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NBA televises its Social Media Awards

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

NBA Social MediaNBA TV will be televising the second annual NBA Social Media Awards presented by SAP.

The event recognizes NBA players, teams, and fans for their engagement on social media throughout the 2012-2013 regular season. It will take place on Wednesday, June 12.

Former All-Star Chris Webber will host the show along with contributions and special appearances from other players and celebrities.

The NBA Social Media Awards presented by SAP will be divided into many categories, spanning Twitter, Facebook, Instagram, and other social media sites. New categories include #Trendsetter Award, The 140 Award, and the Social Rook of the Year Award.

Fans can vote for the winners until the end of the month at nba.com/sma.

The NBA has been a leader in integrating social media to its overall fan experience. It was the first professional league to surpass one-billion video views in its YouTube channel. And the league continues to break boundaries in the platform.

Source: NBA.com


One in every three Thais use social media

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Social Media UsersMore than 33% of Thais use social media.

Based on a study from ZocialRank.com, more than one in every three Thais (aged 10-years-old and above) have social media accounts. In fact, Thailand accounts for around 18-million profiles on Facebook.

Moreover, the infographic said that 25 million Thais use the internet.

Experts attribute the spike in Thailand’s social media subscribers to the propagation of mobile phones with internet access. During the past year, membership for Instagram grew by more than 160-percent. In Thailand, the photo-sharing site’s membership count is at 600,000.

Overall, however, Facebook is still the most dominant social media site in Thailand.

During the study, ZocialRank.com gathered data from the most popular social media sites—including Facebook, Twitter, and Instagram.

For more information, visit the original article here.


Mother’s Day on social media

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Facebook Mothers DayHow are you planning to greet your mother on Mother’s Day?

According to a survey from Skype, 13% of Facebook users plan to greet their mothers on the social network. Of this group, 17% are 18 to 24 years old. Still, statistics indicate that actual greetings are still the most popular ones. Among the 1,200 respondents, more than 60% said they are planning to visit their moms while 34% say they would call them.

Based on the figures, teenagers in the United States are the most likely to connect with their mothers on Facebook while people in their 20s are less likely to initiate the same connection.

Skype, the internet call platform, sees a surge in paid calls to landlines during Mother’s Day.

On the other side of things, parents often use social media to share how they feel about their children.

While social media may not be a conventional way to keep in touch with your parents, it’s much better than no connection at all.

For more, please visit USA Today


Celebrating wine through social media

Posted on by David Castillo in News, Twitter Leave a comment

Social Media WineSocial media provides a gateway of opportunities for marketers and brands that are willing to jump in.

St. Supéry Estate Vineyards & Winery is a good example of a brand that has leveraged social media to create a marketing edge. It was one of the first wineries to hire a social media director and it has worked to the company’s advantage.

“It [social media] encourages interaction between the winery and our community so we can share the latest news, upcoming events both at the winery and across the U.S., and also allows us to learn from our guests about what they enjoyed during their visit to the winery and what wines they’re drinking at home,” explained Emma Swain, CEO of St. Supéry Estate Vineyards & Winery.

The company created Cabernet Day (searched as “#Cabernet” on Twitter) three years ago. The event encouraged users of the micro-blogging site to enjoy a glass of Cabernet and share their thoughts.

This month, the winery will be hosting its fourth #SauvBlanc Day.

Most recently, Supéry Estate Vineyards & Winery introduced Interactive Wine Classics. It’s a kit that includes all the necessary materials to conduct a tasting inside your home with friends and family.

The company also hosts live Twitter sessions, where its resident connoisseurs answer questions about wine.

“We like to think of it as a way for our wine club members and customers across the country to bring the Napa Valley home and enjoy a virtual vacation,” concluded Swain.

Source: FoxNews


American Airlines partners with Klout for Admiral’s Club promo

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

KloutFor the longest time, airline lounges were exclusive to the elite. However, it’ll soon open its audience to a new demographic: social media users!

American Airlines has recently launched a new promotion that grants access to its lounge, the Admiral’s Club. The promotion will give a free pass for people who are influential in social media sites, like Facebook and Twitter. The company is working with Klout, the social media influence measurer, to assess who qualifies for the promo.

Interested individuals need only log into the American Airlines site with Klout. The most influential browser will win an annual pass to the Admiral’s Club, which offers free wireless internet as well as complimentary drinks and snacks.

However, travelers with a Klout Score of 55 and above are automatically granted a one-day pass to the airlines’ luxurious lounges—which are located in nearly 40 airports.

American Airlines’ partnership with Klout is a logical one. Pleasing customers with strong social media influence would obviously be great for marketing. And American Airlines isn’t the first company to try this arrangement. Hotels and restaurants have already adapted similar policies and promos.

However, granting special treatment to people who have managed to amass huge Twitter and Facebook followers does raise some eye brows. After all, how would customers feel like if their worth is based on their internet popularity?

Still, Klout opens plenty of online marketing opportunities for brands and marketers.

Source: DailyFinance


Listening to Customers through Social Media

Posted on by Alan Palasco in Facebook, Google, Twitter Leave a comment

SMMSocial media is such a great tool for engaging with a brand’s customer base. Aside from being a platform for marketing a company’s products and services, it is also an excellent channel for hearing out what consumers are saying about and what they need from a company.

