The investment is geared towards the UK-based company’s expansion to the US, along with product development and hiring.
Conversocial is a social media management software that is leading the third generation of CRM social tools.
According to Joshua March—the company’s founder, the main emphasis of the software is powering customer service with social networks.
“Users have learned that tweeting a complaint or question, or posting it on Facebook, is a lot faster and easier than calling a customer service line or sending an email,” explained March. “Plus, it adds a level of transparency to the conversation because everything is public.”
Conversocial takes into account social media conversations. It works inside a company’s call center, helping its representatives prioritize complaints, concerns, and even questions.
The company has managed to gather an impressive list of clients, including Barclaycard, GoDaddy, Hertz, and Sephora.