There are certain things that small business owners need to consider before deciding on using Facebook as a major source of leads and traffic. While advertising on Facebook can be cheap, business owners still need to think through some things to ensure the best results.
Before anything else, a business owner must first find out whether or not his or her products or services are fit for Facebook. Generally, unique and fun products sell well here because consumers more or less want interesting items, services, entertainment, and even events.
Turning status updates into ads help in boosting engagement and in promoting services. To do this, simply select the brand’s page as the ad’s destination from the advertising dashboard and then choose a recent post from the dropdown menu.
Targeting existing fans can also help in making the most out of Facebook advertising. This reduces costs and can increase conversions. Not only does Facebook charge less for this, but the brand’s engagement with its clients will also increase.
Lastly, using engagement ads to get more fans will be helpful for small businesses. These are ads that generally keep users inside Facebook. This means that they can “Like” a page, add a comment to, or share in their news feeds the ads that are targeted towards them.