Mobile-Friendly Marketing

mobile apps advertisingWith people spending more time getting online using their mobile devices than personal computers, brands need to keep up and ensure that their marketing campaigns can be sustained on smart phones or tablets. Here are some things to remember when coming up with mobile-friendly ads:

  • Optimize landing pages so that they show up well on smaller screens.
  • Make sure to give customers access to vital information like street address, city, local phone number, and hours.
  • Keep content especially on social media fresh.
  • Use hyperlocal keywords. Mobile users are most likely to search for businesses or establishments that are within their current location.
  • Use the Facebook Power Editor to target ads for mobile users in their news feeds.
  • Don’t forget to include a call-to-action.
  • Strive to attract new customers but don’t forget about old ones. They have already established trust and loyalty and they expect more from a brand.
  • Optimize mobile advertising while costs are still low.
  • Ensure that ads are visually appealing—make sure that text does not exceed 20 percent of the space. Remember that simpler visuals make the bigger impact.
  • Always measure results and seek to refine your tactics. However, when you have found the “holy grail” tactic, stick with it.

Be Sociable, Share!

Posted on by Alan Palasco in Facebook, Google, Twitter

Add a Comment