Complimentary Social Media and Digital Marketing Webinars Available for All New Jersey Small Businesses

Posted on by David Castillo in Facebook, Google, News, SEO, Twitter Leave a comment

Social MediaThe Women’s Center for Entrepreneurship Corporation (WCEC), continues its “We’re Storming Back” Hurricane Sandy Disaster Relief Program with a social media and digital webinar series throughout the month of August.

[PRWeb press release] — The Women’s Center for Entrepreneurship Corporation (WCEC), continues its “We’re Storming Back” Hurricane Sandy Disaster Relief Program with a social media and digital webinar series throughout the month of August. The free webinars are available for all New Jersey business owners and will provide them with the resources and tools to engage customers online and increase awareness of their businesses among a larger target audience. Business owners can register online at

Funded by a grant from the U.S. Small Business Administration, the WCEC’s We’re Storming Back program is offering three online courses to help New Jersey businesses enhance their online presence and attract new and existing customers. The course topics are:

August 20, 2013 1 PM – 2:30 PM

o    Social Media BS: Business Strategies That Work- Discover the secret to make your business a social media superstar and actually generate leads for your business. Social media has effectively changed the landscape of how owners market their business. Gone are the days when businesses could rely on just having a website. Companies everyday are finding themselves lost when it comes to having a competent strategy to build their brand, market, create sales opportunities to build their business online. Access information will be sent to registrants prior to the class date.

August 21. 2013 1 PM – 2:30 PM

o    Panda and Penguin Panic: The New Rules of Google and Search Engine Optimization- Still one of the best ways to grow a business is to show up in the right place at the right time with the right message. Search engines give business owners that opportunity, yet thousands of them struggle with getting it right. Participants will learn the ins and outs of search engine optimization without the technical jargon. The instructor lays out a plan for business owners to get to the top the right way so Google’s next update doesn’t crush their business. Access information will be sent to registrants prior to the class date.

August 27, 2013 1PM – 2:30 PM

o    The Money is in the List: Email Marketing Tips and Tricks- Email is NOT Dead! While most of the attention is on Social Media and Search Engine Updates, business owners are neglecting one of the most valuable resources they have, their email list! Participants will learn to start and grow an effective email list, create relevant emails to connect with their audience, succeed in acquiring new customers and so much more. Access information will be sent to registrants prior to the class date.

“Local businesses are still recovering from Hurricane Sandy, after tearing our state apart more than nine months ago,” said Penni Nafus, Executive Director of the WCEC. “Social media platforms are cost-effective tools that can efficiently change the landscape of how owners market their business. This complimentary webinar series conveniently allows business owners to tune in and learn how to successfully use social media and digital marketing tools for long-term business success beyond the summer season.”

The WCEC’s “We’re Storming Back” Hurricane Sandy Disaster Relief Program provides complimentary workshops, training, and resources to New Jersey businesses affected by Hurricane Sandy to help them to recover and thrive in this all-important summer season. The WCEC is helping small businesses storm back from Sandy through webinars and three key training programs: Customer Service Training, Planning for Future Storms, and One-on-One Business Consultations. For more information, please visit or contact Penni Nafus at (973) 507-9700 or at pnafus(at)wcecnj(dot)org.

About The WCEC

The WCEC, a 501 (c) 3 nonprofit corporation, is a U. S. Small Business Administration’s Women’s Business Center. The WCEC provides the tools for individuals to successfully own, operate and grow their small businesses, thereby investing financially, intellectually and emotionally in their communities. The WCEC provides more than 150 classes, seminars and individual consulting sessions each year for more than 5,000 participants. For more information please visit

Mobile Friendly SMM Strategies

Posted on by Alan Palasco in Facebook, Google, Twitter Leave a comment

mobile apps advertisingNowadays, brands need to establish social strategies that adapts to various platforms that their target audience use. With more people choosing to stay connected through their mobile devices like smartphones or tablets rather than desktop computers, it is imperative to come up with a social media marketing plan that is mobile friendly. This can be achieved through the following means:

  • Always keep in mind the constraints of mobile devices. Phones and tablets have much smaller screens than personal computers. This means images, text, and other content need to be displayed properly. Having users zoom in and out to view content takes away valuable time from getting a brand’s message across. Aside from accommodating the smaller size of screen, going short when it comes to text also caters to the short attention span of mobile users.

