Why is it important for a brand to have a Facebook page? Simple, the social media site has millions of subscribers. That’s customer exposure you can’t get anywhere else online.
The social media giant recently announced that it surpassed the 900-million subscriber mark. According to the company, it marks a 33 percent increase compared to its subscribers during March last year.
In the United States, more than 120 million people open the site daily, making the platform a ripe place to integrate brand advertisements.
On top of that, Facebook announced that a large portion of its revenue is generated by user content, which is good news for brands who want to build consumer interaction through the social media site.