The bathroom is one of the most private rooms in the house. But recent studies indicate that it’s actually being used to access a very public platform in the World Wide Web: social media.
Based on Nielsen’s “State of Media: Social Media Report,” one of every three Americans between 18 and 24 years old use social media services while inside the bathroom. According to the report, people check and update their social media profiles while they’re in the bathroom.
While the toilet surfing and texting are not a new phenomena, the new research does indicate that social media use is continuously growing.
The report also cited that consumers spent more time on Twitter and Facebook apps compared to last year. Specifically, Americans spent 27 billion minutes a month on Facebook and 3.6 billion minutes on Twitter in the same timeframe.
In addition to that, Facebook remains the most frequently used social media site in the United States followed by Twitter. Pinterest also displayed growth in terms of site usage.
Source: ABC News