Recently, the Chicago Cubs hosted their first Social Media Night.
Fans who purchased tickets were invited to a pre-game social media panel at the Captain Morgan Club in Wrigley Field.
Interactions, which were hosted on Twitter, consisted of a panel, including: Robbie Gould, Carrie Muskat, and Kevin Saghy.
Participants were given a bag of freebies, which included a Cubs social media shirt, a copy of Line magazine, and a card set of the Cubs Social Media Series.
“We looked at a lot of other teams, what they do and how we could differentiate themselves,” said Saghy. “We wanted to do something really interactive, then do you a unique giveaway.”
Saghy said that the Cubs’ Social Media Night is used by the team to: (1) express the team’s core values (2) get to know key influencers (3) fan engagement (4) real-value experience for fans, and (5) financial benefits.