FINRA issues social-media compliance spot checks

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FINRA Social MediaThe Financial Industry Regulatory Authority Inc. will be performing social-media compliance spot checks on some of its member companies.

In a recent announcement, FINRA said that it would be requiring broker-dealers to identify sites used by its member firms. The regulator will also be tracking all the individuals responsible for updating their respective companies’ social media profiles.

And that’s not all. FINRA will also ask each of its member firms to submit a list of their top registered agents who use social media to interact with investors. Furthermore, each company is being asked how they monitor compliance with regard to the regulator’s social media rules and regulations.

The notice was sent to selected member companies earlier this month. FINRA has not named any of the firms that received it.

Source: InvestmentNews

San Francisco Giants open social media headquarters

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San Francisco Giants Social MediaThe San Francisco Giants have unveiled a social media café in their ballpark.

The Major League Baseball team is one of the most active sports franchises in social media. In fact, the Giants lead the league in followers in Instagram.

The @Cafe—which will be a great place for fans who like Twitter, Facebook, and Instagram—is located behind the centerfield bleachers at AT&T Park. It is the first social media headquarters to be based in a ballpark.

Team president and CEO Larry Baer says that social media played an integral role in the team’s World Series run last year.

“It’s very much a part of our lives,” said Baer. “You can’t do business as an organization without a presence on social media.”

The @Cafe will also be hosting special social media events, including Twitter chats with roster players.


A street sign that’s connected to Twitter

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PointsEver heard of a street sign that’s connected to social media? Well, you’re about to.

Breakfast, a Brooklyn-based interactive agency, has unveiled Points—a new high-tech sign board. Apart from being able to point you in the right direction, the sign can also tell you who’s winning the US Open or where is the nearest coffee shop in the vicinity. The aluminum-based street sign can also revolve 360 degrees around its pole.

Users have a menu of different content selections, allowing them to choose which items the sign displays. The board covers a lot of topics, including dining, sports, and other news. It bases its data from APIs, RSS Feeds, as well as Foursquare and Twitter.

The device was created by Breakfast with the aim of providing users with a massive amount of information that people can interact with in real-time.

For more on this, please visit Wired.

How do teenagers use different social media sites?

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Social MediaMost teenagers are familiar with social media. In fact, the platform plays a big role in their lives.

Recently, NPR’s Sami Yenigun sat down with teenagers to discuss how they use social media—exploring which sites they use and what they use it for.

In brief, here are some of Yenigun’s findings:

Facebook is for reconnecting with old friends and arranging parties. However, one of the teenagers cautioned that arranging parties through Facebook means getting the attention of local authorities. Often times, wild parties that were arranged via Facebook are busted by police.

Twitter is primarily used for personal expression. Teenagers usually use the micro-blogging site to vent their feelings.

Teenagers use Vine to publish, watch, and refer short videos.

Instagram is like an autobiography platform. Teenagers use the photo-sharing site to share their daily experiences.

For more on this, please visit NPR.

Twitter unveils new analytics tools

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Twitter toolsTwitter has silently released various analytical tools for the public.

The new features allow users to access in-depth data about the people and brands who follow them. On top of that, the tools can also be used to assess the performances of their Tweets.

The changes were found by various online marketing experts.

Users need only activate the Twitter Ads dashboard and select the “Analytics” tab at the top of the new features section.

The new Timeline activity feature displays a graph for the user which is based on the number of mentions, follows, as well as unfollows. Beneath the Timeline is a list of the user’s most recent Tweets—including its favorites, retweets, and replies.

These new tools can be accessed by everyone who has a Twitter account. Using these new features allow Twitter subscribers to analyze data and take appropriate action for their purposes.


Neil Gaiman takes a break from social media

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Neil GaimanNeil Gaiman, the popular writer, will be taking a “sabbatical” from social media.

“I’ll be taking about six months off,” said Gaiman at the Guardian. “A sabbatical from social media so I can concentrate on my day job: making things up.”

The 52-year-old has 1.8-million followers on Twitter and 500,000 fans and friends on Facebook.

According to reports, the famed creator has released little output since joining social media networks. Gaiman thanked his Twitter followers for helping him finish his latest book. However, he claims that he would’ve finished it twice as fast without them.

Gaiman says that the problem isn’t the amount of time he spends on social media; it’s how it spreads to all elements of his life.

“People ask me where I get my ideas from,” explains Gaiman. He continues: “and the answer is that the best way to come up with new ideas is to get really bored.”

“You have to sit there for hours and you can’t read or use a phone or check something on the web. I’ll come out afterwards thinking: ‘Did I just plot out an episode of Dr Who there? I think I did.’ “

Source: The Guardian

Mobile-Friendly Marketing

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mobile apps advertisingWith people spending more time getting online using their mobile devices than personal computers, brands need to keep up and ensure that their marketing campaigns can be sustained on smart phones or tablets. Here are some things to remember when coming up with mobile-friendly ads:

  • Optimize landing pages so that they show up well on smaller screens.
  • Make sure to give customers access to vital information like street address, city, local phone number, and hours.
  • Keep content especially on social media fresh.
  • Use hyperlocal keywords. Mobile users are most likely to search for businesses or establishments that are within their current location.
  • Use the Facebook Power Editor to target ads for mobile users in their news feeds.
  • Don’t forget to include a call-to-action.
  • Strive to attract new customers but don’t forget about old ones. They have already established trust and loyalty and they expect more from a brand.
  • Optimize mobile advertising while costs are still low.
  • Ensure that ads are visually appealing—make sure that text does not exceed 20 percent of the space. Remember that simpler visuals make the bigger impact.
  • Always measure results and seek to refine your tactics. However, when you have found the “holy grail” tactic, stick with it.

Facebook to add new features, including hashtags

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HashtagFacebook is rolling out a set of new features to connect conversations across multiple social media platforms. And these new features include hashtags.

“We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations,” said the company in a statement.

Experts say that the addition of hashtags could have a tremendous impact, especially for social media campaigns that are present in Twitter and Facebook.

The addition of hashtags will only magnify their popularity. And this is something online brands and marketers need to take note of.

Source: ZDNet

Millenials shop for cars on social media

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social media car shoppingHow do you buy a car?

According to a recent study from eBay Motors, Millennial auto purchasers commonly turn to their social media friends for advice. Out of 10 Millenials (people who were born between 1980 and 2000), more than nine use the internet to shop for new vehicles.

On top of that, majority of car buyers (not just Millenials) begin their shopping process on the World Wide Web.

“It has become increasingly important for dealers to ensure that they are reaching consumers when, where and how they want to shop for vehicles—which today, more than ever, means online and on mobile,” explained Kristine Chin, head of vehicles in eBay Motors.

The study had a sample size of more than 1,000 US adults.

Other key findings include:
•    94% if Millennial car buyers collate information online
•    Around 33% of Millennial car buyers access the internet via mobile phone
•    A little over 10% of Millennials listed visiting a dealership as their preferred method of shopping

Source: NBC News

Danica Patrick is a top celebrity endorser on social media

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Danica PatrickSynthesio—a social media marketing company—recently compiled a ranking list of celebrity endorsers, measuring the role they play in generating social media attention for their respective brands.

Danica Patrick, the American auto racing driver, is among the top of the social media rankings. She was leading in terms of Twitter mentions of a brand and its celebrity endorser.

In 30 days, Patrick accounted for nearly 13% of social media buzz for Go Daddy.

Patrick, who has over 900,000 followers on Twitter, often references Go Daddy in her Tweets.

Other top celebs in social media include Rihanna, LeBron James, and Alec Baldwin.

Source: SportingNews