Last May, Twitter has announced the limited availability of their Lead Generation Card— a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message. Three months following this, the micro-blogging site has announced on its blog that this toll will now be available for all advertisers including small and medium businesses who advertise on Twitter.
According to their blog post, the additional enhancements made to the Lead Generation Card include:
Simpler setup and lead collection. Basic setup now takes just minutes from start to finish, and you can download your leads straight from Twitter Ads into a CSV spreadsheet. Or, you can also arrange for incoming leads to be instantly updated in your CRM system.
Card analytics. You can now view important metrics to help you optimize your card designs, such as cost per lead by card. These metrics can also be accessed within the reports for each of your Promoted Tweet campaigns.
New layouts. We’re continuing to experiment with more card layouts to ensure that the Lead Generation Card is versatile for a variety of uses, from coupon offers to newsletter subscriptions to political campaigns sign-ups.
Available in all languages. We’ve made the Lead Generation Card available in all languages supported on Twitter Ads. No matter where your customers are, you can ensure they have a great experience with the Cards you Tweet. Please note, Twitter Ads for Small Business is currently available only to US-based advertisers Tweeting in English.
To get started on this new tool, visit www.twitter.com.