping up with the times, LinkedIn has recently rolled out its revamped search tool that provides results of people, companies, jobs, groups, and other filters in a single personalized result. This allows users to increase their relevance on search queries through appearing in various filters. Before this update, LinkedIn users had to do separate searches for each filter.

Aside from this improvement, LinkedIn has also added new features to make search smarter. This includes:

Auto-complete— Users will be prompted with options for what one may be looking for as they are typing. This improved algorithm allows LinkedIn to predict search queries more efficiently.

Suggested searches— Users can now see example search queries for people or jobs related to any item as well as a preview of top results to help them find what they are looking for in one click.

Smarter query intent algorithm— The more a user searches for content on LinkedIn, the more it learns and understands his intent over time to provide the most relevant results.

Enhanced advanced search— Not only has advanced search gotten a new look, it’s also easier to deepen search with filters like location, company, school, and more.

Automated alerts— Searches can now be saved and users will be alerted when the results change.

Maximizing YouTube’s New Layout

Posted on by Alan Palasco in SEO Leave a comment

YouTube has recently released its new channel layout that allows brands to create a more aesthetically pleasing page that echoes the look and feel of Google+. According to the YouTube Creator’s blog:

“The main focus of this update is to make your new channel look great on browsers across all screens and devices. It will also help you convert more visitors into subscribers with a slot for a channel trailer, and you can customize how you organize your videos and playlists so it fits your programming strategy.”

Brands can maximize this new layout to promote better business opportunities especially in the social marketing plane. Below are three useful things to remember to be able to optimize the new options available for users:

Create a Trailer/Welcome Video – This is intended for people who are not yet subscribed to a brand’s channel. Its purpose is to convert these visitors into new fans so bear in mind that it has to be short, engaging, and compelling. Don’t forget to include a call-to-action at the end of the video.

Personalize a Brand’s Page through Channel Art– Channel Art is a large header image that allows business owners to personalize their page without distracting users from the videos. Aside from branding purposes, it can also be used as a background for a company’s social media buttons.

Organize a Channel’s Videos and Playlists—This allows users to find a set of videos with the same theme via playlists. With this feature, business owners are in control of what subscribers see on a channel. Moreover, this can be used to highlight old videos to keep a page looking fresh and updated.

Low Cost Online Marketing

Posted on by Alan Palasco in SEO Leave a comment

Online MarketingBusiness owners know that establishing brand recall and increasing ROI requires great investment however, small businesses do not necessarily have a well-funded marketing department like big shot companies. The good news is there are inexpensive ways to promote a brand’s products and services that it will stand out from the crowd.

Utilize LinkedIn— LinkedIn groups are very useful for networking with other professionals in a brand’s niche. It allows small businesses to acquire and even provide useful information via the discussions available on the site. Moreover, this can also be used to drive traffic to a business’ website and increase sales.

Post Videos on YouTube— YouTube is the largest video sharing site today and with 800 Million unique visitors each month, it has the potential to generate and capture leads and convert them into actual sales. Just remember to use a clear message on your videos, use a keyword optimized title, and include a call to action.

Write Guest Posts for Niche Blogs— Popular niche blogs are useful platforms to promote a brand. Business owners simply need to contact three to five blogs that are relevant to their target market and pitch ideas that will add value to their readers. Brands can also offer their products or services for free that they can give away to their audience. Moreover, brand owners can also interview and highlight these bloggers on their site.

Social Marketing Strategies

Posted on by Alan Palasco in Facebook, Google, SEO, Twitter Leave a comment

Social Media MarketingSocial Marketing, when executed properly, can allow small businesses to reap bountiful rewards. It can be an indispensible marketing tool for many brands especially because of the sheer number of people who have access to social networking sites nowadays. Below are some tips to improve a company’s chances of effectively marketing on social media platforms:

Determine a brand’s target audience. This depends on the company’s brands and services and the benefits that it gives to its users. It is especially helpful in figuring out how to interact with fans of the products/services.

Figure out which social media channels will be best for the business. There are hundreds of channels that small businesses can utilize to benefit their products and services depending on their needs. The most commonly used websites are LinkedIn, Facebook, and Twitter. At the end of the day, choosing channels to execute a company’s marketing campaigns depends on their needs, the format of the company, their products, and services, and their target market.

Create valuable and relevant content. Social marketing can also be considered as an extension of a company’s services. It adds value to what they can give to their target audience. Always remember that content is king when it comes to social marketing.

Finally, expand one’s audience share. Marketing, ideally, is a way to extend a brand’s reach. When using social media, this can be done through interacting with fans or followers. Doing so will increase the chances for lead generation and increased conversion rates.

Pinterest Analytics

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PinterestPinterest has recently rolled out their native web analytics that allows site owners to see what users are pinning from their website. Through this new service, online marketers are able to see how many people are pinning content from a company or brand’s website as well as how many is seeing a brand’s pins on Pinterest. Moreover, it allows users to pick a timeframe to see what the trend of their numbers is.

The service also lets brands have insight in which of their pins get the most repins, who pins them, and what these people are pinning alongside a company’s content. This makes it easier for marketers to find out what are the most relevant pieces of content can be emphasized on their website and also allows users to adjust their Pinterest boards accordingly.

To get started with the Pinterest web analytics, users should first switch to its new look and then verify their website. This can be done through going to the profile page and clicking on the pencil icon at the bottom-right corner of the name box.

Product Manager Cat Lee expressed to Reuters that “The goal is really to help websites understand what content is resonating with people on Pinterest.” The website’s current design, together with the launching of the new web analytics, will help businesses to improve their sales action-ability which pushes end users to purchase more.

SMM Blogging

Posted on by Alan Palasco in Facebook, Google, SEO, Twitter Leave a comment

SMM BloggingBlogging is one of the most important aspects of social media marketing in that it allows small businesses to provide high quality content to their target market which adds value to their services. Whether a business owner decides to do this personally or to outsource this function to professionals, there are a few key points to remember. This includes the following:

Write for the people who will read the blog. This function should be treated as an extension of a company’s services to its target audience. It should be useful and relevant in that the content solves people’s problems or answers their questions.

Focus on legacy content. While it may be useful to post time-sensitive content like news and updates about the industry and other related information to a brand, long term validity still trumps news.  Doing so allows content to have value for the audience and can also be shared via social media without worrying about its timeliness.

Get to the point with the content of blog posts. People who spend time on the internet typically have short attention spans. This means that brands should always focus on generating clear, concise, and straight-forward articles.

Use a consistent voice for blog posts. This allows brands to get their message across to their target market more effectively.

Turn Social Media Followers into Brand Promoters

Posted on by Alan Palasco in Facebook, Google, SEO, Twitter Leave a comment

Social MediaUsing social media for business is not just about establishing online presence, raising brand awareness, and amassing followers. After building the brand’s fan base, it is important to take the next step and turn them into advocates and promoters that bring tangible results in the form of increased traffic, conversion, and ROI.

The most important thing to remember in order to cajole followers into becoming advocates of a brand is to listen to what they are saying on social networks and then engage with them and draw attention to their passion. Make a blog post about these people, tweet about them, or feature them on a brand’s status updates; anything that will make them feel appreciated. This will make customers feel important and it is also an effective way to fish out a brand’s biggest advocates.

Also, concentrating on a brand’s more proactive fans is also a great way to turn them into promoters. This is especially true for businesses that have amassed a number of followers.

Sifting through thousands of people to find a brand’s best ambassadors can be done through creating campaigns that will put the spotlight on the most passionate fans. This is an effective way of finding out who among a brand’s fans care the most about it.