Hillary Clinton signs up on Twitter

Posted on by David Castillo in News, Twitter Leave a comment

Hillary Clinton on TwitterTwitter is home to many celebrities is home to many celebrities. Now, the micro-blogging site is making room for a noted politician.

Hillary Clinton (@HillaryClinton) has now joined Twitter.

The former Secretary of State describes herself as a “pantsuit aficionado” and a “hair icon.”

In her first Tweet, Clinton thanked Adam Smith and Stacy Lambie for their inspiration. She concluded “I’ll take it from here” with a hashtag “#tweetsfromhillary.”

Clinton’s primary picture shows her wearing a dark pair of sunglasses while reading her blackberry. It was taken aboard a military plane.

In just her first day on Twitter, Clinton already raked in more than 250,000 followers.

Source: Newsday



Vine for Social Media Marketing

Posted on by Alan Palasco in Twitter Leave a comment

Vine Logo

Vine, Twitter’s newest acquisition, is becoming all the rage today because of its potential to create viral videos. Its creators describe it as “the best way to see and share life in motion”. It allows users to ”create short, beautiful videos in a simple and fun way”. What’s more, it allows for free and unlimited uploads, instant posting on the website and then sharing to Twitter, explore trending posts, featured hashtags and editor’s picks, and it also allows users to find, follow, and interact with people using the service.

When Vine said “short videos”, they really meant it. Users are allowed to use up to only six seconds and this will be played on loop when viewers hit play. This time limit can be challenging since every second counts. Below are some ways to make the most out of Vine for social media marketing:

  • Be Creative. Uniqueness and originality are sure fire ways to attract a brand’s target audience especially with the 6-second time limit.
  • Utilize Time Lapse. The narrow time span urges brands to highlight the products and services that their company has to offer.
  • Create visually appealing and new content.
  • Use Hashtags. Since Vine videos are primarily shared on Twitter, it is important to take note of the importance of hashtags and their role in making content easier to find.
  • Share and promote Vine videos on various social media platforms. Be sure to link back to the company’s website. The Vine video can also be embedded on blogs and websites.

Twitter adds new features for marketers

Posted on by David Castillo in News, Twitter Leave a comment

TwitterAccording to research, around 80% of marketers use Twitter for spreading news and updates.

With its growing popularity as a news platform, the micro-blogging site recently upgraded its features to allow managers to deliver branded content—including new mobile-sharing features.

Account holders can now upload photos in fewer steps. They’ll also give users full-image previews.

In addition to that, the update lets marketers add and remove location data straight from the Tweet box. It also allows for easier navigation between multiple accounts.

The power of real-time content gives marketers the chance to deliver content to their customers in a timely manner. Through Twitter, brands can easily connect with customers and potential clients at a more casual basis.

Source: Brafton

Mobile Marketing with Social Media

Posted on by Alan Palasco in Facebook, Twitter Leave a comment

social mediaMobile marketing is essential for businesses especially now that smartphones are becoming more and more integrated in people’s lives. Thanks to these devices, people are connected online more easily and that spells business for brands like never before.

While it may seem like a ton of extra work needs to be executed for mobile marketing, the opposite is actually true especially if a business owner knows what platforms to use. Integrating this kind of business promotion becomes easier through social media. Below are some apps that can be used for this purpose:

  • Instagram

This is more than just a photo-sharing app in as much as it allows companies to promote their products and services as well as to raise brand awareness through pictures.

  • LinkedIn

The world’s largest online network for professionals also has a mobile app which allows access to updates, a user’s profile, messages, and groups. It allows brands to connect with prospects.

  • QR Codes

These funny square things are very useful especially for brands who wish for their customers to connect with them using social media through mobile devices. Simply generate a QR code for a brand’s URL and that can be printed virtually anywhere.

  • Facebook Promoted Posts

These are ultimately better than Facebook ads or Sponsored Stories since these appear on people’s news feeds. Using this can be a very cost effective way to acquire new followers.

  • Promoted Tweets

Twitter is one of the biggest social networks and it is more than just a micro-blogging site. Promoted tweets have a better chance of being seen by people who use Twitter from their mobile device. With that in mind, it is important to catch the attention of the potential customers on this platform.

