How ‘Likes’ and ‘Follows’ influence consumer behavior

A recent study investigated the effect of “Likes” and “Follows” for brands on Facebook or Twitter. According to Ipsos OTX and Ipsos Global, a sizable percentage of social media users claim that they would buy from brands that are Liked and Followed by their friends.

Younger consumers were particularly more influenced by Likes and Follows regarding purchases. Twenty-three percent of social media users aged 35 and 49 were equally likely to buy from brands, which receive endorsements from their friends.

In this day and age, social media is becoming a strong influencer among online audiences. Likes and Follows are becoming more and more valuable for online companies. They go a long way in terms of building brand image on the World Wide Web.

Prior to the study from Ipsos OTX and Ipsos Global, experts found that consumers made a strong effort to follow their preferred brands online. They usually read newly uploaded content and ReTweet branded posts which they find interesting. This expands the marketing benefits of brands on the internet.

As consumers continue to Like and Follow their brands on Facebook and Twitter, online brands will consistently find new ways to interact with their audiences. And online branded pages will continue to be a relevant marketing platform for companies and brands.

Source: Media Newsline

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Posted on by David Castillo in Facebook, News, Twitter

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