Over the last few years, social media has risen to popularity among the world’s population that it has impacted various aspects of people’s lives. It has altered people’s behavior and even buying pattern. But most importantly, social media has changed the way people seek and receive news and other relevant information.
In the e past, traditional news sources like television, radio and newspapers have dominated the flow of information among the masses. However, the advent of the internet and the rise of sites like Twitter, Facebook, LinkedIn, and Google news have greatly altered the playing field.
A new channel for receiving news, social media has caused a steady decline in the sales of most newspapers worldwide and even the following of popular news broadcasting shows all over the world. This is made possible by the fact that social media has the capacity to put together key elements from traditional news channels including text, images, audio and video in a convenient package that people can access easily and quickly. Aside from ease of access on various news and information, social media has also assumed the role of impacting the opinion of the masses where certain topics raised on different platforms affect how the masses will react and how key players would act upon this.