Paul Bissonnette uses social media to return a lost wallet

Posted on by David Castillo in News, Twitter Leave a comment

Paul BissonnettePaul Bissonnette, the left winger for the Phoenix Coyotes, used his Twitter account to help out a tourist.

Bissonnette used the micro-blogging site to return a man’s wallet. The wallet belonged to Ryan Bodnar, a tourist from Canadian visiting Bissonnette’s home town of Scottsdale. Bodnar left the wallet in the back of a cab.

Bissonnette posted a Twitter on photo of an ID in the wallet along with the cab driver’s information. One of his 428,000 followers knew Bodnar and connected him to the cab driver. Everything inside the wallet, including the cash, was accounted for.

This is a great example of how to combine honesty and citizenship with social media.

Source: USAToday

Does your social media profile affect your job prospects?

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Social Media JobAccording to a survey from On Device Research, one in ten people aged 16 to 34 have been turned down for job opportunities due to something they posted on a social media site.

“If getting a job wasn’t hard enough in this tough economic climate, young people are getting rejected from employment because of their social media profiles and they are not concerned about it,” explained Sarah Quinn, ODR’s marketing manager.

More than 60% of the participants claimed that they aren’t concerned about how social media could affect their prospective job postings. Hence, it will not change how they interact with social networks.

The survey also found that most young people design their social media profiles to appeal to their friends rather than prospective employers.

Source: The Daily Caller

Council addresses misuse of social media

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

social mediaLast year, a council worker in Wales was fired for misusing social media. And, according to reports, the incident has served as a warning to others.

In 2012, there were 14 cases of social media misuse in the council staff. The violations included suggestive comments, threats, and even criticism of concerned authorities.

Powys council reported three cases of social media misuse—all of them in Facebook.

One of the employees sent inappropriate messages to a learner in the social media site. Two others posted inappropriate comments which could be deemed disreputable for the council.

These violators were issued corresponding penalties by the Powys council.

In an interview with BBC, Matthew Sinclair—the chief executive of the TaxPayer’s Alliance—said that the council took the appropriate course of action in these matters.

“Taxpayers want to know that council staff are using their time properly and getting value for local residents’ cash,” said Sinclair. “Whilst social media can be useful for letting residents know what the council are up to and for increasing transparency, it’s important that it’s not misused.”

He concluded: “If council staff are posting inappropriate comments on social media accounts then appropriate action must be taken.”

Source: BBC News

How do you leverage social media for a charity?

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Social MediaIn a recent article published in The Guardian, writer Neil Brady outlined tips on how to leverage social media for charities.

Since its creation, social media has been a wonderful communication tool. Apart from marketers and brands, the platform is also a haven for charities. Still, some charities do not know how to fully take advantage of social media’s power.

Here’s a brief summary of Brady’s tips:
•    Define a clear purpose for you charity’s use of social media
•    Use the platform to post information and address concerns about your charity
•    Engage audiences by posting relevant information about your charity
•    Use measurement tools to scale the success of your social media campaign
•    Be cost-effective

For more, please visit the original article here.

Meghan McCain learns about her father’s trip in Twitter

Posted on by David Castillo in News, Twitter Leave a comment

Meghan McCainWhen news broke that John McCain went to Syria to meet members of the opposition, his daughter found out the same way everybody else did—through Twitter.

When Meghan McCain learned about her father’s trip, she tweeted: “Nothing quite like finding out via twitter that my father secretly snuck into Syria and met with rebel leaders.”

She later posted a follow-up tweet saying that she admires the actions of her father.

It triggered mixed responses from the Twitter community—some accused her of being egoistic, while others commented on the communication between herself and her father.

Meghan will be launching her own talk show in August titled “Raising McCain.”

Source: Huffington Post

Social media advertising is set to grow

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Social MediaSocial media has great promise as an ad platform. And it’s easy to see why.

Social media sites, like Facebook and Twitter, are daily online destinations of millions of consumers. To make it more precise for advertisers, sites are arming themselves with targeting systems that help brands show their ads to the right demographics.

In a recent study from BI Intelligence, the current status of social media advertising was put under the microscope. Here are some of the key findings:

•    Because of its scale and amount of users, social media offers a uniquely massive advertising opportunity
•    It’s ripe for growth as forecasts indicate a $6.3-billion increase in social ad spending from 2012 to 2017
•    Mobile access will only make social media a much stronger platform