Based on its research, comScore found that Americans watched more than 325 million videos on Mark Zuckerberg’s popular online asset for the month of July. Facebook was second only to Google web properties, which includes YouTube, in terms of video consumption.
For online marketers, this is yet another indicator that videos are important tools.
The combination of an entertaining video and social media can create plenty of online interaction. Social media users are always ready to share content on the web, as long as they believe it’s worth their contacts’ attention.
Shares, likes, and retweets are the desired results of brands when it comes to social marketing efforts. As long as they’re getting plenty of each, they can sit back, relax, and watch their campaigns spread online without their help—that’s one of the beauties of social media marketing!