Improving Brand Image on Social Media

Posted on by Alan Palasco in Facebook, Google, SEO, Twitter Leave a comment

Social Media

Social media nowadays is a very powerful tool which not only allows brands to reach out to their target market but also to build their image as a reputable company. Social networks like Facebook, Twitter, Google+ and the like help humanize a brand making it easier for its customers to keep patronizing its products and services. Below are three tips to help improve a brand’s image on social media:

1. Use a consistent voice that reflects your brand and everything it stands for when posting content. Phrase content in such a way that the brand’s target market can easily relate to it. This allows for increased engagement between a company and its followers.

2. Strive to build a community that centers around the brand. Big companies are known for creating names for their followers and this is one useful strategy that small businesses can emulate. Doing so allows a brand’s client base to feel involved which opens up the gates for interaction.

3. Share what goes on behind the scenes within the brand. Through the use of blogs or simple tweets or even just status updates, a company transforms from a faceless moneymaking entity into something that people can relate to which makes them more confident to spread the word about it.

Marketing Through Foursquare

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foursquareFoursquare is a location-based social network that helps its users to share information about the places they visit. With over 3 billion daily check-ins, small businesses can tap these user-generated recommendations about establishments in order to expand their customer base.

It can be used to send updates to users’ feeds regarding specials, coupons, deals, announcements, and other relevant information with the addition of text and photos. These can also be sent to a specific location only, paving the way for hyperlocal and better-targeted promotions.

Small businesses can also tie in Foursquare specials with their updates allowing customers to avail of unique deals when they check in for the first time, with friends, or with a certain number of people which can be useful for attracting new customers. It can also be used to reward returning customers in order to make way for repeat transactions.

Business owners can also leave tips about their location or about their company. This adds more value to users’ experience in a specific location.

Finally, Foursquare can be used to promote events relevant to a business like grand openings or anniversaries. This allows companies to reach a bigger audience to whom they can promote their services.

Boosting Online Presence through Reddit

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Reddit for Social Media MarketingReddit is a useful platform for social media marketing (SMM). It allows people with similar interests to curate, discuss, and vote on user-submitted content. The communities created by users according o their interests (dubbed as sub-Reddits) allow small businesses to utilize this website in various ways. Below are some of the ways in which businesses can use this platform in favor of their brand:

Interaction with Fans of the Brand - This platform can be used for engaging with a company’s customer base through encouraging user content submissions. This gives followers a voice in the brand while creating brand advocates for the company.

Customer Service - Reddit can be an avenue for discussing a brand’s products among its users. Users can ask questions about a brand-dedicated sub-Reddit and these queries can be resolved by the right people which pave the way for better customer service from the brand.

Build a Community Dedicated to a Brand or Its Products and Services - Since articles on Reddit are grouped according to people’s interests, it can be simple to build a loyal following for a brand and its products and services. Brands can generate a name for its followers (they can even let their customers create this name) and also provide useful and relevant links about a brand’s products.

Reddit can Also be Used as a News Portal and a Calendar for a Brand - Companies and its followers can post relevant events that followers of the brand will find useful.

Sales Pages for Small Businesses

Posted on by Alan Palasco in Google, SEO Leave a comment

JoomlaSmall businesses with a brand-dedicated website are most likely to have a sales page. As the name implies, it is a webpage where a company’s product or service is sold. It contains all the information that a customer needs in order to make a purchase. More often than not, it also has links that redirect to a sales cart or to a page that describes payment methods. Also, this can be made using different CMS or content management system platforms such as WordPress and Joomla.

Below are some tips for creating a useful sales page:

  1. Create a headline that demands to be seen. It must capture the customer’s attention while making promises about the product which makes them stay on that page and read the succeeding lines.
  2. Create a persuasive and promising opening paragraph. Make sure that it leads customers in, establishes rapport, and expands on the promise made in the headline.
  3. Establish credibility to encourage customers to buy a product or patronize a service.
  4. Include testimonials that reduce anxiety. Using positive feedback from past customers can be useful in attracting a new customer into buying a company’s products. This also allows new clients to know that a product or service really works.
  5. Finally, include a call to action that will encourage customers to hit the “buy” button. Include the benefits of the product or service and explicitly ask them to make that purchase.

Using StumbleUpon for Social Media Marketing Strategies

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StumbleUpon for SMM

StumbleUpon is a social bookmarking website that lets users find web pages, videos, photos and more that are related to their interests. It allows users to find content that reflects what they want in one place based on the information that they have entered into the database upon signing up.

It can also be a useful tool for social media marketing especially driving traffic towards a business’ website leading to more conversions and profit. Through user “Likes”, certain pieces of content get pushed up and recommended on the StumbleUpon network allowing more people to see it. With over 30 million registered users on this site, utilizing it for the purpose of marketing can be rewarding for any business.

The key to using this service for businesses is through becoming an active member of the community. Doing so may lead to higher ratings from other users.

It also has a paid service program where users’ content is recommended most especially to new users. For every visitor who clicks on the website, the owner of the business has to pay StumbleUpon ten cents. This service can be further upgraded where content from a brand can reach more users regularly.

