More and more brands are beginning to invest in social media marketing.
However, brands still do not know which sites to focus on. Should they build their campaigns from Facebook, Twitter, or Pinterest? Identifying which sites to focus on can make a big difference in terms of the amount of conversion rates.
Brands can take a lesson from companies, like Jaguar and BMW.
BMW built its campaign from Facebook. Its page has more than 13-million fans and receives an average of 50,000 Likes per post. The auto maker has also started building social media campaigns in Twitter and Pinterest.
Likewise, Jaguar has started to boost its social media marketing efforts.
According to reports, Jaguar North America is planning to leverage social media marketing to get more conversions.
Based on a report from Ecommerce Quarterly, Facebook has the best conversion rate of any social network. It’s closely followed by Pinterest and Twitter.
Justin Bieber, One Direction, and Selena Gomez were among the winners of the first ever Social Star Awards.
Bieber was named the Most Popular Music Solo Artist, One Direction was recognized as the Most Popular Music Group, and Selena Gomez was recognized as the Most Popular Actor.
The show recognized achievements in the social media platform. The winners were determined by Starcount from 11 popular social media networks.
Other winners included Ellen DeGeneres, Cristiano Ronaldo, and “Twilight: Breaking Dawn.”
“We wanna say a massive thank you for the ‘Best Social Star Group’ of the year award,” reacted One Direction after winning the award. “Thank you for our Starcount award, and we will see you soon!”
Protesters plotting in London should know better than to reveal their plans on social media.
According to reports, the London Metropolitan Police Service is dedicating efforts to monitor protest movements in social media sites like Facebook. In fact, the local authorities have a staff dedicated to monitoring social media tensions.
The unit monitored social media during the 2012 London Olympics. During this time, it monitored around 32-million social media articles as well as thousands of other posts.
In addition to monitoring posts, the police also trace and identify influencers. These are individuals that instigate protest movements in the platform.
The success of a social media campaign is best gauged through its ability to persuade people to positively respond to its call-to-action. There is no magic formula for this to happen but there are certain elements that make this form of marketing effort effective.
Ideally, business owners begin with designing a campaign outline, sorting out staffing and roles, tactics and tools, and the modes of implementation. Executing marketing efforts online need the following elements: a compelling and convincing call to action, carrying the campaign outside of social media, and getting the target audience to engage and to create a buzz about the campaign.
In addition, brand owners also need to keep in mind the following:
- Check out competitor campaigns not necessarily to copy their tactics but to get an idea on what works and what doesn’t.
- Make sure to consider time, budget, and resource constraint relevant to the brand.
- Avoid getting overwhelmed with social media. Make sure to establish a strong presence on a few networks rather than a dismal one across numerous sites.
- Establishing a strategy has saved many business owners from headaches along the way. It is useful to develop a campaign that is specifically designed for social media and not simply adapted from standard marketing methods.
Earlier in the month, Business Insider began searching for the most creative people in social media marketing. The company has since then extended its deadline to May 24, 2013.
The call seeks to identify the most creative people on Facebook, Twitter, Instagram, Vine, Pinterest, and other social media sites.
Social media campaigns have a wide range of possible themes. Some draw their strength from cultural movements, while others are backed by a well-built marketing campaign.
For more information, please visit Business Insider.
How are kids using social media? It’s something parents should be concerned about.
Most recently, the Pew Research Center conducted an online survey to find out exactly what kids, aged 12-17 years old, do on social media. Here are some of its key findings:
• 91% have posted a photo of themselves
• 92% post their real name
• 71% post their school’s name
• 71% share the town in which they live
These simple findings can pose serious safety and security threats, especially for younger children. Parents need to be aware of what their children are posting online.
In addition to that, the survey also found that 20% of children share their phone numbers on social media sites. More than 50% also share their e-mail address.
Some social media sites, including Facebook, have parental controls for accounts of minors.
Source: Pew Research Center
Brands and companies that are interested in social media marketing need only look at international brands to learn how to leverage the platform. While smaller companies may not be able to match the budgets of big ones, they can still emulate the social media efforts of international brands.
Case and point: BMW. The popular auto manufacturer has built a strong foundation of followers on Facebook, Twitter, and Pinterest. According to a recent study, BMW’s Facebook account generates a staggering 50,000 Likes per post.
BMW’s Facebook page is focused on visuals. It provides stunning pictures of its vehicle line. But the brand also provides avenues of engagement through Facebook apps. Its plug-ins let fans and followers view the numerous features of different BMW cars. They can also customize the vehicles by changing colors as well as other elements.
While creating an app may not be an option for smaller brands, they can still invest in campaigns that promote engagement.
Emma Watson says that today’s teenagers are losing their “naivety” at such a young age due to social media sites, like Facebook and Instagram.
Speaking to reporters at the premiere of The Bling Ring—her latest film, Watson that the impact of social media to today’s youth is a “shame.” She says that kids skip out a “blissful” stage, where they don’t care about appearances. With the advent of social media, youth place a premium on notoriety.
Social media, and its impact, is one of the primary themes of The Bling Ring. “The whole story seemed to say so much about our time and growing up with Facebook and Twitter,” commented Sofia Coppola, the film’s maker.
She continued: “I was thinking about how these kids (in the film) must be affected by all of that, and how reality TV seems so normal now to all of them having grown up with it. The idea of no privacy has become the norm.”
The Bling Ring follows the story of a group of wealth teenagers who break into homes of stars they admire to steal their clothes and jewelry.
Source: The New Zealand Herald
Establishing online presence has increased its importance nowadays given that most customers are spending a lot of their time online especially on social networks. Recent statistics show that internet users spend 22.5 percent of their time on websites like Facebook, Twitter, Pinterest, and the like while online.
This paradigm shift has lead brands to setup accounts on every social networking site imaginable without even realizing why they have to do this. According to a recent study, up to 25 percent of small to medium-sized businesses do not have a social media strategy. Moreover, 30 percent of companies respond to feedback from social media, 26 percent include a call to action in their tweets, 56 percent of customer tweets are ignored, and up to 39 percent of companies do not track their social media responses.
Using social media has to be proactive for it to be beneficial for businesses. Even if a brand has an account on all of the social networks available today and it has millions of followers, if there is no interaction and if they do not amp up the quality of their posts and customer service, all of their efforts will be futile.
Quality always trumps quantity. Companies need not have multitudes of accounts to create buzz online. Sometimes, utilizing just a couple of sites is enough as long as one realizes their true value and uses them properly. Focus on sharing the right kind of content and on building communities instead of blindly amassing followers that do not even share the same passion that the company has.
With the pervasiveness of using social media for marketing brands, some business owners lose track of how to effectively use these channels to benefit their company. A common mistake that people make is failing to define their goals on social media prior to rolling out their marketing campaigns.
Ideally, brands need to first identify what their purpose is for being in a certain network. They must also be able to figure out how activities on Facebook, Twitter, or their blog can support the general vision they have for their business endeavor.
Basically, there are three goals that businesses must pursue for successful social media marketing. This includes increasing brand awareness and expanding a company’s reach, building consumer loyalty through increased engagement and customer service, and increasing sales through repeated transactions.
Brand owners need to lay out plans that will ensure that these goals are met at the end of the day. Whether they pick only one goal or go the distance and try to achieve all three, the key is to streamline their processes in order to achieve these aims in the future. Businesses need to anchor their actions on these goals from curating content, to developing posting schedule, to engaging with customers, down to responding to queries.