In the past year, Drake has outpaced Kanye West and Jay-Z in terms of generating social media buzz.
With Kanye West and Jay-Z releasing new albums, many said that the two would be the ones slugging it out for the throne of hip-hop and rap. However, the two are distant runner-ups to Drake in the world of social media.
Based on a study from Networked Insights, Drake scored more social conversations than Kanye West and Jay-Z across Twitter, Facebook, blogs, and forums.
According to ranking, the six rappers dominating social media are: Drake, Kanye West, Lil Wayne, Rick Ross, Jay-Z, and 2Chainz.
Networked Insights also analyzed more than 50-million social media conversations relating to Magna Carta and Yeezus. The former generated 5.7-million conversations leading up to its release, while the latter had 4.2-million.
For more information on the study, please visit USAToday.
Twitter’s List feature has already been around for a few years but there are some businesses that are still not sure about how it can be used for their marketing operations. Primarily, a “List” is a curated group of Twitter users who share the same interests. It allows users to easily see tweets from a group without having to scan through their news feed.
The types of lists that can be useful for brands include industry lists, new followers lists, favorite blogs lists, local media lists, and frequent communicators lists.
This feature can be used through the following ways:
- Segment people that a brand is following. This concept is similar to Google+’s Circles feature where users are grouped together into categories. Brand owners can create lists for prospects, clients, suppliers, and the like.
- Grouping people that a brand is not following. This is useful for prospects that a brand may not want to follow on Twitter but still wish to keep a list of.
- Research purposes. Brands can subscribe or follow existing lists. This is useful for finding prospects that share the same interests as the company.
- Following trending topics that interests a brand’s industry
- Start conversations and cultivate relationships through posting on list streams.
To get started on Twitter Lists, visit www.support.twitter.com.
After All-Star center Dwight Howard signed with the Houston Rockets on Friday, former Los Angeles Lakers teammate Kobe Bryant proceeded to unfollowing Howard on Twitter. Critics say that it was a bit extreme even for Bryant, who’s popular for his killer instinct on the court.
A couple days ago, the five-time NBA champion took to Twitter to explain the incident:
Bryant tweeted: “I wish d12 the best honestly. I just find it hard to follow players that wanna kick my teams ass #thatsjustme”
Howard leaves a tremendous void in Los Angeles. The team is short on personnel and they have serious salary cap problems. It remains to be seen if the Lakers can return to championship contention with Bryant set for a recovery year along with prevailing roster problems.
Bryant follows more than 800 people on Twitter and only a few of them are current NBA players.
Source: USAToday Sports
Why are people so fond of social media? Some social media users can even be classified as addicts to the online platform. Based on a new study from MyLife.com, the main reason for constant social media use is the fear of missing out.
According to the research, nearly 60% of people are afraid of missing events, news, and other status updates when they aren’t logged in to their social media profiles.
Twenty-six percent of the survey participants even said that they would trade other habits, like smoking and watching television, for access to social media sites like Facebook, Twitter, and Instagram.
The study also indicated that majority of social media subscribers have increased their login frequencies in the past two years. And most of these logins also take place in the morning.
Also, people are beginning to setup more than just one social media account. More than 40% of the participants say that they have multiple accounts. Most of the multiple account holders are in the 18-34 age demographic.
While not usually active on social media, Jay-Z logged in to Twitter on Monday to answer random tweets from fans. The hip-hop mogul answered a full range of questions, from inquiries about Tom Ford to what was his favorite pasta.
On Monday, Jay-Z released his latest album (Magna Carta Holy Grail) to Samsung customers. The general release of the album will be on Tuesday.
In the few hours that he was active on Twitter, the award-winning artist spoke about Magna Carta Holy Grail and how it stacked up to his other albums.
The album has been well received. Steve Jones, a critic from USA Today, wrote: “The breadth of his subject matter—which also touches on family, loyalty, spirituality and fame—is matched by his lyrical acuity. His perspective is that of someone who has achieved much but hasn’t lost sight of what brought him to this point.”
