Nowadays, brands need to establish social strategies that adapts to various platforms that their target audience use. With more people choosing to stay connected through their mobile devices like smartphones or tablets rather than desktop computers, it is imperative to come up with a social media marketing plan that is mobile friendly. This can be achieved through the following means:
- Always keep in mind the constraints of mobile devices. Phones and tablets have much smaller screens than personal computers. This means images, text, and other content need to be displayed properly. Having users zoom in and out to view content takes away valuable time from getting a brand’s message across. Aside from accommodating the smaller size of screen, going short when it comes to text also caters to the short attention span of mobile users.
- Consider paid mobile advertising options. Brand owners can leverage paid promotion tools from Facebook and Twitter like sponsored stories and promoted posts. This allows for content to be easily seen on people’s newsfeeds regardless of the device that they are using.
- Always remember that quality is king. Shorter content for promoting brands on mobile platforms means optimizing the quality of the content. Messages need to offer value instead of being intrusive. This ensures that ads are welcomed by a brand’s target audience.