In the world of content marketing, pictures are taking on an increasing role in terms of gaining consumer attention. And that’s why Instagram is becoming a relevant player in the world of social media marketing.
According to a study from SumAll, Instagram has an engagement level of up to ten times more compared to Twitter and Facebook. In an interview, Dan Atkinson—CEO of SumAll—said that the photo-sharing site’s interactions go beyond basic interactions. Oftentimes, the engagement translates into sales.
Recently, Brafton reported that Pinterest is among the top social platforms in terms of driving conversions. And, most experts agree, that Instagram will follow suit.
Research suggests that Instagram will play a bigger component for online marketing. But it’s not exactly an easy process. Presenting content on Instagram requires creative skill for both imagery and text.