HootSuite is a social media management system that allows businesses or organizations to run multiple social media accounts using a simple dashboard interface. Using this system, clients can launch their marketing campaigns over various social networks effortlessly through social media integration.
Clients can create and publish their messages through HootSuite to social networks like Facebook, Twitter, LinkedIn, Google+, Foursquare, Mixi, MySpace, Ping.fm, and WordPress. Additional integrations are available via HootSuite’s App Directory which includes support for Tumblr, Trendspottr, Constant Contact, Digg, Flickr, Get Satisfaction, InboxQ, and YouTube.
This is useful for corporations since it allows for equal representation across different social media platforms. It also allows users to track different subjects relevant to the brand and to find out what people and saying about the brand. It also lets corporations provide feedback to their target market.
Several social networks have taken notice of HootSuite. Facebook named it its preferred developer, LinkedIn made it a certified developer program charter member, it is a development partner for Google+ Pages, and Twitter named it a promoted products partner.
It has won several awards over the years including Best Social Media Management Tool in the 2012 Mashable Awards, Best Application in the 2009 Short Awards, and was awarded Canada’s Top Digital Companies at the 2011 Digi Awards.