For small businesses or for those new to online content marketing, EBooks can prove to be a great tool to use. Not only can it be used to generate leads for a website but it can also act as a cornerstone for various other content marketing strategies. A well-written and well-structured eBook can work wonders for a small business.
EBooks attract potential clients easily because they are a rich source of valuable information for clients. Users can download this digital document and read it at their own pace making it great to capitalize on.
This long-form piece of content can be a host for useful tips and tricks for businesses, information on a company’s products and/or services, as well as relevant stats, graphs, and charts. They can be 20 to 50 pages long. It can give potential client insight on a business and its products and services as well.
Moreover, eBooks can be used to generate other pieces of content. The specific topics contained within an eBook can be used to generate several weeks’ worth of blog posts, relevant infographics, video presentations, webinars, webcasts, and podcasts. All of these can be used for a company’s content marketing campaign and can attract leads, conversions, and profits at the end of the day.