Famous Hollywood actor Charlie Sheen is the official social media ambassador of WWE Raw’s 1,000th episode, which will air next month.
According to WWE.com, the controversial Sheen will be calling Raw’s celebratory episode on July 23 through Twitter. Simultaneously, WWE’s three-hour episode will be broadcasted over the USA Network.
Experts believe that the social media element to the episode is part of an effort to strengthen WWE’s presence online. The selection of Sheen is clearly part of a strategy to broaden the wrestling league’s audience.
The ever-so controversial Sheen attracts headlines wherever he goes, making this a very smart move for WWE. WWE has been a PG-13 production for the past few years—and the addition of Sheen to the television show does not fit in. His involvement instantly creates curiosity.