  • Consider paid mobile advertising options. Brand owners can leverage paid promotion tools from Facebook and Twitter like sponsored stories and promoted posts. This allows for content to be easily seen on people’s newsfeeds regardless of the device that they are using.

  • Always remember that quality is king. Shorter content for promoting brands on mobile platforms means optimizing the quality of the content. Messages need to offer value instead of being intrusive. This ensures that ads are welcomed by a brand’s target audience.

Fortune 500 companies invest in social media

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Fortune 500According to a recent study, the world’s most successful companies are now investing in social media.

A report from the University of Massachusetts Dartmouth investigated how often companies in Fortune Magazine’s Fortune 500 list use social media sites, like Facebook, Twitter, Instagram, and Google+.

More than 70% of the Fortune 500 companies kept active accounts on Twitter, Facebook, and YouTube. And this marked percentage increases across the board compared to last year.

Still, there are some social media sites that are not being used by Fortune 500 companies. These sites include: Google+, Instagram, Foursquare, and Pinterest. Only a minority portion of the list created profiles in these sites.

“Due to the hugely influential role that these companies play in the business world, studying their adoption and use of social-media tools offers important insights into the future of commerce,” said in the report. “These corporations provide a look at emergent social-media trends among America’s most successful companies.”

Of course, social media usage by Fortune 500 companies was topped by Facebook—which is ranked 482 in the esteemed list of organizations.

Source: CNET

Social media helps address suicide problem among US military vets

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Social Media in US MilitaryOn a daily basis, 22 military vets commit suicide in the United States.

This has been a prevalent problem in the US military and it has been working hard to address it in the past six years.

Most recently, the US military teamed up with data specialists to address the problem. The latest solution is to monitor veterans for signs of despondency through social media. The program is called the Durkheim Project, which is named after Emile Durkheim.

The specialists claim that they can compile a list of keywords and phrases that serve as indicators of despondency. The list will be ran through an analytical system which screens online posts and alerts medical specialists, as well as family members, when a veteran’s comments are indicative of committing suicide.

Very few people admit to saying they’re suicidal. However, by monitoring posts of veterans who agree to participate in the system, experts can identify ones that are high-risk—providing ample time to perform interventions.

Chris Poulin, the director and principal investigator of the Durkheim Project, says that indicators can be found in a veteran’s words and behaviors. He says that these are reliable signals.

Source: The Boston Globe

Will your Facebook page affect your chances of getting into college?

Posted on by David Castillo in Facebook, Google, News, Twitter Leave a comment

Young men and women holding mobile phonesDoes your social media profile affect your chances of getting into colleges?

According to a new study from Kaplan Test Prep, schools are “increasingly discovering information on Facebook and Google that negatively impact applicants’ acceptance chances.”

In a survey conducted last year, 27% of admissions officers say that they use Google to screen applicants while 26% check on Facebook. Google searches do not only reel in links to Facebook pages, they also provide links for other social media pages—including Twitter and Google Plus.

Based on figures, school recruiters refer to online media more than admissions counselors.

According to a study, a variety of social media posts can affect a student’s application—including pictures of alcohol, nudity, illegal drugs, and violence.

Others quickly pointed out that this can be a privacy issue. However, once information has been uploaded to the internet, it ceases to be called “private.” Still, privacy settings can be adjusted to limit the viewing of profiles to confirmed contacts.

Source: CBS New York

Mother blogs about the dangers of social media

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Social Media MomA mother from Mebane, North Carolina has started a blog centering on her social media rules for her four sons. And the blog serves as a warning for other parents as well.

Last week, Kristen Thompson wrote a post titled “Wake Up and Smell the Sexting, Parents.” The post received more than 150,000 hits.