Democrats are using social media to interact with their constituents.
On Monday, the House of Democrats’ Online All-Star Competition kicked off. The competition encourages online engagement between Democrats and their constituents.
During the three-week period, Democrats will slug it out to find followers on Facebook, Twitter, and YouTube. The winner is determined by the total number of Facebook fans, Twitter followers, and YouTube subscribers that were acquired by the competitors during the contest.
The top 50 competitors will be named Online All-Stars, while the top spot will be crowned MVP. Winners will be given a virtual badge for their website.
Each competitor will launch various types of social media campaigns to gain followers, fans, and subscribers. They will be posting content, videos, and many more to attract new contacts.
With today’s photo-editing technologies, smartphone users can easily pose as professional photographers. Moreover, some fakers take it to the next level—captioning their pictures with the hashtag “nofilter” (despite being filtered) on Instagram, Twitter, and Flickr. But their days are numbered.
The website FilterFakers.com aims to catch Instagram users in the fraudulent #nofilter act.
A project of Oskar Sundberg and Per Stenius, Filter Fakers catalogs #nofilter photos and determines whether the images are genuine or not. The site will then identify the type of filter that was used and provide a link to the uploader’s profile.
Filter Fakers also encourages people to report posts that they find suspicious despite being tagged #nofilter. Currently, the site can only track filters on Instagram and a limited number of other photo apps.
Lesson: don’t tag a picture with #nofilter when you actually used one. That’s simple enough.
Twitter is testing a new feature that lets users connect tweets to longer-form stories. The new addition attempts to add context to short 140-character tweets.
The new feature will add a list of sites where the tweet was embedded. Sites will appear beneath tweets under the heading “embedded on these websites.” The additional information includes website names, headlines, as well as links.
As of press time, Twitter has not released a comment on the new feature. But it has been confirmed that it is currently available in limited release.
The embedded sites feature will be an integral addition to the marketing platform of the site. Not to mention, it will give users real-time access to relevant sources about the tweet without the links being counted under 140-character limit.
In the past few years, social media marketing has surged. And for good reason: more and more people are flocking to sites like Facebook, Twitter, and Instagram. Still, a new study suggests that social media may not be the best internet marketing platform.
A new study from Custora found that e-mail is still the best way to reach online customers and markets. According to the study, customer acquisition via email has increased by 400% in the last four years.
“Email marketing has been a growing trend in e-commerce, with an increasing number of retailers building communities and collecting email addresses, then converting those ‘members’ into customers,” said the study. “Organic search continues to grow as a reliable channel, (accounting for nearly 16% of customers acquired) reinforcing efforts to complement products with relevant and informative editorial content along with investing in search engine marketing.”
In addition to that, email also recorded better customer lifetime value compared to social media.
The study was based on a sample size of 72-million customers from 86 retailers across 14 industries in the United States.
According to the Small Business Association, half of the American population owns or works for a small business and most of these companies continuously face issues when it comes to marketing. Below are three things that small business owners must follow in order to kick start or to brush up their marketing program:
- Go to where customers socialize. Social media platforms like Facebook, Twitter, and Google+ have proven that they are more than just a fad. With literally millions of people spending time online, establishing presence on these networks will definitely help a small business in gaining popularity as well as profit. Social media also offer brands a chance to listen to their customers as well as to engage with them which fosters brand loyalty.
- Repurpose blog content. Blogging is useful for many businesses but some brand owners seem to be having trouble with figuring out what sort of content to publish. The answer to this conundrum is repurposing blog content. This can be done through transmuting them into different formats, refreshing old material, turn items form list-style blogs into full articles and vice versa, and coming up with one topic series.
- Bank on content curation. Sharing content on social media is one of the best ways to start conversations with customers. Brands can watch large news sites, watch news aggregators, check the What’s Hot section or trends on Twitter and Google+, or create their own “go to” sources. Make a Google+ circle, Twitter list or Interest list on Facebook.