Joomla for Small Online Businesses

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JoomlaJoomla is a content management system (CMS) that can be helpful for small businesses with dedicated websites. As an online application, it can keep track of every piece of content that business owners plan to put in their website.

It is useful for many types of websites including Corporate Web sites or portals, Corporate intranets and extranets, Online magazines, newspapers, and publications, E-commerce and online reservations, Government applications, Small business Web sites, Non-profit and organizational Web sites, Community-based portals, School and church Web sites, and Personal or family homepages.

Some of its useful features include:

  • User Management

There are nine user groups with various types of permissions on what users are allowed to access, edit, publish and administrate.

  • Language Management

There is international support for many world languages and UTF-8 encoding. If you need your Web site in one language and the administrator panel in another, multiple languages are possible.

  • Banner Management

It’s easy to set up banners on your Web site using the Banner Manager, starting with creating a client profile. Once you add campaigns and as many banners as you need, you can set impression numbers, special URLs, and more.

  • Contact Management

The Contact Manager helps your users to find the right person and their contact information. It multiple contact forms going to specific individuals as well as groups.

For more information about this service, please visit

Photo Sharing Sites for Businesses

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Photo Sharing SitesWith online marketing being part of the mainstream nowadays, several means have surfaced including promoting on photo sharing sites. This allows businesses to maximize the use of images to send a message to their target market about their brand, their products and services, to increase traffic to the company’s main website, build relationships with customers, and improve search engine rankings. Below are some photo-sharing sites that are useful for small businesses:

Instagram— This app is great for promoting businesses online through photo contests, documenting a company’s projects, illustrating the benefits of one’s products, and improving customer service.

Flickr— This is one of the largest photo-sharing websites around. It can be used to share graphics and images related to a business and to join or even create groups that are significant to a brand and its products and services.

TwitPic— Just like Instagram, Twitpic can be used to share a brand’s promotional materials like posters as well as to document a business’ projects like events.

Pinterest— This site has taken businesses by storm over the past year. Small businesses can use it to post advertisements and other useful content in graphics form.

SmugMug— This site has a paid service that allows users to build their brand and to allow businesses to sell their products.

Gathering Leads Using LinkedIn

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LinkedInGetting connected is one of the essential aspects of engaging in online businesses, especially for professionals. LinkedIn is the World’s largest professional network. Thus, with proper utilization, it would be easy to get industry-specific leads using this site.

The following will help maximize the lead-generating ability of LinkedIn:

Be direct and specific. This is probably the most important to get as many leads as possible in LinkedIn. Avoid boring profiles to keep visitors from getting tired of reading it before even starting.

Customize website section. A personalized page lets others to get to know the owner better.

Use creativity. There is nothing wrong with using a little of that artistic side. It can be used to one’s advantage in attracting other users.

Invite people to connect. Patience is a virtue, but waiting for a long time when you can just tell anyone why it is good to link with you. A simple video that describes the advantages of being associated with the company works like magnet.

Add contact information. It will be useless if interested people will not have the means to communicate with the company.

Answer questions. Always acknowledge and address questions or queries from prospective clients, business partners, or professional network connections.

Ask for referrals. Knowing when and how to ask properly can definitely do the trick in helping expand one’s network.

Utilizing MySpace for SMM

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MySpaceSocial networking sites or SNN has proliferated in the past few years, thus the popularity of social media marketing. In this light, a lot of online companies are utilizing different social networking sites including Facebook, Twitter, GPlus, and YouTube to increase their sales and launch different products. Before Facebook gaining a lot of web traffic with its millions of users, MySpace has already been operating and connecting people from different parts of the world.

MySpace is a virtual venue where people and businesses can create their profile pages in order to meet new friends and customers for the latter. It has a lot of features that makes it really useful in increasing a company’s popularity and eventually sales.

“Possible sales” is directly proportional to the number of online viewers. The more people see the business, the greater sales potential it will make. And since MySpace has a big network, companies should make sure that everyone who visit their page will become interested and in turn invite others to check the business offerings as well.

It also allows uploading of pictures and videos. Visual representations are more effective than text most of the time. It is important for companies to show photos of their products. If videos are possible, it would be better because seeing something in motion is more convincing than static ones.

Moreover, MySpace is open to editing. And since it is essential to keep a business’ profile or page updated this is very much helpful as administrators can easily change its content.

Utilizing StumleUpon for SMM

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StumbleUpon for SMMAfter the traffic-generating birth of Facebook, a lot of other social networking sites or SNN seemed to be left behind. But the fact is, there are still other sites that have high potentials as social networking medium including StumbleUpon.

Though it may not appear as big as Twitter or Facebook, it also generates a lot of web traffic— even surpassing the latter almost two years ago. For online businesses, it means that this website can be utilized to gain potential customers when used strategically.

Below are some things one needs to know in terms of StumbleUpon, being a powerful tool for advertising:

1. It has been intentionally designed to route users to other websites instead of their own. This makes StumbleUpon unique compared to other websites who only want to keep viewers on their site.

2. StumbleUpon has been configured to be able to link and track to other networks or sites.

3. Pairing it with other social networks can increase the number of one’s followers. In this light, finding other appropriate SNN platforms to go with it will be highly beneficial.

To learn more about StumbleUpon and on how it can be of aid to online businesses, visit