Facebook has unveiled new designs for its website in an effort to remain hip and in the know.
The social media site now has a more dynamic look with additional controls to navigate photo streams and other content. The News Feed, which has received a fair share of user complaints, will also undergo a major makeover.
One of the main challenges for the social media site was to approach the design changes from the perspective of PCs and laptops, as well as smartphones and tablets. As more and more people are accessing the internet through their mobile phones and tablets, websites—like Facebook—need to optimize the use of their pages for these platforms.
Based on reports, the News Feed feature will organize real-time feeds like a newspaper that’s customized according to user interests and preferences. “This gives people more power to dig deeper into the topics they care about,” explained Mark Zuckerberg, CEO of Facebook.
Experts say the redesigns are geared towards preventing the website from suffering the fate of its predecessors, MySpace and Friendster.