Lady Gaga launches her own social media site

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This summer, Lady Gaga will be launching her own social network: Little Monsters.

According to exclusive reports, the invite-only platform is similar to Pinterest. Users can scroll through a collage of tiles and pictures, compiled of their interests. Each of the items is a link to a Little Monster’s profile.

In place of “Likes” and interests, each profile contains a question-and-answer segment about the users. Questions range from “When you first heard the song ‘mother monster’?” or “How do you want to change the world?”

The site even features a chat room with a built-in language translator.

The site is the first product of Palo Alto, a startup company founded by Lady Gaga’s manager: Tony Carter. Majority of the staff are composed of ex-employees of Facebook and Google.

“The goal of Little Monsters and Backplane is to unite people around affinities, interests and movements,” explained a spokeswoman for Little Monsters.

With more than 50 million Facebook fans and around 25 million Twitter followers, Lady Gaga will definitely cause a stir in the World Wide Web with her new social media site.

Marketing company recommends non-invasive social media campaigns

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The Direct Marketing Association recommends mobile-targeted social media marketing campaigns to avoid anything that can be deemed invasive to users.

In a poll conducted by DMA, 60% of the respondents claimed that they regularly access social media apps through their mobile handsets while 35% said that they didn’t want to see any brand presence on these applications.

While many people access social media content on their smartphones, they generally don’t want brands to interrupt their experience when they’re on the go. Experts say that people get frustrated when they receive alerts on their mobile.

For brands, social media marketing on mobile means avoiding excessive posts, which could potentially lead to a reduction of followers and subscribers.

As more and more people access the internet through their smartphones, consumer behavior in the platform will continue to change. Advertising brands are likely to continue to change approaches for the next few years.

Microsoft introduces new social network

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Microsoft is launching its own social network,

With Facebook continuing its dominance in the platform and Google+ making constant improvements, it would be difficult to understand why Microsoft would like to join this race.

According to a statement, the site is a social-search tool that can be used for sharing info and meeting people with similar interests. Reps from Microsoft were quick to point out that the site isn’t meant to compete with Facebook.

“ is an experimental research project focused on the future of social experiences and learning, especially among younger people,” said a statement from the popular software company.

Actually, the tool was launched last year for selected colleges and universities. Last week, the company quietly made it public for a beta test.

The site has numerous features, including the “bookmarklet”—which is similar to Facebook’s “Like” button. It also has a Video Party feature that allows subscribers to incorporate chat and videos.

Chicago Cubs introduce Social Media Night

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Recently, the Chicago Cubs hosted their first Social Media Night.

Fans who purchased tickets were invited to a pre-game social media panel at the Captain Morgan Club in Wrigley Field.

Interactions, which were hosted on Twitter, consisted of a panel, including: Robbie Gould, Carrie Muskat, and Kevin Saghy.

Participants were given a bag of freebies, which included a Cubs social media shirt, a copy of Line magazine, and a card set of the Cubs Social Media Series.

“We looked at a lot of other teams, what they do and how we could differentiate themselves,” said Saghy. “We wanted to do something really interactive, then do you a unique giveaway.”

Saghy said that the Cubs’ Social Media Night is used by the team to: (1) express the team’s core values (2) get to know key influencers (3) fan engagement (4) real-value experience for fans, and (5) financial benefits.

Social media is the next big thing in marketing

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Social media is becoming a strong platform for marketing and public relations.

According to recent studies, the metrics of the platform are constantly becoming more useful. With new applications, marketers can easily analyze consumer demographics and online behavior. The availability of these tools has strengthened the impact of online marketing campaigns.

As a result, the social media scene has created thousands of new job opportunities. Companies are now hiring personnel to manage and create online social media campaigns.

Based on studies, social media accounts for around 7% of the marketing budgets of American companies. The significant increase in budget allotments represents new career options in the social marketing field. Individuals with education about computers and the internet are currently in high demand.

According to reports, social media campaigns are highly recommended for businesses, especially for companies in the tech sector. Experts predict that this will be sustained in the upcoming years, outlining a bright future for the platform.

The effects of social media on children and family life

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While social media sites continue to strengthen their stocks, experts are debating their effects on children and family life.