Below are some tips for effective social listening:

  • Engage with customers through holding polls or starting conversations. From this, brands can gather information from their fans and start answering their questions. Always be ready to respond to customer queries.
  • Avoid collecting personal information since this feels invasive for consumers.
  • Let consumers know when a brand is available on social media.
  • Be sure that customers can easily find the business online. Utilize various platforms when possible.
  • Utilize the full potential of video through telling the company’s story and through showing its products. Be sure to post this on Youtube so that customers will get the chance to talk about the company.
  • Where possible, skip location-related service. This opens the doors for more customers.

The most important thing to remember is that social media can be used to bridge the gap between a brand and its customers. This being said, it is important for companies to leverage this to secure better profit opportunities.


Social media can help you build the right connections

Posted on by David Castillo in Facebook, News, Twitter Leave a comment

Social MediaSocial media can be used by brands to build online communities and drive sales. They can also use the platform to target specific demographics, particularly key-industry influencers, whom they can share core values to. In fact, a recent study from LinkedIn says that social media can connect brands to affluent consumers.

LinkedIn’s study, titled Influencing the Mass Affluent, 90% of the United States’ affluent consumers can be found in social media. In the study, the “mass affluent” are consumers with investable assets between $100,000 and $1-million.

The report also mentioned that more and more consumers are engaging with financial institutions through social media platforms, including LinkedIn, Facebook, and Twitter. As earlier mentioned, 90% of affluent consumers are on social media. Of this percentage, 44% engage with financial brands online and 34% engage with these companies’ social media content.

Furthermore, LinkedIn’s study cites that affluent consumers engage in social media. They log-on to find like-minded peers and engage in branded content. Through online interactions, brands can create partnerships with big names in their respective industries.

Source: Brafton


Bill bans the use of social media while driving

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Social MediaReports say that legislation banning the use of social media while driving was approved by the House Committee on Transportation, Highways, and Public Works on Monday.

Senate Bill 147 outlaws the use of social media—which include Twitter, Facebook, and Instagram—while driving.

The bill says that driving while using “any web-based service that allows individuals to construct a profile within a bounded system, articulate a list of other users with whom they share a connection, and communicate with other members of the site” could result in tickets and fines. The first offense merits a penalty of $175. Subsequent violations will carry a $500 fine.

Senator Dale Erdey, who authored the Bill, says that it’s designed to emphasize the dangers of distracted driving.

Still, some senators feel that the fines would do little to curtail dangerous driving behavior.

“I can support something where increased awareness was an issue,” explained Representative Barry Ivey. “I don’t think if someone gets a ticket it will actually stop anything.”

The bill has cleared the Senate and it now awaits consideration from the House.

Source: www.nola.com


During elections, should there be rules of conduct for social media?

Posted on by David Castillo in Facebook, News, Twitter 2 Comments

In Pakistan, political parties are now investing efforts in social media to boost their election campaigns.

Political parties, along with independent candidates, are setting up pages on Facebook and Twitter. In these platforms, they post statements, summaries of their work, and try to interact with youth. In addition to that, they are also using these websites to post propaganda against their opponents and rivals.

There are no check and balance in social media. Likewise, there are no rules and regulations dealing with conduct. With that in mind, some supporters are more than willing to cross ethical lines to support their candidates. There have been a number of users who have posted tampered pictures.

This can be a very controversial way to use social media.

While the primary purpose of social media is interaction, it becomes a venue for conflict during election season in Pakistan. In addition to becoming propaganda platforms, sites like Facebook and Twitter also witness cheap, public debates from some young users.

Experts say that there needs to be a code of conduct for social media, especially in Pakistan. Some say that authorities need to play their part in monitoring social media, particularly when posts and comments become unethical.

Source: TheNews


Social media helps save dog in Orange County

Posted on by David Castillo in News, Twitter 2 Comments

RufusWeeks ago, a beagle-pug mix bit a four-year-old boy in the face, prompting local officials in Orange County to detain the brown-and-white dog. Many say that the animal will be euthanized. But it isn’t that simple.

Rufus, the dog, has gained thousands of supporters through social media. He has a Facebook page, where supporters can pledge moral and financial assistance. Since the page’s creation, the incident has gone beyond the borders of Orange County. It’s now at a global scale.

Teresa Jacobs, the Mayor of Orange County, is taking a close look at the issue. She recently visited Rufus at the shelter and she posted highlights of her visit on Twitter and Facebook.

The Lexus Project is one of Rufus’ biggest supporters. It is a non-profit group that protects animal rights. The project has been fighting against Orange County Animal Services for years now.

The Lexus Project was contacted by Nicole West, Rufus’ owner and the mother of the child that was bitten. West contacted Lexus because she feared that the Orange County Animal Services, which euthanized more than 100 “dangerous dogs” last fiscal year, would put down Rufus. West and her family do not want this to happen.

In addition to the Facebook page, a petition was circulated from change.org and a fund-raising page was created on youcaring.com. Since the creation of these pages: 23,000 have liked Rufus’ page on Facebook, over 100,000 have signed his petition, and his story has raised more than $7,000.

Initially, West said that she could no longer trust Rufus. So she signed him over to animal services. However, she later realized that the dog was only reacting to a stressful situation. West now wants to welcome Rufus back to her home.

What do you think should happen to Rufus?

Source: Orlando Sentinel