Campaign Marketing and Viral Content

Posted on by Alan Palasco in Facebook, Google, SEO, Twitter Leave a comment

Viral ContentCreating viral content suitable for campaign marketing can be very tricky. Most viral content available in most social media platforms including Youtube, Facebook, and Twitter happened by only by chance because of the following reasons:

  • It is funny
  • It is incredible/unbelievable
  • It appeals to people’s emotions
  • It reflects people’s opinions on certain issues
  • It is though provoking
  • It isn’t covered by main stream media
  • It is embarrassing
  • It is risqué

Essentially, viral content can be characterized as share worthy and has been widely spread across people’s social networks. For this to be realized, content creators must come up with content that are not only informative and interesting but are also functional, structured well, and have integrity.

Content that has the potential to go viral in people’s social networks and to be effective social media marketing tools include the following:

  1. Articles and blog posts. Information presented in text form can still attract the attention of a brand’s target audience. Information must be accurately and interestingly presented.
  2. Lists of different topics. People like looking up lists related to their interests. This may be anything from 101 ways to setup a party or 3 ways to gain more Twitter followers.
  3. Infographics. These make information easier to digest since images are combined with text to get messages across the audience.
  4. Interactive content. This includes games, quizzes, and widgets that are meant to be shared.
  5. Video and/pr audio. This includes webcasts and podcasts that people may find funny, intriguing, thought provoking, etc.

Marketing a brand in 140 characters or less

Posted on by David Castillo in News, SEO, Twitter Leave a comment

How can you make an impression with 140 characters or less? That’s the essential challenge posed by Twitter to brands and marketers around the world.

Search engine optimization specialists tend to get carried away when creating a Twitter profile. Most retort to stuffing Tweets and content spaces with keywords. That’s not how to do it!

Because Tweets are short, they need to be clever and memorable. For this purpose, it would be good for companies to invest in a professional writer. Working with such a short content space can be daunting for individuals without actual writing experience.

A company’s Twitter profile should focus on a couple of things: what and why. What is your company and why is it on Twitter? It’s that simple.

You can opt to get extended Tweets (160 characters) to express more thoughts about the matter.

At the top of the page, you should place the company home page, as well as the industry that the company is involved in.

As for the act of Tweeting itself, we retort back to cleverness. Also, timing your Tweets can be detrimental to their overall impact. There are tools on the web, which can analyze your Tweets. They study follower behavior, Tweet impressions, and many more.

How to Make Your Tweets Stand Out

Posted on by Alan Palasco in SEO, Twitter Leave a comment

twitterUsing Twitter as a social media marketing tool has proven to be very effective for many businesses. With millions of users signing every day, this platform is great resource for generating leads and traffic. Twitter marketing however, can only be effective if a brand’s tweets are able to stand out from the others. Below are some things to remember:

  • Original tweets get noticed more. Avoid using article titles for tweets. As much as possible, use creative titles that give an idea on what the article is about.
  • Tweet shorter. Long tweets rarely get noticed so be sure to say what needs to be said in as much as few characters as possible. Don’t forget to be witty or funny as well.
  • Identify the time/s when that brand’s followers are online so that they will be able to see the tweets.
  • Use though provoking ideas to spark conversations. Respond to replies as quickly as possible to make users feel appreciated and to foster engagement.
  • Use links strategically. Create teaser content and then insert links that users can click on to get to the full-blown article.
  • Provide valuable information to followers. This may include relevant facts, news, or even statistics.

Growing Customer Base through Social Media

Posted on by Alan Palasco in SEO Leave a comment

social mediaSocial media has opened doors for business owners to reach customers that they wouldn’t normally be able to reach using only local advertising. When successfully done, social media marketing can help improve customer satisfaction and can foster sales growth. It all begins with growing a brand’s customer base through social media.

Listed below are some tips to expand one’s client base through social media.

  1. Get to know your customers. Find out how they use social media and identify how you can use this information to effectively reach them and center your social marketing efforts on this information.
  2. Advertise on social media. Promote your products and services and even offer special deals to your clients. Use marketing posters that they can share to their own social networks.
  3. Allow variety in your content when using different social media portals. Find out what sort of content is most suitable for one portal. Also, post other useful information like news and tips aside from your marketing content.
  4. Be active. Social media is only effective when used regularly so stay active and converse with your customers. You can start conversations, answer client queries, or anything that can remind your customers of your online presence.

Making the Most Out of LinkedIn

Posted on by Alan Palasco in SEO Leave a comment

LinkedIn logoLinkedIn is no longer just a virtual resume. With over 150 million users as of mid 2012, it has become a valuable place to connect and interact with various people across several industries as well as a hub for building business relationships.

There are a few things to remember to be able to make the most out of Linked.

First, is creating a strong profile. Be sure to provide the right information that will make you stand out among the pool of users. Use appropriate keywords and phrases in your heading and title to make your profile very searchable.

Second, establish your network. Building contacts with industry players on LinkedIn can be very useful for your business. Make sure however, that the connections you make are high quality and can open up opportunities for you. When searching for people to add to your network, it’s better to use the “people search” option instead of relying on the automated “add connections” button on the page. Also, opt to add personal notes in your requests.

Lastly, interact with the people in your network. Join groups or discussions related to your field and participate in conversations. You can ask questions from or provide answers to industry players who are on LinkedIn. Moreover, through engaging with your network, you are opening up a whole world of opportunities which can be very useful for your business.

