LinkedIn is no longer just a virtual resume. With over 150 million users as of mid 2012, it has become a valuable place to connect and interact with various people across several industries as well as a hub for building business relationships.
There are a few things to remember to be able to make the most out of Linked.
First, is creating a strong profile. Be sure to provide the right information that will make you stand out among the pool of users. Use appropriate keywords and phrases in your heading and title to make your profile very searchable.
Second, establish your network. Building contacts with industry players on LinkedIn can be very useful for your business. Make sure however, that the connections you make are high quality and can open up opportunities for you. When searching for people to add to your network, it’s better to use the “people search” option instead of relying on the automated “add connections” button on the page. Also, opt to add personal notes in your requests.
Lastly, interact with the people in your network. Join groups or discussions related to your field and participate in conversations. You can ask questions from or provide answers to industry players who are on LinkedIn. Moreover, through engaging with your network, you are opening up a whole world of opportunities which can be very useful for your business.