“If you post something that you’d be embarrassed for your Mom to see, don’t post it,” wrote Thompson. “That’s my rule.  Like or not, you break it, we’re going to rumble.”

Her children are allowed to create social media accounts, but they have to submit the password to their mother. Admittedly, Thompson says she’s an over protective parent.

“I can’t be on four phones and four iPods and iPads all the time, but every so often I’m going to check,” she explains.

Reports say that the children understand that their mother is looking out for their best interests.

In her blog, Thompson also identifies the risks for selected apps—including Snapchat and Vine.

“Look I’ve seen the things my kids have posted and make me go ‘Woah oh no he didn’t’ they’ve had posts removed, comments removed, pictures removed, account deactivated, iPods taken away and phone service disconnected and yes we went there,” explained Thompson.


New Twitter Ads

Posted on by Alan Palasco in Twitter Leave a comment

Twitter logoTwitter Ads is an ideal way to grow a brand’s presence on the social network. This is done through targeting existing potential customers by location and interests as well as amplifying messages and promotions.

In early July, Twitter had announced that they will be experimenting with a way to make these ads more useful to users. Instead of showing more ads, people online will be seeing better ones than before.

According to Twitter’s blog:

“How does this work? Let’s say a local florist wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to flower enthusiasts who frequent their website or subscribe to their newsletter. To get the special offer to those people who are also on Twitter, the shop may share with us a scrambled, unreadable email address (a hash) or browser-related information (a browser cookie ID). We can then match that information to accounts in order to show them a Promoted Tweet with the Valentine’s Day deal. This is how most other companies handle this practice, and we don’t give advertisers any additional user information.”

This means that users will be seeing more relevant and welcome ads. For business owners who use Twitter for their social media marketing, this means that their promotional materials will be distributed to better potential customers which increases the chance of capturing leads and increasing ROI.

Twinkie announces its much-awaited return via social media

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Twinkie Social MediaTwinkie, the popular American snack cake, has announced its comeback via social media!

Last year, the product’s parent company—Hostess Brands—fell into financial turmoil. The company was forced to shut down all operations and sell its assets. Early this year, however, Apollo Global Management and Metropoulos & Co. acquired the Twinkie brand. And the new owner proceeded to announce the tasty treat’s comeback on Facebook.

New management is using a multi-platform approach to engage with Twinkie fans. Low-cost marketing alternatives, like social media, are also being used to create buzz for the cake’s much-awaited return. The brand has established a strong presence in numerous social media sites, including Facebook, Twitter, Instagram, and Vine.

An estimated 50-million Twinkies are going to be released in stores across the United States in the first two weeks of their return.

Source: ZDNet

Social media celebrity endorsements present challenges in India

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Social Media IndiaIn India, celebrities and their endorsement agreements include social media platforms—including Facebook, Twitter and other sites.

The arrangement isn’t new to the country. Indian celebrities have been posting sponsored messages for the past few years. But, it begs the question: which celebrities are the most influential?

In the World Wide Web, thousands of followers and fans can be purchased for as low as $3. So, influence shouldn’t be simply based on the amount of followers and fans—but it obviously will be a factor in the long run.

Another issue is transparency. Typically, sponsored messages need to be tagged with appropriate disclosures. Since Twitter only allows 140 characters or less, it would be difficult to post a disclosure along with the endorsed message.

In the United States, the Federal Trade Commission requires celebrities and online marketers to disclose sponsored messages and endorsement posts.

Most recently, Twitter has partnered with Komli Media to offer promoted tweets in India. The partnership offers numerous advertising options.


Soccer is the social media sports king!

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

FC Barcelona Social MediaWhich do you prefer: American football or soccer?

While majority of Americans may prefer football, in the world of social media soccer is king. Based on a recent study by Forbes, the NFL’s most valuable teams have 60-million fans and followers on Facebook and Twitter. On the other hand, Barcelona—a popular Spanish soccer team—has 61-million social media fans by itself.

For more information, please visit Forbes.