In a report from AFP, Jim Steyer—the founder of Common Sense Media—said that social media can have an “enormous impact” on youngsters, families, and schools.

“We need to have a big national, if not global conversation about the pros and cons of that,” suggested Steyer.

While Facebook, Twitter, and Google Plus offer good prospects for education, they can also affect a young person’s emotional and cogitative development.

Regardless of what parents may think, many children are spending more and more time on social media sites. Statistically, some kids in the United States spend as much as eight hours a day online.

Steyer identified some of the threats that children are exposed to online: addictions, relationships, and online pornography.

Experts strongly recommend that parents monitor their children’s use of the internet to avoid bad influences.

While parents face new responsibilities with the digital age, Steyer also mentioned that website creators have a responsibility to make sure their content is shown to the right people.

Twitter Marketing Tips

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Twitter can be a good platform for marketing a business online. When used properly, it can generate traffic towards business-dedicated websites and even pave the way for attracting profit to the company. Below are some tips for advertising on Twitter:

Build relationships with the brand’s target market.Twitter is an essential tool to connect with clients or customers. Bear in mind that people only buy from the people that they trust and they know. That being said, Twitter can help a business in building relationships with its market that is based on trust.

Keep in mind that spamming won’t aid in a business’ marketing efforts. Provide quality content through Twitter and avoid posting links alone. Keeping a brand’s Twitter account human allows its customers to feel comfortable with it.

Interacting with Twitter followers is vital in order to establish a relationship with them. Replying to queries and @mentions, commenting on interesting tweets and even retweeting content from followers helps too.

The most important thing about Twitter marketing is striking a balance between the brand and communicating with the target clientele through Twitter. Engaging with the consumers is just as important as getting the company’s advertisements to them. Building friendships and in turn trust will translate to more revenues for a brand that employs Twitter marketing in the long run.

Bing integrates social to search

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Microsoft is reinventing its search function to include items from Facebook and other social media platforms.

The integration to Bing includes a new sidebar, which contains functions that allow users to connect with their friends and other contacts. The new service can be accessed at the right-hand side of the search engine results pages.

According to its makers, the new features are based on the fact that people often consult friends and experts before making decisions.

For each search query, Bing will suggest friends and contacts from various social media sites that might know about the topic. For Facebook, the recommended users will be based on what content they “Like.” There will also be recommendations from Google+, Twitter, and LinkedIn.

Microsoft says that the new Bing features will be rolling out in the coming days.

Kit Kat gives you a break from social media activities

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Kit Kat is famous for its slogan: “give me a break.” Now, the chocolate bar is taking its catchphrase to the social media platform.

According to Kit Kat’s site, a portion of the 19-to-26 year old demographic in China, Singapore, and the United States is having problems maintaining their social media profiles. Specifically, these browsers say that they feel pressured to maintain constant communication with their contacts through numerous social media platforms. Furthermore, they feel guilty when they fail to respond to direct messages from their friends.

To solve this problem, Kit Kat is introducing a new widget, Social Break. With the widget in place, users will have an easier time maintaining and updating their files on Facebook, Twitter, and LinkedIn. It performs different tasks for each social media site.

Experts anticipate the Kit Kat Social Break widget to be welcomed with open arms by their target demographics. If it succeeds, the chocolate bar brand intends to expand the widget’s functions and its market.

Why do we love Social Media?

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Researchers from Harvard have discovered why people become addicted to social media sites, including Twitter, Facebook, and Pinterest.

According to researchers, the act of sharing information about oneself is equivalent to the pleasure people get from eating food, receiving money, and having sex. The level of satisfaction varies from person to person, but it’s presence is indisputable.

Based on statistics, around 80% of all posts on social media sites contain announcements about personal experiences, reinforcing the researcher’s theories.

Diana Tamir, the lead researcher, and Jason P. Mitchell—a co-author—designed a series of experiments that measured the reward response that people get when they talk about themselves. Participants of the study were hooked to machines that monitored their brain activity throughout the experiment.

The findings indicated that people’s brains were strongly engaged when they were talking about themselves, and less engaged when topics turned to something or someone else.

“I think the study helps to explain why people utilize social media websites so often,” explained Tamir. “I think it helps explain why Twitter exists and why Facebook is so popular, because people enjoy sharing information about each other.”