Foursquare is a location-based social network that helps its users to share information about the places they visit. With over 3 billion daily check-ins, small businesses can tap these user-generated recommendations about establishments in order to expand their customer base.
It can be used to send updates to users’ feeds regarding specials, coupons, deals, announcements, and other relevant information with the addition of text and photos. These can also be sent to a specific location only, paving the way for hyperlocal and better-targeted promotions.
Small businesses can also tie in Foursquare specials with their updates allowing customers to avail of unique deals when they check in for the first time, with friends, or with a certain number of people which can be useful for attracting new customers. It can also be used to reward returning customers in order to make way for repeat transactions.
Business owners can also leave tips about their location or about their company. This adds more value to users’ experience in a specific location.
Finally, Foursquare can be used to promote events relevant to a business like grand openings or anniversaries. This allows companies to reach a bigger audience to whom they can promote their services.