Ranking first in major search engines is fast becoming a major goal for many business dedicated websites. With stiff competition present all over the internet, it’s becoming tougher and tougher to generate profit that’s why business owners are constantly seeking unique ways to market their business.
Social Media has proven itself to be an important tool for marketing any business online. The likes of Twitter, Facebook, Google Plus, Youtube, and even Myspace are outstanding platforms to perform marketing strategies because of the number of people that use them. These sites make it easier for businesses to establish relationships with their target clientele. Most importantly, it provides an avenue to give information regarding the products and services that are being offered by the company without the hassle of traditional marketing strategies.
The primary thing a business has to understand about Social Media Marketing is that being in one social networking site may not be enough. It is important to utilize as much social networks as one can to further extend the reach of the business with respect to its target clients. Setup accounts in at least three social networking sites and make it a point to interact with the users.
Establishing a business’ presence in social networking sites for the purpose of marketing it requires maintenance. Regular updating of accounts is a must. Provide valuable information about products and services that wouldn’t be normally found on ordinary catalogs and traditional ads. Don’t be afraid to advertise but don’t spam users either.
Social media will play a big part in the upcoming US Presidential Elections, and both candidates know this. @BarackObama and @MittRomney are on Twitter to compete for votes online!
Based on research, there are relatively few voters subscribed to Twitter. Still, there’s a portion of American voters that are subscribed to the mini-blogging site. Strategists and analysts believe that Twitter is now an essential part of political campaigns.
The advantage of Twitter is efficient communication. Most users rely on the social media site for news and other information relevant to their lives. This means that people are likely to read it from Twitter before they read or hear it from somewhere else, making it a powerful tool for marketers and even politicians.
While the social media site won’t be deciding elections anytime soon, it’ll surely be a part of political campaigns for today and the upcoming years. Using the 140-character space provided, politicians can influence media coverage, respond to accusations, and reinforce talking points.
In the past, radio, television, and the internet revolutionized the American political campaign. And social media is just the latest addition to this continuing evolution.
Some business owners nowadays still underrate the effectiveness of Social Media Marketing (SMM), not knowing that when proper strategies are employed, social networking sites can be one of their biggest assets in the aspect of marketing their business! There are two social media sites that can help businesses maximize the results of their marketing campaign–Facebook and Twitter.
Facebook marketing, just like most forms of SMM relies on the user’s tendency to share information to their own social networks. This makes promoting a business easier. Through Facebook, a business can post advertisements as well as information on the products and services offered by the company and its clientele can potentially spread these to their Facebook contacts. It is similar to the word-of-mouth concept in advertising.
Twitter marketing works the same way as advertising on Facebook does, in as much as a company can share valuable content about its products and services not to mention special promotions and offers to its clientele at a much quicker pace. Moreover, Twitter is a great platform in which to answer queries from your clients.
Marketing a business through Facebook and Twitter would be futile without proper maintenance. It is important to establish your presence in these sites for this form of advertising to work. Regular updates should be made so that clients will not lose interest in the business.
It is also important to communicate with the clients. Twitter and Facebook acts as a direct link between the clientele and the brand as opposed to email and phone calls. It is vital to establish a relationship with clients and to respond to their questions. Facebook and Twitter can also be used to create promotions and special offers to the clients through games and contests.
If one finds social media marketing to be too tedious, there is always the option of hiring experts in this field.
According to the Harvard Business Review, Twitter users pay attention to Tweets that promote products and services. Tweets are great way to promote content and news, because users trust the source and the platform.
However, there’s more to Tweeting than promotion. A Tweet needs to be written in such a way that it arouses curiosity and warrants a clickthrough. Overly personal messages tend to scare away potential customers, claims some experts. According to the report, browsers found only 24% of conversational Tweets worth reading, while more than 30% said it wasn’t worth their time.
Good content—like well written news and product reviews, on the other hand, build good branding.
On top of drawing new customers, good Tweets also drive its own marketing system. When a customer likes a Tweet, he can repost it and share it with his friends, opening a whole new window of opportunities.
The findings of the Harvard Business Review reaffirm the news content trend. More and more customers are placing high value on news content. It is becoming a popular way to connect with online customers.