How to Market on Pinterest

Posted on by Alan Palasco in SEO Leave a comment

PinterestPinterest is the new social marketing darling that has caught the attention of many business owners all over the world. Many brands swear by its effectiveness in generating more referral traffic than Twitter, in bringing on more leads than the combined numbers from Youtube, Google+, and LinkedIn, and in generating considerably higher conversion rates.

For effective online marketing using Pinterest, business owners need to keep the following in min

1. Use original content as much as possible. Use pictures from the brand’s main website and make sure that they are of high quality. Also include a watermark so that the brand’s contents could continue promoting it as more users repin them.

Infographics tend to do well in Pinterest. Business owners can also develop infographics about information related to their products and/or services.

2. Interact with followers. Comment, repin, and like their content to start conversations. Also, feature other pinners who are within the niche of the company.

3. Include calls-to-action in your pins to continue promoting products and services and to generate more leads and conversions.

4. Employ the SEO mindset. Use keywords in captions and descriptions as much as possible.

5. Add variety to your posts. Don’t just promote products—post news and tips to make your boards more interesting.

Examining HootSuite

Posted on by Alan Palasco in Facebook, Google, SEO Leave a comment

HootSuite LogoHootSuite is a social media management system that allows businesses or organizations to run multiple social media accounts using a simple dashboard interface. Using this system, clients can launch their marketing campaigns over various social networks effortlessly through social media integration.

Clients can create and publish their messages through HootSuite to social networks like Facebook, Twitter, LinkedIn, Google+, Foursquare, Mixi, MySpace,, and WordPress. Additional integrations are available via HootSuite’s App Directory which includes support for Tumblr, Trendspottr, Constant Contact, Digg, Flickr, Get Satisfaction, InboxQ, and YouTube.

This is useful for corporations since it allows for equal representation across different social media platforms. It also allows users to track different subjects relevant to the brand and to find out what people and saying about the brand. It also lets corporations provide feedback to their target market.

Several social networks have taken notice of HootSuite. Facebook named it its preferred developer, LinkedIn made it a certified developer program charter member, it is a development partner for Google+ Pages, and Twitter named it a promoted products partner.

It has won several awards over the years including Best Social Media Management Tool in the 2012 Mashable Awards, Best Application in the 2009 Short Awards, and was awarded Canada’s Top Digital Companies at the 2011 Digi Awards.

Significance of Facebook Marketing for SEO

Posted on by Alan Palasco in Facebook, Google, SEO Leave a comment

Facebook marketingMarketing products and services on social media like Facebook is useful not only in generating sales and improving brand awareness but also in search engine optimization (SEO) because it greatly impacts a business website’s page rank.

Google has announced recently that it is now using a portion of social search for its listings. SEO experts have found this to be true when they discovered that pages that rank well on sites like Facebook tend to rank well in search engines.

Through Facebook marketing, brand owners can have a clear understanding of what kind of content to use. Social media also allows them to find keywords that they can use in on-page optimization.

Additionally, Facebook allows companies to share content with a targeted audience that is most likely willing to share these to their friends. This can result to more inbound traffic since social media allows quality and relevant links to be directed to a brand’s main website.

More inbound links mean better chances of ranking well in search engines not to mention generating conversions through lead capture forms and autoresponders placed strategically on a website.

Facebook also works well in reputation management. Positive buzz created from people talking about a brand is easily picked up by Google. These good referrals affect page rank as much as social search does and is good for the brand’s website.

On Black Hat Twitter Marketing

Posted on by Alan Palasco in SEO, Twitter Leave a comment

black hat twitter marketingOne of the most powerful tools for social media marketing (SMM) is Twitter. The ways leading to great results, however, take a long time and most business owners require quick and significant results. In order to meet these demands, SMM experts use black hat techniques allowing brands to advertise and sell better.

Since twitter marketing relies heavily on followers, automating the search for relevant users is a popular black hat technique. Programs like TweetAdder allow SMM experts to reach a better targeted audience, who can potentially be customers.

SMM experts also create dummy accounts that can follow the brand’s profile which creates artificial social proof. With thousands of “users” following it, actual twitter users will conclude that the profile is indeed trustworthy. Real users will start following the brands profile which leads to potential conversion and sales.

The dummy accounts can also be used to re-tweet a brand’s content and even ask real users to do the same. This makes a company’s tweets viral and popular in the Twitterverse which leads to broader audience reach for the brand.

While some people view these methods as negative, it cannot be denied that they deliver great results for a short amount of time. At the end of the day, it will only be a question of whether these techniques will be used responsibly or not.

On Black Hat SMM

Posted on by Alan Palasco in SEO Leave a comment

Black hat techniques for web-based services are thriving these days. In fact, SEO and social media marketing are commonly tied with these techniques especially when brand owners demand great and immediate results. This goes especially true in t he brand awareness, conversion and sales aspect of SMM.

Black hat SMM generally involves deliberately defying the terms of service of a social network, using automated means to add fans to a brand’s account, and other methods to rig the system. Sometimes, however, it is difficult to discern whether a method can be considered as black hat or simply bad social media marketing.

While many social media purists criticize the use of such techniques, many SMM practitioners and even gurus ignore the unwritten rules of social media marketing. And this happens despite the running risks like being taken down from Google’s search index.

What makes it enticing for many brand owners is that it delivers huge results for a short amount of time. But there is no guarantee that getting as high as ten thousand followers will generate conversions that will benefit the company.  Moreover, there is also the possibility of a brand’s page being taken down from the social network.