Introducing Google Tag Manager

Google Tag ManagerGoogle has recently released their container tag system called Google Tag Manager or GMT. Users will find that using this system makes tagging and creating changes to existing website tags easier.

Websites contain tags which are portions of website code that allow users to measure traffic and visitor behavior on a site, understand the impact of online advertising and social channels, target audiences, and t test and improve a website.

As a container tag, GMT helps users sort and manage different tags that a website may have including web analytics tags, advertising conversion tags, general JavaScript and the like.

GMT allows users to create containers to place a single line of JavaScript code on a site. The interface can be used to fill containers different types of tags. A container can be put on one website, or on multiple websites. It depends on how you plan to manage your tags.

Special features of this system include:

  • Asynchronous tag loading—so your tags can fire faster without getting in each other’s way, and without slowing down the user-visible part of the page
  • Easy-to-use tag templates, so marketers can quickly add tags with our web interface, as well as support for custom tags
  • Error-prevention tools like Preview mode (so you can see proposed changes before implementing them), the Debug Console, and Version History to ensure that new tags won’t break your site
  • User permissions and multi-account functionality to make it easy for large teams and agencies and clients to work together with appropriate levels of access

You may visit this link for further details.

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Posted on by Alan Palasco in Google, SEO

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