Chicago Cubs introduce Social Media Night

Recently, the Chicago Cubs hosted their first Social Media Night.

Fans who purchased tickets were invited to a pre-game social media panel at the Captain Morgan Club in Wrigley Field.

Interactions, which were hosted on Twitter, consisted of a panel, including: Robbie Gould, Carrie Muskat, and Kevin Saghy.

Participants were given a bag of freebies, which included a Cubs social media shirt, a copy of Line magazine, and a card set of the Cubs Social Media Series.

“We looked at a lot of other teams, what they do and how we could differentiate themselves,” said Saghy. “We wanted to do something really interactive, then do you a unique giveaway.”

Saghy said that the Cubs’ Social Media Night is used by the team to: (1) express the team’s core values (2) get to know key influencers (3) fan engagement (4) real-value experience for fans, and (5) financial benefits.

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Posted on by David Castillo in News, Twitter

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